RE: Mass Effect Trilogy undercutting Mass Effect 3: Wii U.
Again, this is logical...if you think EA is trying to establish a market with both games. But they're not.
Put it this way. There's two types of people buying Mass Effect games (any game, for that matter). The people legitimately interested in investing in the series because they're sold on the marketing, heard good word of mouth, think it looks interesting, etc. These people are likely to buy DLC, be interested in future Mass Effect games, and so on.
Then there's the second kind of person, who just kinda buys games they notice with passing interest. They might have some money to blow, they might be caught up in launch system hype, they might be simply looking for something to kill time over the holidays. They don't really know much about the series, the franchise, the game. But the box looks cool and they need a new game to play so whatever.
The trilogy is aimed at the former. It's aimed at established long time new fans. This is coupled with EA/BioWare's N7 Day shit. With the trilogy pack they're saying "Hey, you there. This series is rad sick awesome! Get into it, because there's more to come!". These are your dedicated, super interested new fans.
Mass Effect 3: Wii U is aimed at the latter. It is a title for people with a passing interest and, most importantly, caught on launch console hype looking for a flashy new game they've never played or maybe even heard of to give their new console a work out. They might not really care about the epic sci fi trilogy, or the multiplayer, and they might not even finish the game. But a new system is out and they need a new game and this one has a soldiery looking dude in front a planet I think he shoots aliens cool get that.
Yes, in the eyes of a gamer, it makes sense to put the former on the latter platform because weyo, you start building a new market. But that market, even if it could be built, will only be built if the publisher/distributor thinks it's worthwhile or possible or if they actually care. The latter is a token "this will be a nice stocking stuffer" riding off new console hype and a market they legitimately believe isn't worth going the extra mile for.