Even for companies with deep pockets, I can't see anyone justify this kind of money for the Fifa license.
The most important license is the license for the footballers and clubs.
People want to see the real football stars with official uniforms and emblems.
The license for the Fifa tournaments is secondary. EA and everyone else might just create some fictional tournaments and make do.
Also consider, that Fifa has such a bad reputation, it would sully any other company involved.
EA, Activision and 2K have so bad public image, they probably won't care all that much.
But Nintendo and Sony might not want to deal with that,