Naturally, consumers can digitally buy packaged software at the Nintendo eShop. However, if only the consumers who proactively visit the Nintendo eShop are aware of the digital download software that we deploy, there is no chance that our digital business can drastically expand.
The digitally downloaded software will be stored in the consumer’s SD memory card and be playable only with the hardware to which it was downloaded so that, unlike how you can share the packaged software which are stored in game card format, the consumer cannot share the software with other Nintendo 3DS systems owned by other members of the family or friends. Also, vacant space in SD memory card is needed in order to store the digital download software. On the other hand, as consumers can purchase the software through the Internet, they do not have to visit the retail outlets, be concerned about an out-of-stock situation or even carry around multiple game cards in order to play digitally downloaded counterparts when they are away from home. Nintendo publishes various titles that enable you to enjoy daily communication, such as “nintendogs,” “Animal Crossing” and “Tomodachi Collection,” in addition to the ones like “Onitore” (temp.), with which you might like to practice every day, and database-type software like “Hana to Ikimono Rittai Zukan” (sold in Japan only). It must be easier for the Nintendo 3DS owners to feel the merit of being able to carry around only the Nintendo 3DS system with, in particular, these kinds of software titles stored inside. As for other kinds of software, users who like to play different game titles in turn on one Nintendo 3DS system should feel that this option is handy. Nintendo will ensure to properly explain to consumers the different merits associated with the packaged software and the digital download software so that they can make the purchase decision they prefer.
