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Member
(10-06-2012, 10:57 PM)
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SCEA sues Bridgestone and Jerry Lambert (Kevin Butler actor) over Game On promotion
#1
FINAL UPDATE:
Originally Posted by Werdna:
Originally Posted by gumby_trucker:
UPDATE 2: Sony's Dan Race responds to the lawsuit (thank you Wario64, and JeffGrub) at Venturebeat:
Quote:
Timeline September 3, 2012 - SkiesofWonder posts a screenshot of Bridgestone's Game On promotion featuring Jerry Lambert egging on some of his Bridgestone friends while playing Mario Kart Wii. Jerry's been doing Bridgestone commercials for a few months now, but this one was for a promotion regarding tire purchases leading to a free Nintendo Wii. A few hours later the promotion's website reveals Jerry with the group playing Mario Kart. September 4, 2012 - Videoman discovers video of the ad on Facebook, I upload it to Youtube. Video goes viral with stories posted by major sites mocking the fact that the actor formerly known for hawking PlayStation products is indirectly helping the other team. September 11, 2012 - Sony Computer Entertainment America files a lawsuit against both Bridgestone, and Wildcat Creek. Wildcat Creek is a company Jerry Lambert is president of, presumably to look over his acting duties. gumby_trucker discovers the lawsuit today (October 6) and posts it on GAF. September 14, 2012 - Bridgestone removes the video from Youtube with a copyright notice. Presumably this is when Bridgestone put their own upload of the video on private, and removed Jerry from their Game On site. Google cache shows he was removed from the site by September 27. The image with Jerry is still hosted on their site. September 21, 2012 - alr1ght posts about an alternate version of the ad circulating that no longer features Jerry at all. Drago posts this alternate version on Youtube. September 30, 2012 - The Game On campaign concludes. Original Post: Jerry Lambert, the actor who plays the Kevin Butler character began appearing in Bridgestone Tire commercials a few months ago. More recently the company began running a Game On promotion where purchasing a new set of tires nets you a $70 American Express card or a Nintendo Wii. The commercial for the promotion drew the attention of Skiesofwonder who posted this on September 3:  The original website design for the promotion had this banner:
Quote:
That was removed prior to September 27 according to the Google Cache but is still hosted on their servers to this day. The commercial was uploaded onto Youtube after being spotted by VideoMan on Facebook. The video and story got coverage by a variety of large sites like CVG, and others. Bridgestone pulled the video down after amassing over 120k views on September 14. Wario64 found an streaming version here. On September 21 (about a week prior to the promotion ending on September 30) an alternate version of the ad was discovered by alr1ght with Jerry being removed from the ad. Drago found a Youtube version of this new ad:
Originally Posted by Graphics Horse:
Originally Posted by alr1ght:
Originally Posted by gumby_trucker:
Last edited by Takao; 01-16-2013 at 07:04 PM.
Reason: Squirrel Killer taught me some things
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It's Just the
Sweet Scent of Butane (10-06-2012, 11:01 PM)
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#11
Originally Posted by jonno394:
Originally Posted by antonz:
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Member
(10-06-2012, 11:01 PM)
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#12
Originally Posted by jonno394:
Defendants: Bridgestone Americas, Inc. and Wildcat Creek, Inc. Case Number: 3:2012cv04753 Filed: September 11, 2012 Court: California Northern District Court Office: San Francisco Office County: San Mateo Presiding Judge: Laurel Beeler Nature of Suit: Intellectual Property - Trademark Cause: 15:1125 Trademark Infringement (Lanham Act) Jurisdiction: Federal Question Jury Demanded By: Plaintiff |
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Member
(10-06-2012, 11:03 PM)
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#20
Originally Posted by Wuthering_Heights:
This is the danger of making a common actor your spokesperson. Kevin Butler was a great idea, but actors are actors, they find jobs where they're offered. It's not even like he went straight to nintendo, he went to a completely unrelated company who happened to have a promotion WITH nintendo. It's a shame though, the Kevin Butler stuff they did was by far their best ad campaign to date. They should have rode that a lot harder than they did.
Originally Posted by Wario64:
Strap in kids, this one is going to be interesting. |
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Member
(10-06-2012, 11:03 PM)
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#21
Originally Posted by Leezard:
Originally Posted by Wario64:
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Member
(10-06-2012, 11:03 PM)
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#23
Those court documents don't really make it exactly clear what Sony's basis is for the suit. I assumed that they must have had some contract that barred Lambert from advertising another videogame product, but that doesn't seem to be the case. So I think their claim is a bit silly.
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Member
(10-06-2012, 11:03 PM)
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#24
they must have a valid case, because it would be idiotic to even do that in the first place.
I remember someone in the old thread said that he is surprised that Sony didn't have something in Lambert's contract that he couldn't do commercials advertising a competitor. Maybe they did. |
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To hell with Bono,
here's a worthy cause. (10-06-2012, 11:04 PM)
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#27
this will only make the ad go viral and put more importance on it smh
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Member
(10-06-2012, 11:08 PM)
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#38
What? How is Sony able to sue him for being in other commercials? They don't own him and he needs to support his family. What the fuck? Was this some stupid small detail in an old contract or something? What're the chances Sony actually wins?
Oh, and popcorn_eating.gif |
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To hell with Bono,
here's a worthy cause. (10-06-2012, 11:09 PM)
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#49
this would not be so strange if this guy ended up doing Wii U ads with Reggie but a Tire ad using Mario Kart is kinda petty
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