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Wkd BO 0811-1317 - Annabelle conjures up #1, Dark Tower Falls

Random Human

They were trying to grab your prize. They work for the mercenary. The masked man.
The Hitman's Bodyguard didn't pop out at me aside from the trailer using that Whitney Houston song.

Apparently this is a pretty good script, although it sure didn't seem that way from the trailer I saw.
 

kswiston

Member
Friday Studio Estimates

1) The Hitman's Bodyguard - $8.0M
2) Annabelle Creation - $5.0M (-67%) - $54M total
3) Logan Lucky - $2.8M
4) Dunkirk - $2.0M (-35%) - $161M total
5) The Nut Job 2 - $1.7M (-45%) - $14M total
6) The Emoji Movie - $1.3M (-31%) - $69M total
7) Spider-Man Homecoming - $1.3M (-27%) - $311M total
8) Girls Trip - $1.2M (-41%) - $101M total
9) The Dark Tower - $1.1M (-53%) - $39M total
10) Wind River - $995k - $2M total

Spider-Man Homecoming should pass Suicide Squad launch aligned this weekend. With Labor Day in 2 weeks, and nothing much coming out, I think that it will have little trouble staying ahead now.
 
yeah, Logan Lucky isn't gonna break $10 this weekend, is it.

Hope that word of mouth helps it out. Otherwise it's destined for Out of Sight/The Limey level success - post-release everyone loves it, but nobody got to see it in theaters, either.
 

Lima

Member
yeah, Logan Lucky isn't gonna break $10 this weekend, is it.

Hope that word of mouth helps it out. Otherwise it's destined for Out of Sight/The Limey level success - post-release everyone loves it, but nobody got to see it in theaters, either.

We need the rednecks to go see it. I hear it's advertised like crazy during NASCAR races.
 

kswiston

Member
Wolf Warrior 2 is at $755M in China through today. It is now over Avatar's initial domestic run, and will pass Avatar's domestic total (including the special edition) tomorrow.

Valerian is looking to open to at least $25M in China next week. Maybe more.

Baby Driver's presales are also surprisingly strong in China given its genre. China could push the film over $200M worldwide.
 

Lima

Member
Wolf Warrior 2 is at $755M in China through today. It is now over Avatar's initial domestic run, and will pass Avatar's domestic total (including the special edition) tomorrow.

Whew lad.

What's the final estimate looking like? Star Wars domestic is safe right?
 
Friday Studio Estimates

1) The Hitman's Bodyguard - $8.0M
2) Annabelle Creation - $5.0M (-67%) - $54M total
3) Logan Lucky - $2.8M
4) Dunkirk - $2.0M (-35%) - $161M total
5) The Nut Job 2 - $1.7M (-45%) - $14M total
6) The Emoji Movie - $1.3M (-31%) - $69M total
7) Spider-Man Homecoming - $1.3M (-27%) - $311M total
8) Girls Trip - $1.2M (-41%) - $101M total
9) The Dark Tower - $1.1M (-53%) - $39M total
10) Wind River - $995k - $2M total

Spider-Man Homecoming should pass Suicide Squad launch aligned this weekend. With Labor Day in 2 weeks, and nothing much coming out, I think that it will have little trouble staying ahead now.
So Spider-Man should easily pass $320 million. Annabella Creation also seems to be holding pretty strong this week. It has a shot at $100 million after all.

I don't think Dunkirk can hit $200 million now.
 

berzeli

Banned
Baby Driver's presales are also surprisingly strong in China given its genre. China could push the film over $200M worldwide.
I am curious as to how well Baby Driver would do over there, was not even remotely expecting a push to upwards of $200 million.
Then again, how could it not:
LeGueD8.png



Also I just noticed that it's Wright's biggest ROW earner too (and by over $10 million), a very strong run in China might make it earn more than the rest of his films combined for ROW too (would need to make ~$110 million for that to happen).
 

kswiston

Member
So Spider-Man should easily pass $320 million. Annabella Creation also seems to be holding pretty strong this week. It has a shot at $100 million after all.

I don't think Dunkirk can hit $200 million now.

Dunkirk will be about $7M ahead of Interstellar after 5 weekends, gaining another $1M lead since last Sunday.

Dunkirk should continue to improve its lead in the next 2 weeks, but Interstellar entered the holiday period after that, and will probably have stronger (very) late legs.

I'm thinking $190-195M for Dunkirk. $200M isn't impossible, but it is looking less likely.
 
Dunkirk will be about $7M ahead of Interstellar after 5 weekends, gaining another $1M lead since last Sunday.

Dunkirk should continue to improve its lead in the next 2 weeks, but Interstellar entered the holiday period after that, and will probably have stronger (very) late legs.

I'm thinking $190-195M for Dunkirk. $200M isn't impossible, but it is looking less likely.
Yeh, $190 million is definitely within reach. Looking at the current WW gross, I think it can easily reach $430 to $450 million without China/Japan although I am not sure how far these two will push it. But $500 million should be within reach unless it completely flops in the rest of the International markets.
 

kswiston

Member
Any ideas on when we are getting a full trailer for The Last Jedi?

The film is out in 4 months. It seems like they should start rolling out the marketing campaign soonish.
 
If I'm Disney and I'm cool with the cross-marketing, I attach it to the season premiere of something on ABC. Agents of SHIELD makes the most sense with the demo overlap, but I don't know, maybe they just pick a day mid-September and premiere it on Jimmy Kimmel.
 
If I'm Disney and I'm cool with the cross-marketing, I attach it to the season premiere of something on ABC. Agents of SHIELD makes the most sense with the demo overlap, but I don't know, maybe they just pick a day mid-September and premiere it on Jimmy Kimmel.
Inhumans?
 
Force Friday will carry a news cycle by itself without a trailer.

There'll probably be an instagram thingy

October is likely the first (and last) full theatrical trailer, probably tied in with an ABC show (either highly rated primetime drama or sporting event) that they'll hype days earlier on Good Morning America. And using their previous premieres as an example: They're not expecting the trailer itself to be the draw - they premiere the trailer on TV with properties that don't necessarily overlap (Football, Shondaland)

That's if they're loosely running the TFA schedule.
The Rogue One schedule was different - no Force Friday in September, so an extra trailer dropped in that place.
 

kswiston

Member
Did The Force Awakens only have the teaser and a single full trailer? I am so used to the teaser + 2-3 full trailers pattern that I assumed there was more.
 

El Topo

Member
Did The Force Awakens only have the teaser and a single full trailer? I am so used to the teaser + 2-3 full trailers pattern that I assumed there was more.

Initial reveal teaser end of November a year before release, second teaser in April 2015, first/final English trailer in October. There were two international trailers which (iirc) dropped a bit after the English trailer.

Edit:
As Bobby mentioned, there was also a brief Instagram clip for TFA.
 
Force Friday will carry a news cycle by itself without a trailer.

There'll probably be an instagram thingy

October is likely the first (and last) full theatrical trailer, probably tied in with an ABC show (either highly rated primetime drama or sporting event) that they'll hype days earlier on Good Morning America. And using their previous premieres as an example: They're not expecting the trailer itself to be the draw - they premiere the trailer on TV with properties that don't necessarily overlap (Football, Shondaland)

That's if they're loosely running the TFA schedule.
The Rogue One schedule was different - no Force Friday in September, so an extra trailer dropped in that place.

Yeah, they did MNF last time and that worked really well.

I would bet on a repeat.
 

kswiston

Member
Initial reveal teaser end of November a year before release, second teaser in April 2015, first/final English trailer in October. There were two international trailers which (iirc) dropped a bit after the English trailer.

Ah. I might be remembering the two teasers. The second one ended with the Han Solo "We're home" bit right?
 
TFA's November 14 teaser was a JJ thing. He specifically asked for that & got it.

There was that instagram thing with Finn firing up the lightsabers that was kind of a placeholder.

There were a couple 1-minute TV spots AFTER the trailer dropped, I think? Both international and domestic. But there was really only the one theatrical teaser (Star Wars Celebration premiere) and the one theatrical trailer (Monday Night Football premiere).

Rogue One I don't remember off the top if it was one teaser and two trailers or two teasers and one trailer - but I think they also did the minute-long TV spots thing too.

Lucasfilm/Disney are pretty good at turning their marketing into legitimate news, or getting legitimate news to give them free marketing, so they don't typically have to blitz as hard as other studios do.

The gameplans seem to be roughly similar, the only difference being that Rogue One didn't have a Force Friday rollout so they just dropped a trailer in that place, and TFA had a pre-teaser teaser because the director just wanted to give the fans something.
 
It will be like Game of Thrones, where Gaffers will spam GIFs in unrelated threads. However, I guess that is still less than he would see in a couple of 2-3 minute trailers.

If it's anything like TFA was (and it won't be, but it'll be close) news channels and normally COMPLETELY unrelated sites will just run the fucker.

Like, you'll be visiting CNN for whatever reason and the autoplay window in the lower right will just start running the goddamn thing.

If she's a Kenobi you know Bobby won't be able to contain his hype for long.

I'm not even gonna acknowledge it if I'm right (I will if I'm wrong though!) Partially because I won't have to, and partially because it's not really going to matter in the story proper.
 
Ignoring the main queries about Star Wars 8, what's amazing to me is how many fans already know the names and histories of new characters and creatures.

With Star Wars 7 everyone went in with lofty expectations for Phasma and Poe and Christopher Plummer. Following the discussion after the fact, it's like, oh was that supposed to be somebody? I watch the trailers but there's a level of fan that engages with every scrap of information put out there.
 
Ignoring the main queries about Star Wars 8, what's amazing to me is how many fans already know the names and histories of new characters and creatures.

With Star Wars 7 everyone went in with lofty expectations for Phasma and Poe and Christopher Plummer. Following the discussion after the fact, it's like, oh was that supposed to be somebody? I watch the trailers but there's a level of fan that engages with every scrap of information put out there.
I'm still mad von Sydow had such a small role.
Died in both TFA and GoT that year :(
 

kswiston

Member
Ignoring the main queries about Star Wars 8, what's amazing to me is how many fans already know the names and histories of new characters and creatures.

With Star Wars 7 everyone went in with lofty expectations for Phasma and Poe and Christopher Plummer. Following the discussion after the fact, it's like, oh was that supposed to be somebody? I watch the trailers but there's a level of fan that engages with every scrap of information put out there.

People did the same with the Phantom Menace stuff 20 years ago. I don't really remember the ad campaigns for Attack of the Clones or Revenge of the Sith. I was in university and concerned with other things at the time.
 
If it's anything like TFA was (and it won't be, but it'll be close) news channels and normally COMPLETELY unrelated sites will just run the fucker.

Like, you'll be visiting CNN for whatever reason and the autoplay window in the lower right will just start running the goddamn thing.

I don't visit sites that would do that and the ones I would like ESPN and YT, I will avoid like the plague for the first week like I did with the teaser. I may see an image or whatever but like KSwizz said, it isn't the same as me sitting through an entire trailer.

I think I will be fine. :)
 

Toa TAK

Banned
I'm not even gonna acknowledge it if I'm right (I will if I'm wrong though!) Partially because I won't have to, and partially because it's not really going to matter in the story proper.
What!

You don't want to take in the sweet smell of smug satisfaction?

You're a better man than I am.
 
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