Right, so the people that liked it are hip to some "game".
Got it.
Stop, drop and
roll read.
It is a phrase standing in clearly for the meaning "they have seen what Avatar's universe has seen to offer, and many have found it wanting."
When Avatar came out, there was this element of freshness related to things like competent 3D and mastery of CG beauty. It certainly was a beautiful film much of the time, a few minor quibbles aside. But it's chained to the mediocrity of the first in my and others opinion (just in case you don't "mistake" this post for being thought of FACTUALLY *cough*), so when people go to look at the marquee in this year, they'll stop and pause and consider things with a new variable. This is something that companies usually hate if they can't control that variable. And the tastes revolving Avatar are very difficult to define, given how apathetic people often seem when discussing the movie.
And there's no room for middle ground either. I've said multiple times for example that I thought the film was exceedingly mediocre. I believe that owing mostly to the script/lame use of concept and some of the poor acting and characters. And it was saved from being awful by the superlative visual direction. This view warrants "biting" sarcasm which actually did have implications that if I wanted to could be interpreted far more believably in a meaning that is insulting, rather than the contortion you were doing with my words.
Basically it means Avatar 2 has baggage that Avatar quite obviously didn't.
It only took me seeing a film I hated once to opt out of future viewings. Ami, the helpless victim of circumstance.

You could have politely declined after the first viewing but whatevs. Cling to your qualifications on why you saw mediocre Avatar, 3 times.
Your obstinate defense of a series you keep trying to pretend you don't have a laughably obvious agenda about is making you so oblivious to reality that you think it odd that someone would go to movies he doesn't like with the people he loves for the sake of spending time with them.
Like, we go out, eat out for dinner and talk about our family as everyone gets older and sicker. We have a fun time in the movie doing personal rifftrax if we don't like a movie (depending on if the theater has many people in it at the time), enjoy laughing and gawking at the latest trailers. Sometimes I like explaining details my mother forgets or didn't understand, as my mom's illness messes with her memory. I was a "victim of circumstance" insomuch as my relationship with my close immediate family compels me to spend time doing activities they may be really into but that I am content just being there to be together and talk about the latest goings on. And there's always a chance that they end up enjoying the movie I didn't like, and we could go out and have a great time going back and forth on why it clicked for some of us but not others.
Please quote where I have defended the film, at every turn. I have simply laughed at people that would say Star Wars will "easily" outperform it. I have not once tried to convince anyone of the quality of the film, why their opinion is wrong for disliking it, etc.
I just said that the opinions of the detractors aren't fact, but feel free to keep punching upwards.
Nobody in this thread said their opinion is fact, not one person. Nor has any of their statements implied such a thing. And anyone who is on a discussion forum who doesn't automatically interpret a post about someone's opinion on the quality of something is meaning it all
in his/her opinion is clearly in my view demonstrating they are not coming into the discussion in good faith.
So you're spending all this time trying to convince us your agenda doesn't really exist over a problem that has not even occurred unless I missed a post wherein someone claimed their view was fact. Man that is really extreme bro.
It's called a metaphor. Ghosts here being a stand in for boogey men you're inventing out of thin air in order to defend the honor of Avatar. Seriously are you even trying?