Google says this new logo a cleaned up version of the YouTube wordmark and icon was designed to be more flexible across devices of varying screen sizes. On smaller screens, YouTube can use just the icon alone to abbreviate its logo, while still making it easy to spot. The updated logo and icon are rolling out across desktop and mobile starting today, before arriving on other apps and services, the company notes.
Meanwhile, the desktop redesign introduced in May is now the default instead of an opt-in beta. This upgrade had included rebuilding YouTube on top of the open source JavaScript library Polymer, which will allow Google to more quickly bring new features to market going forward, it had said at the time.
However, for end users, the most noticeable changes were about the way YouTube looked. The upgraded desktop experience leverages Googles design language, Material Design, which influences things like how the left-side navigation can now be tucked away with a click on the hamburger menu; the size and placement of key elements; and the overall cleaner look-and-feel.
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However, the app is getting a number of new features, too....The app will also now include the ability to speed up and slow down the playback of a video, similar to how you can on desktop; and the new player will change its shape to match the video format being viewed. This feature was teased this summer, noting that the rise in vertical video was among the reasons to roll out a more adaptive player.
Example of mobile app resizing to best fit (internet favorite) vertical videos:
https://techcrunch.com/2017/08/29/y...with-redesigned-mobile-app-new-logo-and-more/