Well, I can't speak for MMO industry (I've only gotten into MMO's few months ago), but after trying out Wildstar and playing FFXIV a bit (I'm still playing it whenever I feel like it), I still go back to WoW.
I don't know how to describe it, but there's that hook that makes me wanna go back to WoW. Maybe it's how the game plays and feels.
It's a combination of that Blizzard charm and their almost perfect implementation of a Skinner box that no one else can seem to recreate.
It helps that Blizzard sticks by it's "when it's done" mentality... as many people hate on Blizzard for being slow, or being iterative versus revolutionary... They know what they do best, and it's taking ideas that exist elsewhere and polishing them to a crazy shine.
I know what you mean. I've played most MMOs in the last 10 years and nothing quite feels like WoW.
It can be as casual or hard-core as you want it, which I think is great. WoW means a lot of different things to people. Some want to lvl alts, some want to farm tons of gold, some play the AH, some casually raid, and some hardcore raid. You could literally play hundreds of hours of each of those things. I don't think many other, if any, MMOs can say that and still keep people interested after all these years.
Hopefully WoD continues strongly in the coming months.
However, I think some of the DPS has to be worked out. Tanks are doing way too much DPS and I'd like to see warlocks and shamans doing more DPS, but that's a whole other issue I guess.
Just enjoying the expansion and getting ready to raid come Dec. 2
One of the reasons i still go back to WoW. It is the atmosphere,the music and the charm. But also my friends still play it. I played a lot of MMO's these past 10 years yes also Wildstar,FFXIV but those still don't hold me as Blizzard does what they do.
I really like how they did the new models still the old feel with a fresh coat of paint. WoD is next to MoP my favorite expansion.