"We'll definitely continue to focus on making our console experience as great as it can be. [...] I will say, and this may be disruptive as well... We have a different vision: play the games you want with the people you want, anywhere you want. We want Xbox to be something people who buy our consoles feel like they're full members of our ecosystem. Games Pass Players can play on many different devices and we remain fully committed to that.
We're not in the business of outconsoling Sony of outconsoling Nintendo. There isn't really a great solution or win for us. And I know that will upset a ton of people, but just the truth of the matter is that when you're third place in the console marketplace and the top two players are as strong as they are and in certain cases have a very discreet focus on doing deals and other things that will make being Xbox hard for as as a team - that's on us, not on anybody else.
Our vision is that anybody who is on console has to have a great experience and they're first-class citizens, they've invested a ton in our platform, but we're not in a position... And I see out there commentary that if you just build great games, everything will turn around. It's just not trust that if we go off and build great games, all of the sudden you'll see console share shift in some dramatic way.
We lost the worst generation to lose in the Xbox One generation, where everybody built their digital library of games. So when you go and you're building on Xbox, we want our Xbox community to feel awesome, but this idea that if we just focus more on great games on our console, we're somehow going to win the console race, and it doesn't really lend to the reality of most people.
90% of the people every year who walk into a retailer to buy a console, are already a member of one of the three ecosystems and their digital library is there. This is the first generation where the big games that they play were games that were available last gen like Fortnite, Roblox, and Minecraft. The continuity from generation to generation is so strong...
I see a lot of pundits out there who kind of want to go back to the times when we had cartdrige and disks and every new generation was a clean slate, and you could switch the whole console share. That's not the world that we're in today. There is no world in which Starfield is an 11 out of 10 and people start selling their PS5. That's not going to happen.
So what we have to do, and we have this unique vision because we see what creators want... Creators want to build games that can meet players on any screen. People play with their friends regardless of what other screen they're on, and the console is the core of the Xbox brand. There's no doubt. So we'll stay focused to make sure that the console experience is awesome, but I know some people just want us to be a better green version of what the blue guys do, and I'm just going to say that there's not a win for Xbox in staying in the wake of somebody else. We have to go off and do out own thing with Game Pass, with the staff we do with Xcloud, and the way we build our games."
