HomerSimpson-Man
Member
Vita with cross online play with the PS3 on the PSN network. DO IT SONY/ACTIVISION!
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Vita's $50 million marketing campaign detailed
- Thread starter onlyindreams
- Start date
Vita with cross online play with the PS3 on the PSN network. DO IT SONY/ACTIVISION!
That would be so awesome that we know it'll never happen.
ItWasMeantToBe19
Banned
I'm not sure there's going to be enough unique content to get PS3 users to also get a Vita. Seems like third-parties would be mostly interested in ports or spinoffs.
That would be my big holiday push if I was Sony. I'd put out a bundle if I could strike a deal with Activision.
entremet
Member
You don't think there's enough hardcore gamers to make the Vita successful?
HomerSimpson-Man
Member
I know. That is the kind of money hatting incentives Sony should push for, but it just makes too much sense, so of course not.
entremet
Member
Soccer moms!
There are probably enough for it to tread water, if that's what Sony really wants.
I legitimately don't know, because I don't know who the Vita was actually designed to appeal to. It's a Frankenstein console.
I think they are targeting the right audience. Wait until after E3 and push the console to kids and teenagers with creative bundles in the Fall.
Yes, Yes, and Yes?
entremet
Member
To be honest, it's a great looking piece of kit. I'll get one when it gets a price drop, but I do think the Vita was designed for the Japanese market in mind. It is essentially the PS4, especially as game development and game sales shifts to portables.
Shouldnt you start smaller and then afterwards build up to other groups?
Wasnt that what microsoft did with the 360?
Auto_aim1
MeisaMcCaffrey
When you look at the UI of the Vita, it gives an idea of what exactly they're planning. It looks colourful, accessible and is a complete contrast to the XMB. Targeting their core demographic now gives them time to build the library and make the system more attractive when the first price drop eventually comes. They cannot do this earlier because the system is not suitable for mass market at the current price point for the games and hardware, so it is pretty much a logical move. The PSP lost its way after the core audience lapped it up, and it was mainly because the system just wasn't suited to mass market adoption at that stage. Sony has the right idea with Vita, they just need to execute it well - the current marketing efforts are pretty underwhelming to say the least.
bigtroyjon
Member
They should be targeting the Ipod touch demo, not the Iphone demo.
The hardcore Sony enthusiasts already know that Vita exists. They shouldn't be blowing their wad advertising to that group.
360 launch commercials were not targeted at enthusiasts or the hardcore. Example 1
shinobi602
Member
Given Kinect's advertising budget was like, 10x that much? Yea
How do they do that right now as a dedicated gaming handheld at $250? I think a price drop is needed or a more fully functioning device with features on par with the iPod touch. I fail to see how it succeeds going after that market considering the iPod dominates it. I think Sony would be best served doing what Microsoft did with the 360. Planting it in the hands of hardcore gamers and enthusiasts and then dropping the price and targeting children and other demographics.
James Sawyer Ford
Member
It's a console designed with significant power under the hood, a wealth of control inputs including dual analog sticks, and social OS features that trump what's on consoles.
Frankenstein console? Seems like a well designed hardcore console, with enough versatility to appeal to causal audiences down the line once the price drops significantly and the software matures.
njean777
Member
People that know how to manage their time... I am 23 and play for at least 10-15 hours a week.
shinobi602
Member
They'd lose the core demographics then. I sure as shit wouldn't buy an Ipod Touch with two analog sticks.
Neither demo are really going to want to pay that much for games. The iPod Touch demo more so than the iPhone demo.
cosmicblizzard
Banned
1 hour a day and 2 on weekends isn't really that hard even for the busiest people.
I don't really understand what you're saying? How does Sony at $250 compete with the iPod Touch? I think going after the core and then expanding once you reach a price is the best option.
That's why I asked the question. They have a hardcore gaming device. The target demographic seems right, but those people already know what's happening and have no need for the marketing. No one else seems to even have it on their radar, and even if awareness is raised through this ad campaign, there's little software that can be classified as killer-apps for those demographics.
I'm thinking this is the really the best that they really can do. (Strategy-wise, not ad-wise. That teaser was atrocious.)
For the armchair marketing people in this thread:
http://www.computerandvideogames.com/329590/sony-female-market-the-untapped-holy-grail/
That's an SCEE boss talking, but don't expect SCEA to be any different.
http://www.computerandvideogames.com/329590/sony-female-market-the-untapped-holy-grail/
That's an SCEE boss talking, but don't expect SCEA to be any different.
a Master Ninja
Member
Yep, it was rumored to be around $500 million. So expect the Vita to sell about 10% as much as the Kinect.
Kung Fu Grip
Banned
Sony markets their system- Gets made fun of and mocked.
Sony doesn't market their system- Gets made fun of and mocked.
Selling 10% of Kinect's sales would be a pretty big victory for Sony considering how much Kinect sold.
At the end of the day, its about the game exclusives on the Vita's platform. Sony needs to get a full blown Call of Duty game out stat! That'll sell systems.
GoofsterStud
Member
Dear Sony,
Please market to me so I know when the PS Vita exists. K, thanks, bye.
Please market to me so I know when the PS Vita exists. K, thanks, bye.
Mutanthands
Member
$50 Million.
$50 Million. For a new console launch, it sounds just a little thin. You have to spend money to make money in this business. I just don't get Sony...
$50 Million. For a new console launch, it sounds just a little thin. You have to spend money to make money in this business. I just don't get Sony...
Kinect had shipped (not sold) 18 million units in January. Less than 2m doesn't sound like a big victory.
Seriously. Nobody here has even seen the ads and they get labeled as terrible.
opticalmace
Member
Sounds legit.
HomerSimpson-Man
Member
Comparing something like the Ipod which uses the same exact OS and marketplace than the Iphone which is like nearly ~$2000 2 year contract for most carriers when everything is said and done ($1-2 games, ZOMG!) is a bit apt in restrospect.
People talk of cheap gaming, yet the constantly monthly entry to own a Iphone is anything but, I mean really, you can get about like 20+ full retail games a year to equate the Iphone contract on AT&T/Verizon.
I dropped my Iphone to go prepay personally because I couldn't stomach the long run costs anymore.
Flying_Phoenix
Banned
HOLY FUCK! Sony REALLY hasn't learned SHIT from last generation!
1. The 360 was the first console out of the gate and thus could afford to do that.
2. They still paid for it anyway when Nintendo pulled the rug under them by aggressively courting the mass market from day one. Microsoft was indeed able to successfully rebuild their entire Xbox paradigm to cater to a portion of that crowd when the Wii weakened, but it shouldn't have come to that.
Really though, I guess I'm not skeptical of this particular ad campaign more than I am of the Vita's entire design philosophy from its conception. From a business standpoint anyway, it's certainly a nifty device ignoring all of that.
Yeah this always seemed odd to me.
Essentially, we'll leave the market uncontested for 2-3 years.
And then we'll jump in late, and see what we can do.
I guess worked with MS and Kinect so who knows.
davepoobond
you can't put a price on sparks
i dont understand where the sentiment of hardcore gamers can't sustain a platform anymore. if anything, there should be MORE hardcore gamers than there ever were before since gaming has exploded in popularity recently.
The PS3 and the 360 don't exist. You were lied to!
bigtroyjon
Member
1 out of 10 Ipod touch buyers deciding to get a Vita instead would be a huge boost to Sony leading up to the holiday period. I think 1 out of 10 is an attainable goal, especially with the features the Vita can offer above and beyond the ipod touch.
GoofsterStud
Member
Totally. I just have this elite blue ray player, that plays 3d games, and I figured I'd gamble on this Microsoft device. They say if you get a red ring, you win! I still haven't won yet. :-(