IbizaPocholo
NeoGAFs Kent Brockman
https://venturebeat.com/2018/12/05/xbox-boss-made-microsoft-love-games/
Spencer was on stage today for a discussion at the Barclays Global Technology, Media, and Telecommunications Conference in San Francisco. And he explained that Microsoft’s gaming division generated more than $10 billion in revenue for the first time during its 2018 fiscal year. Gaming ended that 12-month period as 9.4 percent of Microsoft’s total revenue. And surpassing that threshold turned some heads inside Microsoft.
“We’ve acquired and started seven new first-party studios in the last year,” said Spencer. “We obviously don’t do that without tremendous support from Satya and Amy.”
“We understand content is a critical component of what we’re trying to build,” said Spencer. “And the support from the company has been tremendous.”
“We’ll have multiple business models that will work with streaming, but the connection of streaming with the subscription model makes a ton of sense,” said Spencer. “You see it in music. You see it in video. So you can look at Project xCloud and you can look at something like Game Pass, and you can see there’s natural synergies.”
“For us, it’s all about how we reach 2 billion gamers,” said Spencer. “If you build the market around a couple hundred million people who are going to own a game console or a high-end gaming PC, then your business-model diversity can actually narrow because your customers are narrow. But when you think about reaching a customer with this content where their only compute device could be an Android phone, you think about, well, what are all the ways that person pays for content if they do at all today?”
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https://www.gamesindustry.biz/artic...ncer-xbox-game-pass-will-come-to-every-device
"When you think about reaching a customer with this content where their only compute device could be an Android phone, you think about, 'What are all the ways that person pays for content today'?" Spencer said. "So we need to make sure that we're world-class at free-to-play content, but we also look at subscription as a much lower barrier way for a customer to build a library of content.
"So we built Xbox Game Pass -- it started on console, it will come to PC, and eventually it will come to every device -- we use the flywheel that we have with customers on an Xbox to start the growth in Xbox Game Pass. But as somebody sitting back and taking a longer-term view of where our business is going, you should look at that as a business model that we think scales to billions of people not hundreds of millions of people like retail does."
However, the most interesting implication is that Microsoft might seek to bring its Game Pass service to PlayStation and Nintendo devices. Spencer's comments weren't limited to "console, then PC, then mobile" -- he instead said "every device".
Spencer was on stage today for a discussion at the Barclays Global Technology, Media, and Telecommunications Conference in San Francisco. And he explained that Microsoft’s gaming division generated more than $10 billion in revenue for the first time during its 2018 fiscal year. Gaming ended that 12-month period as 9.4 percent of Microsoft’s total revenue. And surpassing that threshold turned some heads inside Microsoft.
“We’ve acquired and started seven new first-party studios in the last year,” said Spencer. “We obviously don’t do that without tremendous support from Satya and Amy.”
“We understand content is a critical component of what we’re trying to build,” said Spencer. “And the support from the company has been tremendous.”
“We’ll have multiple business models that will work with streaming, but the connection of streaming with the subscription model makes a ton of sense,” said Spencer. “You see it in music. You see it in video. So you can look at Project xCloud and you can look at something like Game Pass, and you can see there’s natural synergies.”
“For us, it’s all about how we reach 2 billion gamers,” said Spencer. “If you build the market around a couple hundred million people who are going to own a game console or a high-end gaming PC, then your business-model diversity can actually narrow because your customers are narrow. But when you think about reaching a customer with this content where their only compute device could be an Android phone, you think about, well, what are all the ways that person pays for content if they do at all today?”
-------------------------------------------------------------------------------------------------------------------------------
https://www.gamesindustry.biz/artic...ncer-xbox-game-pass-will-come-to-every-device
"When you think about reaching a customer with this content where their only compute device could be an Android phone, you think about, 'What are all the ways that person pays for content today'?" Spencer said. "So we need to make sure that we're world-class at free-to-play content, but we also look at subscription as a much lower barrier way for a customer to build a library of content.
"So we built Xbox Game Pass -- it started on console, it will come to PC, and eventually it will come to every device -- we use the flywheel that we have with customers on an Xbox to start the growth in Xbox Game Pass. But as somebody sitting back and taking a longer-term view of where our business is going, you should look at that as a business model that we think scales to billions of people not hundreds of millions of people like retail does."
However, the most interesting implication is that Microsoft might seek to bring its Game Pass service to PlayStation and Nintendo devices. Spencer's comments weren't limited to "console, then PC, then mobile" -- he instead said "every device".