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Xbox One Coming to 26 Countries in September

I'm curious about the marketing push though? In those countries they're just grey imports without warranty or marketing backing, yes? Launch marketing in some of those countries should do quite well.

If the supply constraints of the PS 4 don't convince People to pick up an Xbox i doubt a big MS Marketing campaign will. Shops were Advertising that they have the Xbox in stock.

Let's not forget that Xbox live is really poor value in Europe.
 
I just did the population numbers in the OP for the 26 countries and that opens the console and brand to approx. 2 Billion more people.
If you include China (as is linked in the OP for a July test launch) that jumps to 3.35 Billion. Wow, I'm guessing X1 isn't staying at 5 million for much longer :)
That's not how that works. Population =/= sales potential. There's way more factors beyond that. Not to mention importing and gray markets. You'd be better served finding the amount of 360 sold in each of this countries and listing those instead. I don't have any idea how... *sigh*. Please don't do that again.
 
Yep. Not sure what's a point of showing population from each country. It's destined to fail in Japan and many other large countries Also, in case somebody doesn't know, the reason 360 was popular in China and other Asian countries was because it was so easy to hack to play pirate games. MS will be lucky to get 0.1% of sales from those 2 billions people.

That's the point of having some guesstimates from population numbers. Take your number of 0.1% and that's 20,000,000 consoles getting sol. It's not any one country but a wider expansion of the brand and platform.

Take the 5,000,000 they have now and say Xbox want to double to 10,000,000 then they would only need 0.0025% return on the population numbers. Sure the population of each country on its own is silly e.g. babies, elderly, low income countries, no broadband for subscriptions etc. What it does give us is some numbers to play with and see what they're driving at. Sony or Xbox it's the same in that we have some reference to work with.

If you want to get serious then perhaps there are some professional actuaries here on GAF that could weigh up the average household income vs. specific country gaming industry GDP vs. previous console history country based sales vs. current gen sales records for launch countries vs. launch price ratios etc etc.
 
I'm from Belgium. You can find Xbox One anywhere. Shops import from other countries... Same thing in the netherlands. Don't expect a boom in sales..

Yep. Also, Kinect has been out for years and we still don't have voice recognition. You can't even use English without changing locales etc. I was a big 360 fan (still am) but as soon as PS4 gets back into stores that's what I'm getting.
 
Citation?

I am an Indian citizen. I have lived in India for 25 years. Believe me when I tell this most people do not like paying for software in India. I have no citation. But I haven't seen a single non-cracked Xbox 360. My friends believe that I am a fool, paying for software and games. It is not about money, I bought Ridiculous Fishing for 5$ (Android) and my Indian friends still felt the need to point out that I could have downloaded the apk for free.

It is quite surreal, most of my Indian friends make a living writing software, but believe that they are entitled to download any software for free (games,MS office, photoshop, etc.) Most pirated 360 game discs are sold in roadside shacks for 2$ or less. When the PS3 was cracked, shops selling PS3, also offered to crack your PS3 and load the hard drive with all games you want at a nominal fee. The shop where I got my DS Lite also offered to sell me an R4 cart. PSPs are cracked as soon as they are bought as well.
 
Source (a bit more in the link)



26 new countries plus 13 launch countries will be 39 countries in total in Sept. 2014. Populations are taken from Google, most from 2012 estimates.


Looking at this the console is going to have market exposure to approx. 2 Billion more people, if you include China as per below that jumps to 3.35 Billion. Wow, I'm guessing X1 isn't staying at 5 million for much longer :)

I wonder if they're bringing all the Kinect and TV guide features to all 26 new markets? I also wonder what price point the Xbox One will be at in September? In Australia it's already down from $599 to $499 plus a free game too.

Searched and checked recent top pages, put me in standby mode if old. The Japan thread wasn't doing it justice for all the other 25 countries. I searched "xbox one 26 countries" and "xbox one september" with no results on GAF. Given the Japan thread I thought it fitting to show it's actually 26 countries in SEPT 2014 not just Japan.

For clarity the Xbox One launched in 13 countries:

  • Australia
  • Austria
  • Brazil
  • Canada
  • France
  • Germany
  • Ireland
  • Italy
  • Mexico
  • Spain
  • United Kingdom
  • United States
  • New Zealand


I'm hesitant to add China (1.351 Billion) to the list as Xbox/MS hasn't officially confirmed this yet but they are set to sell a trial run of 100,000 Xbox Ones into China this July.

ancient as a mummy
 
If I recall correctly they wanted the Kinect regional voice/language recognition and TV guide plus local country partnerships up and running for their respective launches. I guess by September that's all going to be ready?

This was always such nonsense. Why wouldn't they have launched in Belgium if this were the case?
 
SNIP
South Korea does a lot of gaming. Where do they do their gaming? A South Korean kid will go with his friends to the local PC bang to play whatever MOBA or MMO is popular these days. He won't go home to play on his console.

SNIP
There's a reason why North America and Western Europe are the key battlezones for consoles.

Too true but I believe MS is investing in developers in those countries specifically for their types of games e.g. MMOs. I've read they're already backing locally produced China & South Korea MMOs...

Id like to know where in Australia can u get Xb1 plus free game for $499? Cheapest I've seen is $579 inc Titanfall and Forza 5 at Big W.

I think just yesterday I saw one at Knox City Shopping Centre doing a $499 bundle with Forza as a download. JB HiFi are doing a $598 bundle with Forza and Titanfall but obviously that's two games.

0.1 of 2 billions is 2,000,000

Oh sorry my bad, I was doing 2,000,000,000 * 0.01 = 20,000,000 (end of my work day and I was absent minded).
 
Yikes, that's some tagline-worthy shit right there.

Yep, standby mode and updates required. I need to get off the PC :(

I am an Indian citizen. I have lived in India for 25 years. Believe me when I tell this most people do not like paying for software in India. I have no citation. But I haven't seen a single non-cracked Xbox 360. My friends believe that I am a fool, paying for software and games. It is not about money, I bought Ridiculous Fishing for 5$ (Android) and my Indian friends still felt the need to point out that I could have downloaded the apk for free.

It is quite surreal, most of my Indian friends make a living writing software, but believe that they are entitled to download any software for free (games,MS office, photoshop, etc.) Most pirated 360 game discs are sold in roadside shacks for 2$ or less. When the PS3 was cracked, shops selling PS3, also offered to crack your PS3 and load the hard drive with all games you want at a nominal fee. The shop where I got my DS Lite also offered to sell me an R4 cart. PSPs are cracked as soon as they are bought as well.

Yep, huge issues for China and India markets. I wonder what happens with games that are online though. Live subscription required for say Titanfall as an example, perhaps the console sale + subscription + real games sold there is the profit element. The more games become online to play and having the servers backend the less piracy can go unchecked?
 
Honest question-- In how many of those countries is it not already possible to walk into a store and buy an X1? ...Or at least know where to order one if you were seriously interested? I know that despite being official many places that it's widely available around Europe, for example.

You're absolutely right, here in Belgium it is widely available in stores like Mediamarkt and Fnac. And we're talking stacks upon stacks of consoles here.

Although nobody seems to buy them. Like, at all.

edit: I also don't see Kinect voice recognition ever working in Belgium and especially Flanders. The variations in pronunciation are so absurd that they'd have to optimise it for pretty much every city.
 
I wonder if the current markets being flooded with xbones on shelves has already hurt the image in the unreleased territories.

Probaly delaying it by 10 months in 8 of those countries. If they dont give those countries perfect kinnect support, people will call out microsofts bullshit
 
Yikes, that's some tagline-worthy shit right there.

I'm not surprised after he bothered looking up the populations for the countries in the OP.

I was like, "Wow, this thread could go places!"
 
I'm curious about the marketing push though? In those countries they're just grey imports without warranty or marketing backing, yes? Launch marketing in some of those countries should do quite well.

Most likely nothing. But if you've walked into a video game retailer or an electronics store you've seen one. And you've seen banners and media for it. It's been in various commercial pamphlets from stores that sell them, etc. So while not heavily marketed the stores really try their best to sell the units (from the amounts I've seen in stores not very successfully.)
 
Yep, standby mode and updates required. I need to get off the PC :(



Yep, huge issues for China and India markets. I wonder what happens with games that are online though. Live subscription required for say Titanfall as an example, perhaps the console sale + subscription + real games sold there is the profit element. The more games become online to play and having the servers backend the less piracy can go unchecked?

What do you think will happen dude? People will stick with Xbox 360, PSP, PC (piracy-heaven). People who do not like paying for games, aren't gonna start paying for games + Live.
 
Hindsight is always 20/20 of course but I still wonder if it wouldn't have turned out better for MS had they launched in more countries sooner. In retrospect that would have saved them the "full shelves - not selling while the competition is hot" stigma they've developed in some countries and not given the PS4 a unchallenged foothold in the tier 2 markets. I guess the US and the UK really were the battlegrounds they wanted to win at all costs and they expected to do better there and get some positive buzz from that.
 
Too true but I believe MS is investing in developers in those countries specifically for their types of games e.g. MMOs. I've read they're already backing locally produced China & South Korea MMOs...

You still don't get my point.

When I went on exchange to Hong Kong, students there spent significantly more time outside of home than students who might go to the University of Melbourne. There's a lot of reasons for this but a common explanation has always been the urban environment. These students spend a lot of social time together with friends at places like internet cafes rather than at home.

Do you think consoles will thrive in such an environment? I can tell you that its very unlikely to be the case, especially since the Xbox One is FUCKING EXPENSIVE, has a multiplayer paywall, doesn't have any of the (probably illegal) Chinese media apps like PPS, doesn't have QQ, and doesn't do porn. Its a gaming device that doesn't fit their needs.

Having worked in consumer electronics in Australia until very recently, a lot of students from China would ask me whether our lowest end gaming desktop ($599 AUD without Windows) would run League of Legends or DOTA2. Less than 1/10 would ask whether it would play the latest AAA title. This is anecdotal but I think its representative of what games they play and what sort of device they actually want.
 
Hindsight is always 20/20 of course but I still wonder if it wouldn't have turned out better for MS had they launched in more countries sooner. In retrospect that would have saved them the "full shelves - not selling while the competition is hot" stigma they've developed in some countries and not given the PS4 a unchallenged foothold in the tier 2 markets. I guess the US and the UK really were the battlegrounds they wanted to win at all costs and they expected to do better there and get some positive buzz from that.

Of course would have been better.
At the end of 2013 there was 900k consoles sitting on stores, enough amount to supplytier 2 countries.
They could have benefited from PS4 shortages.
With the long long delay in tier 2 countries the only thing they will get is former Xbox fans jumping out to PS4.
 
Ease up, I did the edit and showed I incorrectly used 2,000,000,000 * 0.01. I should have used 0.001. I did the edit in my reply.

Regardless, as others have pointed out, population size does not equate to
substantial increase in sales for consoles, ESPECIALLY for the XB1 which
has non-existent brand power outside of the US and UK. Even in those markets
its lagging behing the PS4.
 
There's no citations available for how widespread piracy are in pirate markets like India, Thailand, Indonesia, Malaysia, China, etc.

You'll just need to be here. 24 hours is more than enough. Go to several high end shopping malls and the busiest street markets.

Being an original software + console owner here is like being in the billionaires club. The notion that you paid anything more than. $3 for retail video games software is insane.
 
Man, I really don't know what to say. I've seen the X1 being sold since last december here at my FUCKING MISERABLE TIER 2 COUNTRY* and it's selling pretty damn well. Not even close to PS4 levels of domination, but well enough. Will an official launch really shake things up when, I assume, many countries can already get their hands on the console?

*Exageration used for dramatic reasons

I've seen the X1 for sale too. In fact, I saw a whole stack of them two months ago yet the PS4 was sold out. I don't think that means the X1 is selling "pretty damn well" when gamers can't be bothered to buy a yet to be officially released item that's readily available because they're waiting for the one they can't buy. It means that MS already satisfied the hardcore Xbox fans through grey imports before the damn thing is officially launched here.,
 
If I recall correctly they wanted the Kinect regional voice/language recognition and TV guide plus local country partnerships up and running for their respective launches. I guess by September that's all going to be ready?

I doubt Kinect will recognize my voice in Turkish or Flemish(sounds bit different than Dutch). MS didn't even know we spoke a different language during 360 gen, my DD copy of Halo Reach is French.
 
Honest question-- In how many of those countries is it not already possible to walk into a store and buy an X1? ...Or at least know where to order one if you were seriously interested? I know that despite being official many places that it's widely available around Europe, for example.
It is possible to buy Xbox One over here right now but I know a lot of hardcore gamers who are waiting for the official launch (warranty, official support, bigger library, cheaper older games, more games with subtitles, local Xbox Live store etc.).
 
Regardless, as others have pointed out, population size does not equate to
substantial increase in sales for consoles, ESPECIALLY for the XB1 which
has non-existent brand power outside of the US and UK. Even in those markets
its lagging behing the PS4.

If brand power meant everything, the X1 would be selling more than PS4 at this time, and PS3 would have sold more than 360 last gen.

*Talking specifically about the US.
 
Citation?

Since consoles were banned in China, I doubt you'll get legit numbers. Most of it is anecdotal evidence, Kotaku did an article on Video Game piracy in China (http://kotaku.com/5988244/bootleggers-explain-why-theres-so-much-video-game-piracy-in-china) and the modder does say this in the article:

"Piracy, in my opinion, comes from a necessity. Before the 360 was hacked, people still purchased legitimate games... you look at all the PS3 gamers, they can only purchase legitimate games," said Liu. "Sure, once the 360 was hacked, gamers purchased more 360's because they could play $1 games."

Also, I live in the Philippines, and yes, the 360 is the pirate's console of choice. Anecdotal of course, there's no such data to prove this, but if you've been in the Philippines, you know we're a country known for our bootleg stuff.
 
so, reading many replies here, one would think that the reasonable thing for microsoft to do, is not launch the xbone at all in all these countries. right?
or maybe, even better, try to sell ps4 instead of xbones...

ok
 
September is ages away, is it really so hard to send some of the stacks they have here in the EU on a boat right now?
 
well i guess even MS knows we're not that excited about them
singapore is the only country in sea where piracy isn't as rampant i would say, makes sense to only concentrate over there
 
If brand power meant everything, the X1 would be selling more than PS4 at this time, and PS3 would have sold more than 360 last gen.

*Talking specifically about the US.

There were too many factors that compromised the PS brand's appeal in the
US last gen (encompassed in the PS3 early years). PS4 is not suffering from
any such mistakes this time, as such I am confident that the final total for this
gen will heavily favor the PS4 over the XB1. It took Microsoft a few months last year
to undo much of the momentum and good will the Xbox division had engendered
during the previous gen, thus my predictions in favor of the PS4 this time.
 
Hmm what are the sales figures of consoles in India?

PS4 is sold out in India at the big online retailers, but I doubt whether Sony put more than 10K consoles out. This is kind of anecdotal, but when I played any online FPS on my PS3 in India, I never came across another Indian. I mostly used to be in lobbies full of Arabs (CoD, BF) or Japanese guys (KZ3).
 
There were too many factors that compromised the PS brand's appeal in the
US last gen (encompassed in the PS3 early years). PS4 is not suffering from
any such mistakes this time, as such I am confident that the final total for this
gen will heavily favor the PS4 over the XB1. It took Microsoft a few months last year
to undo much of the momentum and good will the Xbox division had engendered
during the previous gen, thus my predictions in favor of the PS4 this time.

Too many factors?

It essentially boiled down to the price. If the PS3 was priced at $400 from the get go, it would have been just fine.
It took Sony 1 E3 conference to ruin their momentum. Just like it took MS 2 months (May/June) to ruin theirs.
 
The illusion of large developing countries with huge population and a growing middle class.

Nothing is as simple as what GDP growth rates make it out to be.



How much do you think PS2 would have done had it not being Piracy Station?
Agree with the first point. After searching a bit, it seems like both consoles and games are absurdly priced there. But I have to say that there are good number of users on Steam from India from my experience. Is PC gaming more prevalent there? Due to cheaper prices?
 
Will be glad to see it release more globally finally. Won't add a huge amount but they'll still pick up some sales and grow the install base and finally all the speculation about these countries adding huge amounts to the install base can cease.

Hopefully they at least try and make Live better value outside US/UK for XB1 - that would give them a better chance than if they follow same pattern as 360.
 
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