I dont agree. Xbox problem is marketing. They need more advertising, events, a better social platform strategy, a more comprehensive presence on traditional media, hiring of high profile figures to help position brand on target markets, etc.
Games and hardware? Minor issues.
WOW, just wow.
XBox has been marketing like crazy, couple years ago they had "The best lineup in game history or whatever with Rise of the tombraider, Rare-Replay, Gears Ultimate edition, Halo 5.
Their issue this gen has always been software, and even when they have something like SUnset overdrive it get's overshadowed by the giant PR campaign for Titanfall that year.
Their issue has always been software, hence why SOny caught up with them last generation after having a disastrous launch. Playstation kept putting out interesting quality software while MS was putting out sequels of more forza, halo, gears, and relying on DLC exclusivity.
It's what lined up along with Xbox's E3 2013 blunder, a path to success for when those interesting software titles finally arrived for Playstaiton during this gen. Along with making smart marketing deals in the early stages of Playstation.
Japanese games are selling again, and I would say has at least made console gaming in Japan not look as grim as it was prior.(mainly a mobile,handheld world over there)
All of Sony's new First, third party exclusives have done very well minus a few duds like The Order, Gravity Rush 2(nich)Drive club,(even though it ended up selling well, it still didn't grow like SONY wanted it too). But even games like Until dawn, Ratchet and clank sold very well.
Bloodborne sold very well for the type of game it is, Ni-oh has sold well, Nier has sold well, Horizon has been a super successful new IP, Uncharted 4 has been the best selling uncharted game especially in moving hardware.
On top of smaller games that have done very well like Horsmarque releases, among thing's like remasters and remakes.
MS should be re-making or remastering all their older franchises to re-invigorate the brand.
MS has a brand problem which I would agree stems a little from a marketing perspective. BUT it's cause is the division itself has lost it's identity.
ANd that lies the bigger problem. Their identity is gone and now they are the box that plays everything you can get on other consoles and pc.
And when I say PC I mean that shitty windows store that no one want to bother with and sales reflect that.
I hope the secret projects Phil has going in the new studios they created this gen turn out great because they need those to help distance themselves from what they have now.