My problem is not that this game looks ugly, but that it looks like what I've played twice already before and looks bad enough to take me out of the experience. Its ugliness is distracting and cripples whatever art direction is left.
A game does not have to look like AC:Unity or Ryse or ______ to pass commercial muster (the belief otherwise has popped up here as a common lie), I just feel this is rather far in the other direction. I could forgive considerably more if there were major gameplay changes. Unfortunately this is a good example of Bethesda's design rut since Oblivion, and it's become the elephant in the room. Alternatively if this had superb visuals, it still wouldn't be on my buy list.
It's been almost ten years since ES IV. Time to branch out.