PlayStation bosses from U.S. and Europe on the success of the Pro and PSVR, and why 'Singstar' is as important as 'God of War'
All of the platform holders face unique challenges this year, and nowhere will these be more apparent than during E3, the biggest media blitz of the year for video games. Nintendo is under pressure to show that the Switch is more than a blip on the radar and Microsoft has to convince us as to why it's making a more powerful console "Scorpio" when that's not really its problem. Sony has a different problem though: it's winning big time and needs to show us what it's going to do with that.
With close to 60 million units sold worldwide since its release in November 2013, the PlayStation 4 is enjoying a significant lead.
2016 was a big "innovation year" for PlayStation according to Sony Interactive Entertainment America president Shawn Layden. The company launched the PlayStation VR headset in October and the more powerful PlayStation 4 Pro in November, alongside a redesigned workhorse PlayStation 4, affectionately referred to as the "Slim" which does "most of the heavy lifting.
One in five PlayStation 4's sold is a Pro, and of those 40% are people upgrading from a previous model
Around 40 percent of PS4 Pro sales are people upgrading to the more powerful box from their vanilla PS4s. "Sometimes I think we can be guilty of ascribing too much rationality to gamers," says Ryan. "People just want the best. Maybe they just want to future proof? I think we see the same thing from Apple customers too there are people that want the best that you can buy.
Sony's virtual reality tech, PSVR, has been a surprising success. According to Sony Europe boss Jim Ryan who also serves as the global head of sales and marketing this is largely down to the fact that Sony treated it like a platform launch rather than a peripheral, and this led to over a million headsets being sold, along with more than 5 million VR games. "To be honest we didn't know how well it would do," Ryan admits. "We were optimistic, but something as completely different as virtual reality is tough to predict."
Digital sales will be a big part of this Sony's own digital store is now the single largest retailer for PlayStation games in the world, and close to 40 percent of new game sales are now digital rather than boxed copies. "Of the 3.4 million copies of Horizon we sold, about 915,000 were digital"
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