Yeah, I guess my point is that in any upcoming cloud gaming battle, Amazon automatically enter as the strong favourites because of AWS. Not to mention their horrifically efficient ability to sell their own products to consumers across the world. They'll happily fuck Facebook (or climb into bed with them) if they see that Zuck and his pals are doing well. That's more likely than a close association with Apple, given how Apple clubbed together with the publishing companies years ago to try and royally fuck Amazon's ebook market over (they failed dismally).
I would not want to bet against Luna, even with Microsoft's head start in the gaming industry.
And one would imagine Sony is rather regretting its decision to not sign a deal with Amazon to use AWS. I honestly don't know where they stand if cloud streaming becomes much bigger. It was a poor business decision, and one I think they're going to very much regret long term.
AWS gives Amazon the justification to copy what Microsoft is doing; Offer a suite of subscription based titles, including streaming media, to make the 'firestick' the 'console' of the living room. Which is exactly the same as Microsofts' plan.
As Microsoft have learned, it's not all about money though. You need a good idea and a good passion for games, to make it in the game industry. A soulless cash grab is great short-term because you can bamboozle the casuals with flashes of promise and greatness. In the long-term, as Microsoft have found out, that will only last a short while.
Sony will be fine. They have cornered the market for 'hardcore' gamers, single-player cinematic games and cutting edge localised hardware. They have the studios and the pedigree to ensure consumers that they get quality, above all else. Say what you will about Sony, but they take risks and it pays off, for the most part. VR will pay off huge this gen.
OT: Facebook moving in to cloud gaming makes sense. VR will become the ultimate gaming console when it becomes wireless, portable and can have games streaming directly to it. Imagine being able to whip on a 'google-glass' style headset and play games for 30 minutes on your commute? That's where VR thrives; the mobility. Though this is at least 5 years away from becoming possible, another 5 years on top of that before it's commercially viable (cheap for the mass market)