I never mentioned LAUNCH titles. To be frank I don't buy games on release unless I am utterly convinced it's going to be good (ie Witcher 2, which it was worth every penny)
Most recent example: Origin Humble Bundle
Dead Space 3, Dead Space, Crysis 2 Maximum Edition, Burnout Paradise: The Ultimate Box, Medal of Honor, and Mirrors Edge
Most of those I would consider AAA, and I paid a dollar for them. Were they launch? No. Were they recent? Not really. Dead Space 3 came out 6 months prior to this deal though, so I'd say that's a big deal. Hell, even AC3 was on sale on amazon for like around $15 or so, and ubisoft games are never on sale anywhere for that deep of a discount, even years out (unfortunately)
I too have a PS+ subscription and think it was worth the money I paid for it. Is it as good as steam or better? No, because I don't need an active paid account in order to continue to use the games.