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[adamsapple]

Via linked-in stuff.

70% attach ratio to game pass for a console seems really good / really high.

Theresa van den Boogaard | LinkedIn

I am a proven leader with over 19 years of experience in marketing, with a specialized… | Learn more about Theresa van den Boogaard's work experience, education, connections & more by visiting their profile on LinkedIn

www.linkedin.com

 

[AlphaDump]

Are you.. searching linkedin for talking points? Is that where we are at now?

 

[adamsapple]

Are you.. searching linkedin for talking points? Is that where we are at now?

No, it's something that came across on twitter.

Do you think this is the first time a GAF topic has been made based on info from linked-in?

 

[AlphaDump]

No, it's something that came across on twitter.

Do you think this is the first time a GAF topic has been made based on info from linked-in?

Fair enough. I was going to have an intervention otherwise.

70% is a solid attach rate. That's much higher than I thought.

 

[lh032]

pretty good engagement there.

 

[FalsettoVibe]

Makes sense. People looking for a cheaper console are probably looking for a cheap way to get games. MS better hope that a whooooole lot of people think like that.
A company doesn't exactly make money from people being cheap. lol

 

[bitbydeath]

From 2021 though…

 

[Godot25]

Yeah. I'm sure Xbox is going third party

/s

 

[analog_future]

And people wonder why both Microsoft and Sony are pushing for all-digital consoles.

 

[Thick Thighs Save Lives]

Doesn't surprise me. Series S is 'the' game pass machine.

 

[HeisenbergFX4]

pretty good engagement there.

Was about to post something about engagement and was beaten and not even disappointed

 

[Elysium44]

I am in the 30%. I'd like to see a breakdown of the numbers, I find 70% hard to believe.

 

[Bernoulli]

From 2021
Since then Gamepass stopped growing according to Phil Spencer

 

[analog_future]

Gotta say, the Series S is the only Xbox I have in my home, and paired with Game Pass it's a huge hit with the family who don't give a flying fuck about 4k/60fps/etc..

 

[Dick Jones]

From 2021
Since then Gamepass stopped growing according to Phil Spencer

Maybe she was the Gamepass grower.

 

[Mr Hyde]

Series S should come with a 12-month GPU subscription when you buy it. Increase the adoption rate to 100%.

 

[StereoVsn]

Doesn't surprise me. Series is 'the' game pass machine.

Yeah, and it’s a cheap way (relative speaking) to have some entertainment for the kids. $250 for console, and a sub (could be even cheaper with buying discounted membership around this time).

 

[adamsapple]

Was about to post something about engagement and was beaten and not even disappointed

 

[Elysium44]

Gotta say, the Series S is the only Xbox I have in my home, and paired with Game Pass it's a huge hit with the family who don't give a flying fuck about 4k/60fps/etc..

I don't think most people care about 4k, it was a big mistake and is why graphics have stagnated and stayed stuck at around 2010 levels, just at higher resolutions.

 

[Mowcno]

Not surprising at all. A digital only console that is often bundled with gamepass too. Frankly I'm amazed 30% aren't subscribed. What are they doing?

 

[Shifty1897]

That's an incredible attach rate. If true, I'm surprised Microsoft isn't hyping that up more.

 

[FalsettoVibe]

So if I assume that 75% of Xbox owners are Series S owners (~18m). That's 12.6 million subs.

 

[GHG]

Gotta say, the Series S is the only Xbox I have in my home, and paired with Game Pass it's a huge hit with the family who don't give a flying fuck about 4k/60fps/etc..

Thought you got rid of your Xbox consoles to go all in on PC?

 

[Mowcno]

Also note this seems to be info from his time there at the end of 2021. So 70% ratio is from then when the installbase was still low. May still be the same now but may not be. Early adopters are likely to be more "all-in".

 

[adamsapple]

So if I assume that 75% of Xbox owners are Series S owners (~18m). That's 12.6 million subs.

Incl. Core, we know via an assessment company from a few weeks ago that GP is roughly at 41.7~ million right now.

MS has not revealed any official numbers since Jan 2022.

 

[tommib]

Thought you got rid of your Xbox consoles to go all in on PC?

 

[Daneel Elijah]

70% is pretty good. It shows that Xbox had good reasons to believe in their plan. Curious of why they left, or had been fired. Another good info is that the same person did the bundle strategy, or at least the operational part of it. I was under the belief that it was decided higher.

 

[phant0m]

Series S should come with a 12-month GPU subscription when you buy it. Increase the adoption rate to 100%.

XSX & XSS should both come with a 6-mo sub

 

[Mowcno]

So if I assume that 75% of Xbox owners are Series S owners (~18m). That's 12.6 million subs.

The 75% figure has often been misused by articles. That number was specifically for April 2022 but lots of articles reported it as being lifetime when it's not. IGN eventually updated there article with this. "It's worth pointing out that while we don't know exactly what period these documents refer to (April 2022 sales alone, quarter to date, or year to date),"

The actual ratio is closer to 50-60%.

The info about the 70% gamepass is from his time at MS which he left in Nov 2021.

Even if this 70% figure is from his final month at MS Series S would only be at about 5-7m sold back then. So this 70% would be 3.5-5m subscribers on series S at that time.

 

[adamsapple]

XSX & XSS should both come with a 6-mo sub

How about a physical copy of last year's FIFA ?

 

[analog_future]

Thought you got rid of your Xbox consoles to go all in on PC?

Not that I owe you an explanation, but I got rid of my Series X, moved to PC for my gaming experience, and kept the S for the family.

 

[eNT1TY]

Does the series S come with a free trial of gamepass?

 

[FalsettoVibe]

Incl. Core, we know via an assessment company from a few weeks ago that GP is roughly at 41.7~ million right now.

MS has not revealed any official numbers since Jan 2022.

Something is not adding up. We know that Xbox has sold ~21 - 24m consoles. Are half the GP subs from PC players?

 

[adamsapple]

Something is not adding up. We know that Xbox has sold ~21 - 24m consoles. Are half the GP subs from PC players?

Series consoles, PC, people who still have XBO/One X's hooked up with game pass.

 

[FalsettoVibe]

Series consoles, PC, people who still have XBO/One X's hooked up with game pass.

Got it. Not sure how I forgot about last gen.

 

[King Dazzar]

Engagement, engagement, adoption, engagement, attachment, engagement, adoption...

 

[HeisenbergFX4]

I don't think most people care about 4k, it was a big mistake and is why graphics have stagnated and stayed stuck at around 2010 levels, just at higher resolutions.

I am totally happy where graphics are right now just give me consoles that can push higher and more steady frame rates

 

[Papa_Wisdom]

I am in the 30%. I'd like to see a breakdown of the numbers, I find 70% hard to believe.

Same, I don’t have enough free time for a subscription. I think I tried it once when I got a month free and it was all just too much. Still have a 3 month sub that came with my series x. Keep saying I’m going to use it but never do. Just wait until a game is cheap and buy it.

 

[mckmas8808]

From 2021 though…

This is the data point most won't see or care about. But it's the most important fact.

 

[Killjoy-NL]

Fair enough. I was going to have an intervention otherwise.

70% is a solid attach rate. That's much higher than I thought.

It makes sense. It's mostly die-hard Xbox fans that still buy an Xbox, so a high attach rate for GP seems logical.

 

[Deerock71]

Not surprising at all. A digital only console that is often bundled with gamepass too. Frankly I'm amazed 30% aren't subscribed. What are they doing?

I do subscribe to GP, but I also have a LOT of old digital games from OG Xbox and the 360. If that's all I had, I'd still have plenty.

 

[mayham2199]

I am totally happy where graphics are right now just give me consoles that can push higher and more steady frame rates

Seriously the amount of games that just have me in awe of how great they look is pretty consistent now at least for the big AAA titles. TLOU 1 Part 1 I just played and got the plat and I couldn't stop thinking how great this looks.

 

[dem]

And that's why they won't be abandoning consoles..

If they ever break through.. its a gold mine.

 

[Ozriel]

From 2021
Since then Gamepass stopped growing according to Phil Spencer

Since then, Xbox Series S sales have slowed down too

This is the data point most won't see or care about. But it's the most important fact.

Seems to be the only data we have. Do you have information to show that attach rates have changed since 2021?

 

[Killjoy-NL]

And that's why they won't be abandoning consoles..

If they ever break through.. its a gold mine.

If they go 3rd party, they won't have to wait for an imaginary breakthrough.

 

[Sushi_Combo]

Microsoft should go the third party route and stop this anti-consumer behaviour by removing Starfield from the hands of Playstation gamers.

 

[Trogdor1123]

Mine has gp on it. Makes sense for that unit.

 

[King Dazzar]

It makes sense. It's mostly die-hard Xbox fans that still buy an Xbox, so a high attach rate for GP seems logical.

The S is also the cheap console entry point. And in this case fully digital too.... GP would seem a natural step to go with buying one. I'm surprised its not even higher tbh.

 

[wolffy66]

Makes sense. People looking for a cheaper console are probably looking for a cheap way to get games. MS better hope that a whooooole lot of people think like that.
A company doesn't exactly make money from people being cheap. lol

I'd say they are counting on it

 

[Heisenberg007]

Yeah. I'm sure Xbox is going third party

/s

Yeah, console sales do not matter.

/s