Support NeoGAF

[Steverulez]

Yeah. I had a similar though about 343i a few weeks ago.

Such a name says "you are stuck making this franchise forever or until we shut you down"

People can just move on when they are have had enough of making Gears you know? I doubt they keep people there at gunpoint and force them to stay

 

[SlickShoesRUCrazy]

Black Tusk was better.

Now if their name is a reference to Gears, no chance they are given freedom to make a new IP.

 

[Lingitiz]

Yeah. I had a similar though about 343i a few weeks ago.

Such a name says "you are stuck making this franchise forever or until we shut you down"

The idea is probably that people come to work for those studios to work on those franchises. Well at least that was the idea when 343i was staffing for Halo 4. Seems like the kind of studios that will see a fast employee turnover but never be understaffed - purely speculation.

MS studios seem to like having a similar structure though. One franchise teams that oversee everything, with a face at the top (Frankie - 343, Greenawalt - T10, Fergusson - Coalition). I would bet that 343 starts doing a spinoff franchise like Forza has pretty soon.

 

[BibiMaghoo]

So Gears factory confirmed. That is a shame unless you really love gears.

 

[Uno Venova]

Man I remember when they were seemingly the start of MS starting a diverse first party.

 

[Nzyme32]

Personally I don't want to see studios focused singularly on a particular brand / franchise. I'd rather see them explore and make unique content - not that any of this indicates that they can't do that; I'd just rather not see the repetitive prescribed nature of some of these games continue till a franchise / brand is burnt out

 

[Hero_of_the_Day]

Man, I love Gears, but it sucks that they're going to be stuck making them for forever.

 

[singhr1]

People splitting hairs about how the game studio sounds. What's wrong with a name change to associate the franchise your working on. 343i did it, now The Coalition is doing it.

Their old project was canned over a year ago now. There is shouldn't be nostalgia for a product that never actually existed outside of a CG trailer of a dude scaling a building.

You can complain about losing game diversity but this a common occurrence in the industry. Studios focused on a single franchise is nothing new and this name change didn't change what was already in motion.

 

[McHuj]

How lame!

Black Tusk was much more unique and cool.

 

[BananasWithGuns]

I think I prefer Black Tusk but The Coalition is okay. Could be worse.

 

[Nibel]

Just do it already, like let's not kid ourselves

 

[abadguy]

I liked Black Tusk Studios much better than "The Coalition."

Yeah the old name sounded better.

 

[Welfare]

Hello 343i 2.0!

Black Tusk sounded better.

 

[Carl]

So these studios really are just set to make the same old franchises? What a bummer.

No theu were set up to make a cool looking new Ip then MS canned it and made them a GeOw factory

 

[Mr. Nice_Guy]

Always sad when you hear that developers won't be able to work on anything but one product.

 

[illmatic22]

Pretty much this Black Tusk

 

[Kayant]

Black tusk studios was a better name. Going by his words am hoping we get some gears 4 footage.

 

[chubigans]

I really would like to know how that meeting went with MS.

"Hey guys, so from now on you will only be making Gears of War games. Forever."

 

[Data West]

Man I remember when they were seemingly the start of MS starting a diverse first party.

Yep. Kind of kills the interest I had in buying a Xbox One really.

 

[link1201]

Not exactly epic.

 

[nobodyshero]

Looks like this new studio will be a Gears of War dedicated studio. Not sure how I feel about that.

Hell, I wonder how they feel about that. Seems like a hugely potential drain on creative drive.

 

[IncognitoPanda]

I actually like the logo and the name despite 343i having soured the idea of a one-franchise developer.
What's sad about this though, is that Black Tusk Studios was a cool name and had a cool logo that represented something new. We've known for a while that Black Tusk was going to make Gears games, but this makes it...official. I always had a little hope that Black Tusk would be more like Naughty Dog, that they might release a TLOU among their Uncharteds.

I am curious about Coalition and the next Gears, but MS: You owe me a new franchise.

 

[Handy Fake]

If any of their games get delayed that logo is begging for an animated gif.

 

[RespectThySole]

I love Gears, but this kills the chance of any new IPs from them smh

 

[Superflat]

Yeesh, don't know about this. The way it's presented, it definitely feels like a "we're locked in to only work on Gears games for the rest of this generation" announcement.

Not digging the name or the logo compared to Black Tusk's

 

[Infinite Justice]

I don't care about the name they chose, it doesn't change anything. What I think is the big takeaway is that line right there:


Looks like this new studio will be a Gears of War dedicated studio. Not sure how I feel about that.

???

But it does and the new name itself already indicated their goal way before that line did.

Is it a good call? YMMV

 

[Doomshroom]

Ok great, so nothing but Gears?

 

[Wolfgunblood Garopa]

I liked it better as Black Tusk and I also liked it better when they were working on this:

A sizzle reel?

 

[De_Legend]

Yikes.

 

[Sectorseven]

People can just move on when they are have had enough of making Gears you know? I doubt they keep people there at gunpoint and force them to stay

Any time they're feeling burned out they can file a transfer to the Halo 7 team.

 

[Radec]

Nice Logo, Meh Name.

 

[nobodyshero]

Pretty much this Black Tusk

or until they underperform

 

[Crayon]

The coalition will eventually lose some people who want to more. That's one downside of this arrangement.

The upside is it's more set and forget. Gears game every other xmas like a clock.

 

[Raide]

Haha, people have doomed them over a simple name-change.

You never know, their game might actually be pretty good!

 

[pswii60]

So basically just GoW and nothing else?


That's a bit of a shame...

They don't actually say that.

 

[Miles X]

Sucky. All round.

Another dead studio to me, not at all interested in Gears.

 

[Alienous]

In the creative environment of video games things like this are just ... I don't know the word for it. Passionless? 'Gears of War is what we make here'. Just ... ugh.

It's like resigning to that fate. It just seems needlessly limiting, like if Naughty Dog decided to be 'Golden Hinde Studios'. "Should we make The Last of Us?", "How many times ... what's the fucking name of the studio, Barry?", "... Golden Hinde", "Yeah. Yeah, now make another Uncharted".

And Black Tusk just sounds more cool.

 

[BananasWithGuns]

I quite like the animation for the logo. Pretty badass actually.

 

[StealthGoblin]

Microsoft really are pigeonholing their developers. Lionhead could become Albion studios, rare will be 'googleyeyes studio' etc.

I'm assuming they'll churn out gears of war after gears of war game now. Ah well.

 

[malfcn]

They could do a spider or octopus game.

I think it looks okay and sounds fine.
More than anything I'm happy for more Gears.

 

[Pandy]

Well... at least he still has his job.

That's about the only positive I could draw from this.

 

[Elios83]

When people hear 343 Industries, they associate it with Halo; when they hear Turn 10 Studios, they know that’s who makes Forza. Moving forward, when you hear The Coalition, we want you to think of Gears of War.

They think it's a positive that they're stucked making Gears of War games forever?

 

[LordBaztion]

At least is not "The Gears of War Studio", oh wait.
Nevermind, let me know if MS allows you to make a new IP.

 

[mrqs]

The new logo is pretty too, but i don't see the point of changing it. I think it actually is the last thing that matter on a developer studio.

But well, it's nice i guess

 

[OdysseusVA]

More Gears

...yay

 

[Triggerhappytel]

Black Tusk is a much better name.

EDIT - ugh, I didn't realise that The Coalition was a Gears reference. Ugh. That's that then. 343i v2.

 

[Nafai1123]

"We want you to know that when you hear the name of our studio, you know we're only working on Gears of War from now on."

 

[R3TRODYCE]

So now it's just a Gears studio.

Weak.

 

[Lucifon]

So... They're stuck making gears games then. This is disappointing news.

 

[Leflus]

Man I remember when they were seemingly the start of MS starting a diverse first party.

Not sure what you're talking about. The first party lineup from their internal studios is definitely diverse.