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shinobi602 · Jun 3, 2015

https://www.youtube.com/watch?v=-qB-YRHPa4s

Hi everyone - I'm Rod Fergusson, former studio head of Black Tusk Studios.

It’s not what you think.

Beginning today, the Vancouver-based Xbox team working on the Gears of War franchise will be known as The Coalition. What's in a name? In short, The Coalition speaks to who we are as a team, and what it is we're working on.

A coalition is a team of diverse individuals working together for a common purpose, a concept that we feel describes our studio quite well.

Fans will also recognize the Coalition of Ordered Governments (COG) from Gears of War lore.

When people hear 343 Industries, they associate it with Halo; when they hear Turn 10 Studios, they know that’s who makes Forza. Moving forward, when you hear The Coalition, we want you to think of Gears of War.

To see our new logo in motion, and to learn more about The Coalition, watch the special edition Rodcast above.

Speaking of Gears of War, we're getting close to E3, where we will share more on what's next for Gears of War. Specifically, Gears fans should be sure to tune in to Xbox Daily: LIVE @ E3, on Monday June 15 at 4PM Pacific to see what we're working on.

http://news.xbox.com/2015/06/games-introducing-the-coalition

Wereroku · Jun 3, 2015

Welp there goes the chance for their original game ever getting made.

Avallon · Jun 3, 2015

I liked Black Tusk Studios much better than "The Coalition."

Alcoholikaust · Jun 3, 2015

Dat Cole Train comeback?

Dictator93 · Jun 3, 2015

backflip10019 · Jun 3, 2015

That logo doesn't look like a gear at all.

Black Tusk was a better name.

Krakn3Dfx · Jun 3, 2015

For The Players.

The+Coalition+(2013)+BluRay+720p+650MB.jpg

jem0208 · Jun 3, 2015

So basically just GoW and nothing else?

That's a bit of a shame...

Steverulez · Jun 3, 2015

Well, I always said all the while they were still Black Tusk there was a chance they would work on non-Gears stuff.

Obviously that is out of the window now, but I'm excited for the next Gears

Its an absolutely awful name though.

Should have called them COG Industries

Scooby · Jun 3, 2015

I like the logo

FluxWaveZ · Jun 3, 2015

Moving forward, when you hear The Coalition, we want you to think of Gears of War.

I... don't really see that as being all that fantastic.

Well, at least "The Coalition" is a better name than "Black Tusk."

El_Chino · Jun 3, 2015

They really should've kept It at Black Tusk.

Sorcerer Supreme · Jun 3, 2015

That sucks.

Lingitiz · Jun 3, 2015

Wereroku said:
Welp there goes the chance for their original game ever getting made.

It was dead the moment they were put on a new Gears game. This is just a formality.

TheLostBigBoss · Jun 3, 2015

I don't like this trend where Microsoft is making studios that are making only one game franchise.

wrowa · Jun 3, 2015

Welp. Name sounds like they'll officially be The Gears of War Studio going forward. Can't say I'm interested in that, but for fans it's nice to know that Microsoft apparently has a lot of plans for the franchise.

Crankshaft · Jun 3, 2015

Black Tusk sounds WAY better

Carl · Jun 3, 2015

Aperture Science logo

wanderjahr · Jun 3, 2015

So another Microsoft studio that develops games other developers dropped off on their doorstep?

Vire · Jun 3, 2015

Bye any chance of new IPs.

Servbot24 · Jun 3, 2015

Oh man... Black Tusk was so much better.

Zacagawea · Jun 3, 2015

Like most things, it was better before
Yes, I am a grumpy old man

Zalman · Jun 3, 2015

Black Tusk was more unique. Ah well.

funkystudent · Jun 3, 2015

jem0208 said:
So basically just GoW and nothing else?

That's a bit of a shame...

Yeah. I had a similar though about 343i a few weeks ago.

Such a name says "you are stuck making this franchise forever or until we shut you down"

RdN · Jun 3, 2015

Well, that sucks.

Not only Black Tusk is a better name, but this definitely kills any chance of the studio making another game other than Gears.

Kiru · Jun 3, 2015

Black Tusk Studios did sound good. The Coalition.... not so much.

Ray Down · Jun 3, 2015

That name change is awful.

King Beyond the wall · Jun 3, 2015

Well, looks like we have a Gears of War factory now then.

As much chance of them producing something original as there is of 343 doing something new.

That stealth game they originally teased will be down the tubes now.

piccio_ssl · Jun 3, 2015

what a stupid name

Wagram · Jun 3, 2015

When I think of Gears, I don't think of Black Tusk, or The Coalition.

shacklesmcgee · Jun 3, 2015

sigh, good bye Black Tusk, hooray for more Gears forever...

Seth Balmore · Jun 3, 2015

of Ordered Game (Devs)?

They even got a logo resembling the COG insignia. lol

chadskin · Jun 3, 2015

The Gears of War Factory, in other words. Ugh.

Brazil · Jun 3, 2015

They could've been so cool.

Congratulations on your new Gears game, Microsoft.

Alienous · Jun 3, 2015

Wereroku said:
Welp there goes the chance for their original game ever getting made.

Lol.

Congrats. 343 Industries is a great name.

FluxWaveZ · Jun 3, 2015

Oh geez, first time I've asked this kind of question, but am I the only one who actually likes the name change? Damn.

Swhalen said:
I always liked the name Black Tusk. I believe they were named after the mountain in BC just north of Vancouver where the studio is located.

Knowing that makes it more meaningful, but I still can't say I'm a fan.

Easy_D · Jun 3, 2015

Next step: GearStudios

dugdug · Jun 3, 2015

So these studios really are just set to make the same old franchises? What a bummer.

Swhalen · Jun 3, 2015

FluxWaveZ said:
I... don't really see that as being all that fantastic.

Well, at least "The Coalition" is a better name than "Black Tusk."

I always liked the name Black Tusk. I believe they were named after the mountain in BC just north of Vancouver where the studio is located.

mrqs · Jun 3, 2015

That's a bummer. I really enjoyed the art direction of Black Tusk's Logo.

And, well, i'm not sure if i'm happy about they being the "Gears of War studio"

Their 2013 teaser seems quite nice

LiquidSolid · Jun 3, 2015

In short, The Coalition speaks to who we are as a team

Gears of War factory workers?

chubigans · Jun 3, 2015

chadskin said:
The Gears of War Factory, in other words. Ugh.

I would have loved it if they name their studio "The Gears of War Factory."

Neuromancer · Jun 3, 2015

I liked it better as Black Tusk and I also liked it better when they were working on this:

benicillin · Jun 3, 2015

Never a great sign when you name your game studio after something in the game series you'll be stuck developing forever.

Alienous · Jun 3, 2015

That video is almost depressing.

"Your fate is sealed".

Leflus · Jun 3, 2015

Black Tusk Studios was a far better name. : /

Don't see why they had to change it. It's not like it was a franchise specific name to begin with.

ParityBit · Jun 3, 2015

Black Tusk was WAY better

Krakn3Dfx · Jun 3, 2015

Should have gone with BroFisters, Inc.

Sendou · Jun 3, 2015

What a weird name for a game developer. At least it's distinctive, I guess?

John Bender · Jun 3, 2015

I liked the old name. Black Tusk sounds good.

So now they are a pure Gears of War factory.
Just like 343 = Halo
Meh!

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