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WSJ: Hollywood’s Biggest Misses Are Hits Overseas

Blablurn

Member
LOS ANGELES—Hollywood’s most important movies are posting big numbers this summer—in all the wrong places.

“Transformers: The Last Knight” became the latest example of the lopsided performance this weekend, disappointing stateside with a five-day, franchise-low debut of $69 million while collecting a franchise-best $123.4 million in China.

A poor showing in the U.S. no longer necessarily discourages studio executives from approving yet another installment in a long-running series, if enthusiasm from overseas moviegoers is high enough.

BT-AM264_SEQUEL_9U_20170625170610.jpg


“The franchise fatigue we’re seeing in some other markets isn’t so prominent in China,” said Duncan Clark, president of international distribution for Comcast Corp.’s Universal Pictures, which released “Fast” and “The Mummy.” China is the world’s second-largest box-office market.

Studios are rethinking their creative approaches to future sequels in hopes of reviving interest among Americans in light of the recent box-office flops. In addition, some fear that audiences in foreign countries such as China will soon grow as weary of these long-running franchises as Westerners have.

“There is a real bubbling enthusiasm for American films, in part because they only get a small slice of them,” said Mr. Clark.

“Fate of the Furious” is only the third movie in the long-running series to play in China, as is “Pirates of the Caribbean: Dead Men Tell No Tales.”

Full article here: https://www.wsj.com/articles/hollywoods-biggest-misses-are-hits-overseas-1498423748?mod=e2tw
 

Usobuko

Banned
“There is a real bubbling enthusiasm for American films, in part because they only get a small slice of them,”

That and I'll imagine the Chinese are more receptive to blockbuster relatively.
 

Teggy

Member
I have a feeling rottentomatoes isn't really big in China either. US has become pretty susceptible to early impressions quickly sinking a movie.
 
I've heard that some studios are shifting away from making a "good" movie by western standards, because they realize that the film may do well in a foreign market. So dialogue, narrative structure and other things are changed to be easier for non-native English speakers to digest, or to give room for translation changes that can affect the overall quality of the film.

I'm conflicted about this, because on one hand they're bringing the films to a new audience, but on the other hand the motivating factor is profit. Why make a film with consistent pacing and without unnecessary flashbacks when you can ask the director to make changes that will make the film more palatable to foreign audiences?
 

Vazduh

Member
Not surprised!

The Chinese were responsible for Constantin Films fast-tracking the Resident Evil reboot a couple weeks ago (it was in the works, but it was supposed to be greenlit later). The last one made over 300 mil, of which at least half came from China, believe it or not.
 

Anth0ny

Member
I've heard that some studios are shifting away from making a "good" movie by western standards, because they realize that the film may do well in a foreign market. So dialogue, narrative structure and other things are changed to be easier for non-native English speakers to digest, or to give room for translation changes that can affect the overall quality of the film.

I'm conflicted about this, because on one hand they're bringing the films to a new audience, but on the other hand the motivating factor is profit. Why make a film with consistent pacing and without unnecessary flashbacks when you can ask the director to make changes that will make the film more palatable to foreign audiences?

Apparently that's exactly how the Mummy was. Long ass boring exposition, talking to the audience like they're 2 year olds... it's all there!
 

Brinbe

Member
When have US audiences?

Huh? The entire premise of this thread is that these terrible big budget movies (like The Mummy/Transformers aren't making much money anymore (or at least as much as they have in the past) in the states and are depending on foreign markets for their box office bucks.
 
Apparently that's exactly how the Mummy was. Long ass boring exposition, talking to the audience like they're 2 year olds... it's all there!

Yeah I heard about that while I listened to the redlettermedia review of it. It's disappointing to see just how much executive meddling is going on. The movie may make money, but in the short term, but ultimately it ends up being a forgettable product.

On one hand, the film is bad(at least by our standards and perceptions as westerners) but on the other hand, the money made from that film could potentially bankroll a production that westerners would enjoy.
 

dopplr

Member
Just from personal experience, action flicks in general do a lot better overseas. They're the most popular kind of movies as a lot of the scene time is spent on the action and less on dialogue.
 

BocoDragon

or, How I Learned to Stop Worrying and Realize This Assgrab is Delicious
A lot of movies that have been successful in America are garbage, so let's not pretend like Americans are the barometers for what's "really good" and foreigners eat up what they had the good sense to avoid.
 

Ratrat

Member
Huh? The entire premise of this thread is that these terrible big budget movies (like The Mummy/Transformers aren't making much money anymore (or at least as much as they have in the past) in the states and are depending on foreign markets for their box office bucks.
All I see is franchise fatigue. Nothing about them being terrible. Hell F8 is supposed to be great.
 

Mario007

Member
Honestly it's a bit of a stupid article. Everytime you compere The Whole Word with One Country, you'll get a result that shows, surprise, surprise, The Whole World winning. And looking at Transformers or Pirates, it's certainly the case that the franchises fell off the cliff in non-US territories as well.

Singling out China as saving movies is also weird, when it's the second biggest (soon to be biggest) Box Office market. Of course if a movie struck a chord with that audience it will do very well. It's like saying the US is saving films.

And that's not to mention the ways the studios get more money out of US run of the film as opposed to the international one.
 

Brinbe

Member
All I see is franchise fatigue. Nothing about them being terrible. Hell F8 is supposed to be great.

Franchise fatigue is a thing for sure, but I think people (or at least NA audiences) are more in-tuned with things like RT ratings/etc at this point. If a movie gets shitty reviews/word of mouth, it's usually gonna bomb. But look at something like Get Out. Positive reviews/WOM and it's a huge success.
 
I guess the foreign market isn't participating in the extreme black and white impressions which is represented in sites like IMDB or RT.
Germany shares overall the same taste as the US though.
 
On one hand China saved Pacific Rim.

On the other hand China prolonged the existence of the Transformer Cinematic Experience.

It's a complicated feeling.
 
I think this may also work the other way around - a hit in America may not be a hit elsewhere. Is Wonder Woman doing anywhere near as well overseas as it does in US? Here in Finland she's not the most well known superhero and WB doesn't seem to be giving it anywhere near as much advertising as they did here for Suicide Squad.
 

Ratrat

Member
Franchise fatigue is a thing for sure, but I think people (or at least NA audiences) are more in-tuned with things like RT ratings/etc at this point. If a movie gets shitty reviews/word of mouth, it's usually gonna bomb. But look at something like Get Out. Positive reviews/WOM and it's a huge success.
Well you can also look at shit like 50 Shades of Grey and Suicide Squad.

Other countries have equivalents to imdb and rottentomatoes. Its not some special thing Americans invented.
 

Jinfash

needs 2 extra inches
What's the American audience takeaway when reading headlines like this?

"They have shit taste"

Or

"Maybe we're a bunch of snobs"

Or

🤔
 

Aiii

So not worth it
Dividing the world in "USA and Canada" and "Rest of the World" is about as useful as one might expect it to be.
 

Not

Banned
Is it really just because of our extra billions of dollars to spend on radical CGI effects?

monsterhunt_featured-665x285.jpg


China at least has gotta step it up
 

Peru

Member
It's not so much about taste as it is about hype in various forms.

Hype in the country of origin, for these blockbusteres USA, will be defined by different things than in other markets.

For example, for Star Wars it's defined by an intimate relationship with the franchise and expectations based on movies in the past. You can spin a whole web of context and references to characters and events. In some markets it will be sold as a shiny new sci-fi action flick first and foremost to audiences with little to no nostalgia attached. Furious and Pirates in China as third entries in the series are fresh enough but at this point familiar to the point of peak public awareness, it's an event everyone's aware of.
 

Jinfash

needs 2 extra inches
A transformers film is up there. What do you think?
Oh I'm a snob who definitely think it's the former, though I haven't watched FotF and I heard decent things.

Speaking as someone who lives in one of the markets where these movies over-perform, I think it's a combo of high production values/VFX and hype enough premise. The majority don't give a shit about dialog/acting/script/pace since it's not in their native language, and good and terrible movies sometimes end up sounding the same after being run through translation/subtitles.
 

Boss Doggie

all my loli wolf companions are so moe
Also, dudebros exist overseas. While they may not revel much in video games, they do in movies.
 
Huh? The entire premise of this thread is that these terrible big budget movies (like The Mummy/Transformers aren't making much money anymore (or at least as much as they have in the past) in the states and are depending on foreign markets for their box office bucks.
Yeah because only critical darlings make the big bucks in America right?
 
Well you can also look at shit like 50 Shades of Grey and Suicide Squad.

Other countries have equivalents to imdb and rottentomatoes. Its not some special thing Americans invented.

Seriously, the idea that this has anything to do with quality is laughable.
 

numble

Member
I have a feeling rottentomatoes isn't really big in China either. US has become pretty susceptible to early impressions quickly sinking a movie.

I think this is it, yeah.

They have their similar ratings aggregating websites. They will still have different ratings because what a Chinese audience is looking for in a foreign film is different from what a US audience is looking for in a domestic film or even what a Chinese audience is looking for in a domestic film.
 

aznpxdd

Member
The movie business is just booming in China right now. I live in one of the Tier 1 cities and I have around 5 huge IMAX screens that shits on USA theaters in walking distance to me. Even Los Angeles' (where I spent other half of my time) screen selection is laughable compared to here.

Only on GAF where peeps think America has some sort of superior taste in movies, lol.
 

numble

Member
Franchise fatigue is a thing for sure, but I think people (or at least NA audiences) are more in-tuned with things like RT ratings/etc at this point. If a movie gets shitty reviews/word of mouth, it's usually gonna bomb. But look at something like Get Out. Positive reviews/WOM and it's a huge success.

Those people that follow the Chinese box office religiously on the Box Office Theory forums do take ratings (Chinese ratings) into account into their fairly accurate predictions of the Chinese box office. I don't see any evidence to indicate that NA audiences are more in tune with ratings.
 
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