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[Lord Frieza]

Ok. Didn't Google a thing. Literally an ongoing GotG2 thread right now in OT. Perhaps Google before trying to correct folks?

Considering everyone else is obviously talking about NA, I think I'll be okay. You do you, babe.

 

[DeathyBoy]

The WW box office threads are going to be fucking glorious. Either it'll be a bunch of dudes eating crow, or a bunch of people trying to provide 'box office analysis.' Either way, I'm pumped.

 

[marrec]

BvS and SS were both huge movies, BvS was disappointing in the grand scheme of things, but was still massive movie, and SS was a massive and unexpected success even with a China release.

Do you think these people really care about the quality of big films they put their marketing with lol?

Ya, if anything the success of SS shows that actual quality of the film doesn't much matter in regards to advertising and success and brand elevation.

 

[brandonh83]

To preface, I don't really give a shit about any of these movies, but where I follow movies in general, I typically know when stuff's coming out. I knew it was out this summer, but where they've also been releasing trailers and posters and stuff for Justice League, you could honestly interchange them as it FEELS like Justice League is a summer 2017 film but it's this winter sometime I think?

And with Batman V Superman, they announced it 3 years ahead of time (not unusual!) but it felt like they marketed it very frequently from the announcement itself to release. That movie felt like it was coming out every summer/winter between its 2013 reveal and 2016 release. I also think that's part of the backlash, I didn't think it was a terrible movie-- certainly not good, but I think by that point people had been exposed to it for so long and when it ultimately came out it didn't meet expectations.

 

[jwk94]

Even if I didn't disagree (and I do) there's still a lot of opportunities to tell us about Wonder Woman, which, as other posters in the thread have pointed out, there's an awareness of, but not a real connection to.

How do you build a connection to a character who hasn't really been in the spotlight like Supes and Bats through TV spots though? Just looking at the current spots we have, I think there's enough there that gives us an idea of who Diana is without spoiling the movie.

 

[Principate]

Ya, if anything the success of SS shows that actual quality of the film doesn't much matter in regards to advertising and success and brand elevation.

No shit Sherlock this isn't exactly new news.

 

[Ashhong]

After BvS & SS, maybe sponsorship partners don't want anything to do with these movies?
Better bet to partner with WBs other franchise​s like Harry Potter and Lego.

This post sums up how out of touch posters on GAF are with how companies are actually ran.

 

[jon bones]

37% RT inbound and they know it

 

[Fuchsdh]

(My personal worry: They know exactly what they have, and what they have is a Wonder Woman movie where Captain Kirk is the primary hero, and you can't really sell that and not drive the anticipation for your movie into the dirt).

Or, Wonder Woman is the main character and it's still a bad movie, and they're not going to blow an additional $100 million marketing something they know is going to bomb.

 

[Oersted]

Man, I was good at ignoring it then.

With more than 100 global promotional partners and $160 million in collective promotional support, the newest Superman installment, "Man of Steel," is shaping up to be the most Madison Avenue-friendly film of the summer, and the most heavily promoted Warner Bros. film this year.

The blockbuster opens June 14 and counts among its promotional partners Warby Parker, which is offering Clark Kent-inspired glasses; Gillette, which produced a video series on how Superman shaves; Walmart, which is offering patrons an exclusive screening June 13; and Hershey's Twizzler, with a promotion on Facebook that lets users create and star in a Superman-themed video. Also participating are Chrysler, Sears Roebuck & Co., Army National Guard, Kellogg Co. and Nokia -- the film's biggest global partner -- along with Hardee's and Carl's Jr. Warner Bros. declined to comment on the tie-ins.

"By all accounts this is going to be a huge movie," said Brad Haley, CMO at CKE Restaurants, owner of Hardee's and Carl's Jr. The burger chains are running a TV spot created by 72andSunny for its Super Bacon Cheeseburger, featuring Henry Cavill, who plays Clark Kent and Superman in "Man of Steel." The commercial is directed by Zack Snyder, the film's director. The movie and the fast feeders target young men.

Fast-food chains are "always a place where blockbuster movies go, because they have promotional ability to reach a broader audience," said Brent Poer, president of Starcom MediaVest Group's branded-content unit LiquidThread.

With a massive international release, "Man of Steel" has also lured global partners. Nokia, which last year launched a Batman-themed phone for "The Dark Knight Rises," is reportedly unveiling a limited-edition Lumia 925 phone in China to coincide with the release. It also rolled out a "Man of Steel" app for the Lumia with Windows phone that includes character information, trailers and an augmented-reality function. Nokia did not respond to a request for comment. Chrysler U.K. has created two Superman cars -- the S-Series for its Ypsilon and Delta -- to give away in a sweepstakes. On its Facebook page, the carmaker is running an "Imported From Metropolis" promo with products and merchandise as consumer prizes.

Sears, meanwhile, is woven into the storyline -- a store makes a cameo. Off-screen tie-ins with its Shop Your Way rewards program include shopping perks and first-look footage. Army National Guard's "Soldier of Steel" promotion includes a dedicated website with games, TV spots and behind-the-scenes video. Kellogg is using in-package promotions and contests for its Keebler snack brands, among others.

With 100 partners, "Man of Steel" appears to have topped Universal Studios' animated film "The Lorax," released in March 2012. It had a reported 70 promotional partners.

Exceptional good.

Makes me worried about your social life.

 

[norm9]

People are going to see it regardless. They're probably spending their money on toys and shirts.

 

[brandonh83]

No shit Sherlock this isn't exactly new news.

lol I'm not sure what it was about his post that deserved such a tone!

 

[Gordon Shumway]

Considering everyone else is obviously talking about NA, I think I'll be okay. You do you, babe.

K, love..😕

 

[Lord Frieza]

No shit Sherlock this isn't exactly new news.

The hell is with the hostility here? It's obvious in context to the response I gave to that other guy. No need to be an ass about that.

My personal take (

Spoiler

based on absolutely nothing

): they know exactly what they have and it's a middle of the road (think Thor and Cap 1) superhero film. It will probably get a better critical reception than BvS and Suicide Squad but it also cost way less and doesn't have the potential to garner the same kind of hype from mainstream audiences, especially overseas. The budget was also kept in check for once so they don't need it to perform crazy numbers to break even, hence why no marketing overload. WW is not the kind of hot property that is going to blow up like Batman or Harley Quinn and WB probably knows that. They're laying the groundwork for a solid box-office performer (I'd say anywhere between 350 and 600 million dollars worldwide depending on word-of-mouth) and don't see the need to treat it as the potential billion dollar superhero tentpole that it was never going to be.

I don't know if that makes any sense, but that's my take on it.

I can actually see this, but I feel like if this is the case, a delay of like a month would've been good. It's coming into a crowded month, pushing it back just a bit would give more breathing space.

 

[SpideySenses]

If the film is good, best case scenario for marketing is to let the positive reviews drop, then go on a marketing blitz without the baggage of the previous movies.

 

[Bruce Springsteen]

Most if the press I've seen for this is Gal Godat on the cover of fashion magazines

 

[Tatsumaki Senpuukyaku!]

37% RT inbound and they know it

Well they also obviously thought they had great movies on deck with Batman V Superman

 

[Ashhong]

lol I'm not sure what it was about his post that deserved such a tone!

This is GAF! Everything is serious business

 

[CloudyTuba]

Do you know what day Wonder Woman releases? Do you know what month even?

The answer to both was that I had no idea.

I'm usually pretty out of the loop regarding release dates already. Until recently I didnt know when GotG2 was coming out either, but I had at least a vague idea that it was around April/May-ish. With WW I couldn't say whether it was tomorrow or November. Not a good sign.

Still, I'm more interested in what the marketing will look like within 3 weeks of release. That's usually when the biggest push happens, right? If two weeks from now it still looks this bleak then that'll be saying something more interesting to me.

 

[marrec]

No shit Sherlock this isn't exactly new news.

I'm sorry I hurt you

 

[Bobby Roberts]

How do you build a connection to a character who hasn't really been in the spotlight like Supes and Bats through TV spots though?

Same way they did for Deadshot & Killer Croc and Rope Guy, etc...

Just looking at the current spots we have, I think there's enough there that gives us an idea of who Diana is without spoiling the movie.

Wait, are you arguing that they can't do it, or that they already have?

 

[jon bones]

Well they also obviously thought they had great movies on deck with Batman V Superman

no, i think they knew they had two proven mega huge names they had to market

 

[brandonh83]

This is GAF! Everything is serious business

No shit Sherlock.

 

[Einchy]

I honestly had no idea it was coming out so soon.

They've done a really good job marketing BvS and SS, so weird of them to drop the ball so hard with WW.

 

[jelly]

E3 and a DC film review thread. Awesome.

 

[Version 3.0]

Yep. Wonder Woman's got basic cultural awareness levels just below Superman/Batman/Spiderman/Hulk in the sense that people are aware that she exists and have a basic sense of her iconography, but very few people outside of the existing comics fandom could actually describe her backstory, name any of her villains, et cetera.

I wouldn't think - even after the recent films - that very many people could name a Hulk villain. Superman, sure (Luthor and no one else). Batman, definitely (Joker, Penguin, maybe Riddler). Spider-Man, yes (Green Goblin, maybe Venom). Hulk? People would just say "the bad Hulk", if you're lucky.

Of course, Hulk's getting the cold shoulder even more than Wonder Woman these days.

More on topic, they should play to that. Everyone knows Wonder Woman. Nobody "knows" Wonder Woman. Make them want to find out! I thought WW's brief scenes in BvS were highlights. Is that not the consensus?

They're going to have the same problem with Aquaman. Worse, even. Everyone knows Aquaman, but they all think he's boring and useless.

 

[Lord Frieza]

I wouldn't think - even after the recent films - that very many people could name a Hulk villain. Superman, sure (Luthor and no one else). Batman, definitely (Joker, Penguin, maybe Riddler). Spider-Man, yes (Green Goblin, maybe Venom). Hulk? People would just say "the bad Hulk", if you're lucky.

Of course, Hulk's getting the cold shoulder even more than Wonder Woman these days.

More on topic, they should play to that. Everyone knows Wonder Woman. Nobody "knows" Wonder Woman. Make them want to find out!

They're going to have the same problem with Aquaman. Worse, even. Everyone knows Aquaman, but they all think he's boring and useless.

I guarantee you that they couldn't.

 

[brandonh83]

E3 and a DC film review thread. Awesome.

E3 is that close?

Holy shit, E3 is that close.

 

[Bobby Roberts]

They're going to have the same problem with Aquaman. Worse, even. Everyone knows Aquaman, but they all think he's boring and useless.

They're going to sell the living fuck out of Aquaman. Watch.

There won't be an equivalent thread for his character in a year or so.

 

[Timeaisis]

I think it's that they don't know how to advertise it and they don't have a lot of faith in it competing with the other summer tentpoles.

 

[LegendofDragoonLives]

WTF WW is out in just over a month? lol

 

[Emarv]

Or, Wonder Woman is the main character and it's still a bad movie, and they're not going to blow an additional $100 million marketing something they know is going to bomb.

You throw marketing at it to ensure it doesn't bomb, though. Even if you know critically it could bomb like Suicide Squad, you toss enough marketing money at it to make sure you see some kind of okay return, again like Suicide Squad.

 

[Theorry]

Professional race car driver Danica Patrick is getting a Wonder Woman makeover of her No. 10 Ford car for the Monster Energy NASCAR Cup Series.

Code 3 Associates and One Cure will sponsor Patrick's No. 10 Ford on May 13 at Kansas Speedway, in the Open all-star preliminary race on May 20 at Charlotte Motor Speedway and Aug. 19 at Bristol Motor Speedway. The Kansas and Charlotte cars will have a Wonder Woman movie paint scheme promoting the June 2 release, USA Today reports.

 

[jmdajr]

They're going to have the same problem with Aquaman. Worse, even. Everyone knows Aquaman, but they all think he's boring and useless.

No lie. This is how I felt. So I was surprised how fucking great he looked in the JLU tariler.

 

[SeanC]

It is interesting. But call me next month because that's when you'll start seeing a bigger push. I will say this, though: there's no buzz for it that I've seen. Not like people buzzing about some other movies six months before they're even released, at least. How many set photos and hype was Guardians doing back in January/Feb? Couldn't escape it.

 

[excelsiorlef]

Feels like a self-fulfilling prophecy in the works.

Yep... Let's not advertise our female hero... what it didn't do well.... well good thing we didn't waste money marketing it, just shows how no one wants female lead super hero movies, there was nothing we cold have done better.

 

[Slayven]

I hope they do better with cyborg's marketing

 

[Pachimari]

The thing I find strange is, that it appears there's more marketing for Justice League going on right now instead of Wonder Woman which premieres on June 1.

 

[Spyder_Monkey]

For some reason I thought it was coming out in March and it turned out to be June. Also the movie's probably going to suck and Captain Marvel will be the true homecoming of super women in movies much to Slayven's frustration.

 

[shira]

If the film is good, best case scenario for marketing is to let the positive reviews drop, then go on a marketing blitz without the baggage of the previous movies.

If you don't do have a marketing campaign it means you aren't expecting it to do well.

So unless the studio thinks it's bad but audiences think it's good in droves. . .

 

[thehypocrite]

Can you show a few examples of this digital marketing?

Sorry, I can't show examples because it has never crossed my mind to collect "digital advertising" as evidence or data for internet discussion. Now, a journalist could just ask WB about their digital push for the movie and report facts instead of conjectures.

 

[Kinyou]

Yep... Let's not advertise our female hero... what it didn't do well.... well good thing we didn't waste money marketing it, just shows how no one wants female lead super hero movies, there was nothing we cold have done better.

You guys seriously think WB is intentionally wasting their money just so can say that no one wants to female super heroes? Did they have a gun to their head and were forced to make this movie?

 

[Slayven]

I see a lot of digital marketing, maybe these "journalists" that bitch and moan about adblockers should disable theirs?


🤔🤔🤔

Is digital marking the new "people don't buy Wii U's when it's hot"?

 

[Messofanego]

Or, Wonder Woman is the main character and it's still a bad movie, and they're not going to blow an additional $100 million marketing something they know is going to bomb.

lmao when did quality of a movie correlate with how you market the movie?!

Why is it projected to bomb?

 

[Hellwarden]

Don't worry guys.

These DC films are obviously carried by excellent word of mouth.

Wonder Woman will be no different.

 

[Ceres]

Don't worry, they put the trailer in front of Beauty and the Beast. Now they can blame women for having no interest in comic book movies when we no show.

 

[Bruce Springsteen]

They're obviously keeping box office expectations low so why waste millions on marketing?

 

[SpaceWolf]

I hope they do better with cyborg's marketing

I'd be amazed if that film ever gets made, personally. Along with half the other films WB have apparently got cooked up.

 

[Mindlog]

Figured it was because WB could fart on a page and still make decent bank so they've carried that formula into the marketing.

 

[LosDaddie]

I'm not surprised, not should any reader of DC.

Like their comics, DC wants to push Harley as their female/feminist icon rather than Wondy.