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[Radec]

https://vimeo.com/229199452

 

[Bronx-Man]

For some reason, I'd be scared shitless of one of those blocks falling on me.

 

[Elitist1945]

soon.gif

Spoiler

Its actually more impressive than the ad in Blade Runner

 

[Oberon]

the future is now

 

[jstripes]

That billboard is amazing, the imagery they used was meh.

 

[Kingpin Rogers]

Seems like a waste of money. Fancy signs aren't going to make me buy a coke any more than wispy paper signs would do.

 

[Xe4]

The energy required to constantly move those blocks must be insane, unless they're made of some super light material. Probably still not as much as a billboard loca location mid Times Square though.

 

[UnluckyKate]

Meh.

I feel thirsty though.

Brb, going to buy some coke.

 

[Smiles and Cries]

that is sone very impressive tech

 

[capitalCORN]

Seems like a waste of money. Fancy signs aren't going to make me buy a coke any more than wispy paper signs would do.

It will catch the eye.

 

[CountAntonius]

That's kinda crazy. Feels sci-fi.

 

[jaypah]

Seems like a waste of money. Fancy signs aren't going to make me buy a coke any more than wispy paper signs would do.

That paper sign rarely gets people online talking about Coke but with this fancy sign....well here we are.

 

[Epsilon-delta]

Nice engineering.

Impressive.

 

[ffdgh]

That's so neat. I can only imagine the potential maintenance needed though lol.

 

[CloudyTuba]

Seems like a waste of money. Fancy signs aren't going to make me buy a coke any more than wispy paper signs would do.

Missing the point. Fancy signs do not necessarily make you like the product more, they just cause you to stare at the product for longer than you normally would and maybe even talk about it.

It was enough for it to get posted on a nonrelevant video game forum where people (including yourself) are now watching video of a Coke advertisement and talking about Coke.

Mission accomplished.

 

[Khaos Kontrol]

Looks sick.

 

[janoDX]

Here's the official Coca-Cola video.

https://www.youtube.com/watch?v=geMEB8zJLiU

 

[ItIsOkBro]

it's cool but it's not impressive, if that makes sense.

 

[Malreyn]

Seems like a waste of money. Fancy signs aren't going to make me buy a coke any more than wispy paper signs would do.

The point is that it's getting people to talk about it and come to see it for a long time...like the Volkswagen "Lemon" ad, the point wasn't to promote the car (why call your car a lemon?) but to stay on people's minds

 

[Soapbox Killer]

Pepsi to display Hologram Tech at Super Bowl 52 in response

 

[Wag]

How does that work? Hydraulics behind each individual screen?

 

[bman94]

The future is here.

 

[KeyBladerXIII]

Reminds me of Doctor Strange with the buildings warping and folding.

 

[subrock]

Impressive engineering but I didn’t see anything there that couldn’t have been done with an effect within the video itself. Seems like a weird application given that most people are viewing it straight on from 100 yards away

 

[PdotMichael]

Seems like a waste of money. Fancy signs aren't going to make me buy a coke any more than wispy paper signs would do.

It's about brand awareness.

 

[Askherserenity]

Impressive engineering but I didn’t see anything there that couldn’t have been done with an effect within the video itself. Seems like a weird application given that most people are viewing it straight on from 100 yards away

I thought it was just a video tbh

 

[HomerSimpson-Man]

Wow, thats awesome

 

[mreddie]

Better late than ever?

 

[Radec]

How does that work? Hydraulics behind each individual screen?

The crossroads of the world is now home to the world’s first and largest 3D robotic sign. Coca-Cola this week unveiled a new six-story digital spectacular in Times Square featuring 1,760 independently moving LED screens, choreographed to the content on display – creating a multisensory experience for the 300,000 people who pass through the busy Manhattan intersection each day.

.

 

[Pagusas]

Cool tech, stupid use for it. They basically made it into a fancy transitional effect, the lamest possible way of using such a cool thing.

 

[Wag]

The crossroads of the world is now home to the world’s first and largest 3D robotic sign. Coca-Cola this week unveiled a new six-story digital spectacular in Times Square featuring 1,760 independently moving LED screens, choreographed to the content on display – creating a multisensory experience for the 300,000 people who pass through the busy Manhattan intersection each day.

That doesn't explain how it works.

 

[shira]

Some guy popping a huge 3D boner is coming

 

[Pedrito]

The crossroads of the world is now home to the world’s first and largest 3D robotic sign. Coca-Cola this week unveiled a new six-story digital spectacular in Times Square featuring 1,760 independently moving LED screens, choreographed to the content on display – creating a multisensory experience for the 300,000 people who pass through the busy Manhattan intersection each day.

Can you touch the billboard?
Can you lick and taste it?
Does is smell something?
Does it play music?

Still seems "unisensory" to me.

 

[rokkerkory]

I want that in my living room

 

[Stencil]

Here's the official Coca-Cola video.

https://www.youtube.com/watch?v=geMEB8zJLiU

I can't believe they used that song in that video. It's more annoying then the song in OP's vid.

 

[Regiruler]

Finally, a display that dariusburst would look good on (if you tilted it 90 degrees).

 

[iShouldGoPro]

was just in NYC for the first time and my friends and i passed by this billboard and stood in amazement for a brief moment

 

[Messofanego]

Seems like a waste of money. Fancy signs aren't going to make me buy a coke any more than wispy paper signs would do.

Waste of money? Some GAFer made a whole thread about this ad. It's now got our attention. Bet some GAFers are now thinking about drinking one. Win-win to Coke.

 

[Extra Sauce]

Impressive tech but I don't think it looks good.

 

[ArtHands]

Seems like a waste of money. Fancy signs aren't going to make me buy a coke any more than wispy paper signs would do.

But its gimmick means it will appear on various lifestyle sites and forums including this thread, which means to more exposure

 

[blamite]

Really cool. Seems like it could be taken a lot further though, if the level of depth this ad's using is the extent of what it can do.

 

[mightynine]

Here's a service video to replace one of those blocks:

https://vimeo.com/198881672

 

[Übermatik]

Here's a service video to replace one of those blocks:

https://vimeo.com/198881672

Now this is interesting.

 

[iamblades]

Seems like a waste of money. Fancy signs aren't going to make me buy a coke any more than wispy paper signs would do.

The engineering of the sign was probably like 10% of the cost of putting that advertisement up. If you are paying for the most expensive advertising real estate on the planet, it makes sense to throw in a few more percentage points to make your ad stand out from the rest.

 

[PlayALLtheGames]

Can you touch the billboard?
Can you lick and taste it?
Does is smell something?
Does it play music?

Still seems "unisensory" to me.

My idea: at the end it just starts spraying Coke everywhere all over people below and you can open wide and get some of that goodness.

Hire me Coke.

 

[Robot Pants]

Worked for The Lumber King.

 

[Stevey]

Here's a service video to replace one of those blocks:

https://vimeo.com/198881672

Uhh, I've never torqued a nut like that in my life. (@ 1:05)
Turning it 90 degrees after the wrench has clicked?
You're over tightening it or the wrench is set wrong

 

[Mechanized]

That is some cool ass shit.

 

[gun_haver]

I dunno, I'm not that impressed. For most of it I thought it was just a normal sign with a block pattern generating on it, then I noticed the sides were warping and I went 'oh i guess it's made up of a lot of little signs that move together'.

I mean I've got monitors that are synced up next to each other. Congrats to coca cola for extending that idea to be very big indeed.

Also I was thinking this is a lot of pomp to signify absolutely nothing.

 

[Poodlestrike]

How does that work? Hydraulics behind each individual screen?

Nah, not for that kind of precision. Not to mention the absolute plumbing nightmare. These'll be servo controlled.

edit: huh, from that replacement video it looks like they might be motor/screw controlled.