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Eurogamer: "Microsoft's final sales pitch for Xbox One X falls flat"

Sakura

Member
People still don't seem to understand that the One X is not for someone who isn't already completely invested in Xbox.

It's literally for their diehard fans that are willing to simply give them more money.

Casuals will pick up the S or a PS4 or Switch.

Microsoft have already lost the generation. They know it. We know it. All they're trying to do now is get the most money they can from their hardcore fanbase.

Are they actually going to be making a significant amount of money on each unit sold? If someone is already invested in Xbox, then they are already paying for live, buying games and accessories etc regardless of whether they upgrade to the Xbox One X.
I didn't think they would have very high profit margins on the One X, but to be fair I haven't been following it that closely.
 
Again though, how large of an audience is that for MS to bank on? How many people that care enough about the difference between 4K streaming and 4K blu ray? And how many of those people don't already have 4K media players of some kind? It's a niche of a niche. That's not to diminish that for some people, it's a major selling point, but in terms of the mass market, how much do you honestly think MS can bank on that? Physical movie sales have been cratering since the highs of DVD. That's not a coincidence. It's a trend.

Zero since the cheaper One S already has a UHD 4K player.
 

Toki767

Member
Are they actually going to be making a significant amount of money on each unit sold? If someone is already invested in Xbox, then they are already paying for live, buying games and accessories etc regardless of whether they upgrade to the Xbox One X.
I didn't think they would have very high profit margins on the One X, but to be fair I haven't been following it that closely.

Based on the internals, they probably could have priced this thing at $400 and at worst broken even.

They are absolutely making a profit on these things.
 

TalonJH

Member
I'm buying one but like the Pro I bought, I'm not exactly excited for it. I just enjoy new tech and when I sell my S like I did my original PS4 for my pro, the price won't be that bad. I'll probably still play most of my multi-plats on PS Pro but some games that I think really take advantage of the hardware will be bought on the X.
 

Syrus

Banned
Are they actually going to be making a significant amount of money on each unit sold? If someone is already invested in Xbox, then they are already paying for live, buying games and accessories etc regardless of whether they upgrade to the Xbox One X.
I didn't think they would have very high profit margins on the One X, but to be fair I haven't been following it that closely.


Well Ill be buying wolfenstein 2 as Origins solely to play in 4k. Otherwise id wait for a sale.
 

cireza

Member
If Xbox has no exclusive, but still managed to sell 20 or 30 million, then I guess that exclusives are not the sole reason for which people buy consoles.
 

FacelessSamurai

..but cry so much I wish I had some
I feel like there's always this undercurrent of "will this be *the* thing to put XYZ back on top???" whenever it comes to new product announcements, and I tend to think everything will inevitably be disappointing measuring up to that standard.

I think MS permanently "lost" (by the standards of the traditional console war) back in 2013, and nothing they do is gonna suddenly turn the tables. But outside of that, there are rather obvious reasons for this product.

Do you already like the Xbox One, and want a more powerful version that runs existing and future Xbox One games better (which, even if not exclusive, is still a library of literally over a thousand games)? Then this is for you.

Are you interested Xbox One first party games, and also the best versions of those, but don't care about buying/building/upgrading a PC? This is for you

Do you want something to take advantage of your shiny new 4K TV for both games and multimedia features? Then this is for you.

Are you a former 360 owner who just so happens to have not bought into the new generation yet, and want the most "complete" system when it comes to power/features/game support/etc? Then this is for you.

Otherwise, you can buy a cheaper Xbox One S, or obviously other systems if they appeal to you more.

"Well, MS is not gonna turn things around by catering to that limited market with this product". Well, duh? They lost that battle 4 years ago, and there isn't some "megaton" that is suddenly going to cause everyone to ignore the PS4 and return MS to some grand former glory, lol.

It kind of reminds me of how with every Nintendo launch, some people are hoping and wishing that *this* will finally be the Nintendo system that returns them to the dominant 3rd party support of the SNES days, when the market (and Nintendo themselves) has moved far beyond that. Doesn't mean you can't have successes in other areas, but the Xbox One is not gonna become 2006-2009 Xbox 360 all of a sudden.

I agree with this. As much as I love MS and will be buying Xbox until MS gets out of the game business, they lost this gen at launch with a higher price tag and less power than the competition. I'd say for the first 2 years of the console gen, people bought the PS4 because it was cheaper/had more power instead of exclusives, and then it's the snowball effect where word of mouth/friends make other people buy into the same ecosystem.

I think people fail to see that, bit the gen was won at launch for Sony. Exclusives now are nice, but in no way were factored early on when it mattered the most.

I also doubt the Switch will stay selling this good for long, and I highly feel like it'll slow down soon enough. I know of no one in my gaming circle that is interested in one , especially since everyone considers it overpriced for what it is. I only know of one person that bought it. And they are people who love Nintendo and most of them own 3DSs.
 

Mooreberg

Member
It will be interesting to see how this sells through the end of the year. The price and software combo makes it for people who want better looking multiplatform games but do not have a PC. And if it was never intended to drastically reverse their fortunes, what is going to suddenly make One S start selling better?
 

c0de

Member
I may not be the target audience because I didn't "double-dip" and buy PS4 Pro but I see absolutely no reason why I should be interested in the X. My Full HD tv still works fine, I only care about Forza and Gears singleplayer and since PlayAnywhere was announced I can have everything on my PC as well. I don't see myself buying any new Microsoft consoles in the future even if the X's price drops.

For 1080p users, Microsoft has at least the better option between the X and the pro, especially for existing games.
 
i can see why phil didn't want to dilute his messiah status by being a part of this shitshow press conference

we know they can do better their e3 show was a'ight
 
Eh, I disagree. Sure once you own a console the majority of games you are purchasing may be multiplatform, but when you are deciding which console to purchase, I think one console having more games you want to play that the other console doesn't have is really important.
Especially at this point in the generation, the majority of gamers have already chosen a console. There are not a ton of people out there who do not own a PS4 or an Xbox One yet, who are going to jump in because the Xbox One X is coming out. In order for Microsoft to increase sales significantly, they need a lot of people who already own a PS4, to go out and buy an Xbox One.
However, PS4 owners aren't going to go out to pick up an Xbox One at this point, in order to play Minecraft, Overwatch, FIFA, etc when they can already play those on the PS4. This is why I believe exclusives are important.

There are still a fair amount of people who will be jumping into this generation for the first time, but the thing about them is these people picking up consoles this late are the most price sensitive consumers.

For the majority of people, a $500 is a nonstarter. They'll be looking at the Slim, the S, or the Switch. So with ththe Slim and S, it will be whatever's cheaper and maybe where their friends are (if applicable), which will probably be the Slim. The Switch will still have it's newness factor, especially with it being its first holiday season, and isn't terribly pricey. The X is the one in the awkward position because even though it's new, it's also really expensive. But again, the X is mostly for Xbox diehards and the niche crowd that wants power but not a PC, so I assume MS already knows this.

People need to remember that even the Pro is only ~20% of PS4 sales. The One X will probably be a similar case.
 

Otnopolit

Member
Are they actually going to be making a significant amount of money on each unit sold? If someone is already invested in Xbox, then they are already paying for live, buying games and accessories etc regardless of whether they upgrade to the Xbox One X.
I didn't think they would have very high profit margins on the One X, but to be fair I haven't been following it that closely.

That's my confusion with the X: how much can they actually make off this? With Pro, the install base was much larger and the Sony ecosystem moving faster. I just don't see how Microsoft is going to make any money off this. The box isn't even future proof. It's hampered by their plan to have no X exclusives. That probably just kept a whole other chunk of the market looking for the next big thing that won't buy this because what they did accomplish is being held back by their Xbone. Where they do gain anything in the long run? They seem like a ship without a rudder.
 

Papacheeks

Banned
I dont agree. Xbox problem is marketing. They need more advertising, events, a better social platform strategy, a more comprehensive presence on traditional media, hiring of high profile figures to help position brand on target markets, etc.
Games and hardware? Minor issues.

WOW, just wow.

XBox has been marketing like crazy, couple years ago they had "The best lineup in game history or whatever with Rise of the tombraider, Rare-Replay, Gears Ultimate edition, Halo 5.

Their issue this gen has always been software, and even when they have something like SUnset overdrive it get's overshadowed by the giant PR campaign for Titanfall that year.
Their issue has always been software, hence why SOny caught up with them last generation after having a disastrous launch. Playstation kept putting out interesting quality software while MS was putting out sequels of more forza, halo, gears, and relying on DLC exclusivity.
It's what lined up along with Xbox's E3 2013 blunder, a path to success for when those interesting software titles finally arrived for Playstaiton during this gen. Along with making smart marketing deals in the early stages of Playstation.

Japanese games are selling again, and I would say has at least made console gaming in Japan not look as grim as it was prior.(mainly a mobile,handheld world over there)

All of Sony's new First, third party exclusives have done very well minus a few duds like The Order, Gravity Rush 2(nich)Drive club,(even though it ended up selling well, it still didn't grow like SONY wanted it too). But even games like Until dawn, Ratchet and clank sold very well.
Bloodborne sold very well for the type of game it is, Ni-oh has sold well, Nier has sold well, Horizon has been a super successful new IP, Uncharted 4 has been the best selling uncharted game especially in moving hardware.
On top of smaller games that have done very well like Horsmarque releases, among thing's like remasters and remakes.
MS should be re-making or remastering all their older franchises to re-invigorate the brand.

MS has a brand problem which I would agree stems a little from a marketing perspective. BUT it's cause is the division itself has lost it's identity.
ANd that lies the bigger problem. Their identity is gone and now they are the box that plays everything you can get on other consoles and pc.
And when I say PC I mean that shitty windows store that no one want to bother with and sales reflect that.

I hope the secret projects Phil has going in the new studios they created this gen turn out great because they need those to help distance themselves from what they have now.
 

rSpooky

Member
At least the raised the bar for the true next gen. :)

I preordered .but not sure I stick with it. There is time to decide.
 
I agree. While a single exclusive here or there perhaps makes no difference, having a consistently larger range of software compared to the competing platform must surely have an impact.

Right now feels like a turning point - a banner year for PS4 exclusives (first and third party) combined with a visible lack of the same on Xbox has the potential to really tip mindshare in favour of PS4 (even more than being a clear market leader, or network effect from increased number of users).

Unfortunately when discussing exclusives the discussion often ends up focusing on specific title and their value to sway opinion, which i don't think is that relevant

Correct .
Exclusives help people choose there platform .
Just like many other factors .
 

Drewfonse

Member
As a diehard PS and Xbox fan, I'm a little saddened that this will be the first of their consoles that I will pass on, at least at launch.

The exclusives aren't there, and I own a Pro. I'm excited for a number of games this year, but none of them will likely look that much better on the X than the Pro. Maybe not even noticeably so.

And those Sony exclusives...
 

pswii60

Member
I've pre-ordered one. I own a PS4 Pro but don't own a Xbox One.

But I may well cancel between now and launch. It depends just how large the improvement is over PS4 Pro on multiplatform games. If it's barely noticeable stuff (ie 2160p instead of 2160pr) then it's really not worth it for me without any compelling (genuinely) exclusive content. But if we're talking significantly improved frame-rates, geometry, textures etc (ie PC ultra-mode settings) then maybe.

It's frustrating, because this seems like a genuinely beautiful piece of hardware. It's powerful, yet small and quiet. But Microsoft needs to convince me that they're still taking Xbox seriously by showing some real investment in compelling content. Right now, I still feel like all they're doing is keeping their toe dipped in the water. If they were really treating Xbox One X as a comeback, they'd be more aggressive with the price, and they've be more aggressive with exclusive content announcements.

I miss the Xbox of yesteryear, when they were so aggressive against Sony that it kept the console wars exciting.
 

Lo-Volt

Member
If I didn’t know any better, I’d think Microsoft is edging away from the traditional hardware console model and is thinking of the Xbox brand as a service once this cycle is over.

And I’m not trying to be smarmy; a box is counter to the Nadella Doctrine of services that are hardware agnostic (Office subscriptions, OneDrive, et al). And on its own merits, the boxes aren’t working as well as they should after almost two decades of efforts; every box does strongly in North America but loses the plot globally because the company doesn’t have the inroad, the software is culturally off, or the boxes break.

In that context, Microsoft’s reluctance to really shepherd a new lineup of software (Sunset Overdrive was a good example; one and done, no chancer, thanks for playing, we won’t cultivate a deeper relationship with Insomniac) or do something to better differentiate the device makes sense. This almost reads like exhaustion; after all, the original Xbox One vision revolved around games as a subscription and mass media integration before it was revealed to be nastily anti-consumer in practice. After that, Plan B for this console was...?

It’s well and good to show fan favorites like Ori and Cuphead, but that honestly isn’t a substitute for a new generation of niche plays and flagship software that Sony has been doing throughout. It’s a very different interpretation of what managing a console platform really is; Sony was intent on answering the “what do you play when you’re done with Madden or COD” and Microsoft wasn’t this time. This is a commodity market in a way; the boxes are at similar price points with similar delivery systems and similar components within. Differentiation really helps in this environment and I’m struggling to see how Microsoft is really doing that.
 
Well, I kinda agree Microsoft has to show more, but at the same time Eurogamer and places like them need things to report or write about, so at the same time what they're saying here is a bit forced.

In reality, while it would have been nice as well as preferred, Microsoft never truly needed their new games to be coming right away at the launch of the system, nor did they necessarily have to show off some or all of what they had in the pipeline further down the line now either. For now, all it needs to be is the best place on consoles to play a crap ton of major as well as existing releases, many of which usually turn out to be multi-platform games.

I also see we're back to downplaying the importance multi-platform games now, like they aren't consistently the best selling games out there. Quantum Break, Rise of the Tomb Raider, Halo 5, Gears 4, and a number of other major releases, in excess of a 100 so far, getting upgraded, some pretty significant improvements might I add, is more than enough to justify the system. Now does Microsoft need to showcase more games? Absolute, and I expect they will. They have time to do so. It's not like if Microsoft just greenlighted projects we were going to have any chance in hell of playing them even in the next 2 years, so they obviously need time.

I want to see things now so my imagination can run wild with speculation, but it won't always work out that way, and we can see how that worked out for Scalebound.
 

FaustusMD

Unconfirmed Member
People still don't seem to understand that the One X is not for someone who isn't already completely invested in Xbox.

It's literally for their diehard fans that are willing to simply give them more money.

Casuals will pick up the S or a PS4 or Switch.

Microsoft have already lost the generation. They know it. We know it. All they're trying to do now is get the most money they can from their hardcore fanbase.

Well... no. I'm not sure where you're getting that from. There are people that go for the most powerful console regardless. Plenty of people have an XB1 or XB1S as a backup system right now that will be going in hard on the X. Why is the Xbox One X not, at the very least, also for people who just want the best possible console version of games on the most powerful console? That's my rationale for choosing it and I'm sure many others. I'm not "completely invested" in Xbox by any means. I have a Switch with every major game on it, I have a Pro with more games than I currently have on Xbox (but that's about to change with the X), etc etc.

I just don't understand this reasoning. Is it a way to covertly deflect the hype around the system for those that don't want to feel they are about to "miss out" on a more powerful system by continuing to avoid Xbox for the generation? Not saying you were doing that, but some of these threads really go off the rails for no reason other than serving as a rallying cry that amounts to "why is MS trying anything, they've already lost!!".
 

jstripes

Banned
People still don't seem to understand that the One X is not for someone who isn't already completely invested in Xbox.

It's literally for their diehard fans that are willing to simply give them more money.

Casuals will pick up the S or a PS4 or Switch.

Microsoft have already lost the generation. They know it. We know it. All they're trying to do now is get the most money they can from their hardcore fanbase.

Oh, I know who it's for. It's just kind of a mess that Microsoft would spend that much in R&D only to keep their already loyal fans happy. It's no lie that the Xbox division is a money sink.
 

Sakura

Member
That's my confusion with the X: how much can they actually make off this? With Pro, the install base was much larger and the Sony ecosystem moving faster. I just don't see how Microsoft is going to make any money off this. The box isn't even future proof. It's hampered by their plan to have no X exclusives. That probably just kept a whole other chunk of the market looking for the next big thing that won't buy this because what they did accomplish is being held back by their Xbone. Where they do gain anything in the long run? They seem like a ship without a rudder.

I get the impression that they feel like they had to have a response to the Pro. But I feel like if you want to revamp the console, if you want to breathe new life into the platform, you need to do more than just push out new hardware for 500 bucks.
Ultimately if they are making profit on each unit sold, then I'm sure they will make some money at least selling to the existing Xbox install base that are interested in upgrading, but it still kind of seems like a half effort.

I wonder if these half steps will continue in the next generation if they don't prove to sell that much. Even if the systems don't sell at a loss they still cost time and money for R&D.
 

c0de

Member
any word on possibly downsampling backwards compatible games, if it does then I'll buy one for sure

Not yet announced and I doubt they will do it. You have to live with better performance, forced v-sync and forced 16x af to massively improve IQ.
 
I've pre-ordered one. I own a PS4 Pro but don't own a Xbox One.

But I may well cancel between now and launch. It depends just how large the improvement is over PS4 Pro on multiplatform games. If it's barely noticeable stuff (ie 2160p instead of 2160pr) then it's really not worth it for me without any compelling (genuinely) exclusive content. But if we're talking significantly improved frame-rates, geometry, textures etc (ie PC ultra-mode settings) then maybe.

It will be very similar to the difference between base PS4 and Xbox One, maybe a bit less noticeable due to diminishing returns. It will be nowhere near PC ultra settings.
 

Toki767

Member
Well... no. I'm not sure where you're getting that from. There are people that go for the most powerful console regardless. Plenty of people have an XB1 or XB1S as a backup system right now that will be going in hard on the X. Why is the Xbox One X not, at the very least, also for people who just want the best possible console version of games on the most powerful console? That's my rationale for choosing it and I'm sure many others. I'm not "completely invested" in Xbox by any means. I have a Switch with every major game on it, I have a Pro with more games than I currently have on Xbox (but that's about to change with the X), etc etc.

I just don't understand this reasoning. Is it a way to covertly deflect the hype around the system for those that don't want to feel they are about to "miss out" on a more powerful system by continuing to avoid Xbox for the generation? Not saying you were doing that, but some of these threads really go off the rails for no reason other than serving as a rallying cry that amounts to "why is MS trying anything, they've already lost!!".

I can't find it right now, but I'm basically going based on a Phil Spencer interview where he says that their target are the hardcore fans who spend tons of money rather than casual fans who buy one or two games a year.

This just feels like taking their GaaS approach towards hardware.
 

Hexa

Member
So they shouldn't say bad things because they get free stuff?

You know that's not how actual reporting works right? Of course you will have garbage magazines / websites that do it, but that's not how it should be, ever.

I think he/she was referring more to how Eurogamer are known for having great articles on the tech differences between hardware and games running on different hardware, but in this article minimize the importance of all of that.
 

Bioshocker

Member
I wish the Xbox team all the best, and hope for success. But I still agree with everything in the article. Very few will pay 500€ to play the same games but with slightly higher resolution. 4K isn't that big yet, and who knows how many will care even with a 4K TV at home.

I still have my Sunset Overdrive bundle Xbox One, and have no plans to replace it yet. Having said that, of course I feel an urge when I see Xbox One X being unboxed. As always with new hardware.
 
It will be very similar to the difference between base PS4 and Xbox One, maybe a bit less noticeable due to diminishing returns. It will be nowhere neat PC ultra settings.

you are wrong. The difference between the anthem 1080p footage and anthem 4k footage on my KS8000 is night and day. Same with any of that 4K footage MS showed via Mixer.
 

Balb

Member
Maybe they're soft launching it and waiting for next year when they can drop the price to $400 and release Halo 6 which takes full advantage of the hardware? That's the best I can come up with.
 

Toki767

Member
you are wrong. The difference between the anthem 1080p footage and anthem 4k footage on my KS8000 is night and day. Same with any of that 4K footage MS showed via Mixer.

There is a difference between 1080p and 4K, yes.

The question is if there is a noticeable difference between checkerboard 4K and native 4K.
 

KageMaru

Member
Couldn't agree more with the article. I pre-ordered the 1X but it was a piss poor stream, especially with all the recycled trailers. They need to show some new IPs to show their commitment and investment into the platform.
 

Shin-Ra

Junior Member
Are they rebalancing the Kinect games to be challenging with a controller or is the intent more towards pushing Kinect 2 again?
 
Are they actually going to be making a significant amount of money on each unit sold? If someone is already invested in Xbox, then they are already paying for live, buying games and accessories etc regardless of whether they upgrade to the Xbox One X.
I didn't think they would have very high profit margins on the One X, but to be fair I haven't been following it that closely.
It's more of a stop gap to keep their dedicated fans from moving to PS4/Pro. It's meant for retention for their biggest whales who spend more in their ecosystem in one month than a average user in a year. I doubt they are making anything on the box itself

I'm not sure why more don't really see this. They are not expecting to have the X sell gangbusters. They ARE however hoping that the base XB1 S will bring in new users at a cheaper price, especially with a focus on families this holiday as seen by Minecraft custom console, controllers, Better Together update, and three remastered family games (Disneyland Adventure, Pixar Rush, Zoo Tycoon)
 
Did you miss how MS completely botched the reveal and early communication around the XB1? How it was all about TV and sports and not about what people actually wanted (games)? How they wanted to kill used games? Also how they priced it $100 over the PS4? And how they gave what felt like a huge middle finger to every country not called USA? It was definitely not just about specs.

The ironic thing when people always say the bolded, is that the thing that hurt them the most (the 24hr check-in) likely only existed because they were trying to preserve some vague notion of used games while also making a fully digital licensed ecosystem.

Because a check-in that frequent is only actually needed if you're going to be transferring licenses at will (or discs tied to licenses, in that particular case) to other places, which was part of the original plans. If MS really wanted to far more directly "kill used games", then it would just be a one-time use, non-transferable license tied to your account and your hardware (which is what pretty much every other download store with basic DRM, like Steam, has used for years now). And that doesn't require a 24hr check-in at all.

They tried to have things both ways ("we're fully digital, like Steam, but also, you can still trade in your discs!"), but the messaging was confusing enough that it ended up not pleasing any crowd.
 

gogojira

Member
I have one preordered but I'm seriously thinking about giving it up because I have a PS4 Pro. I'm not sure what I was holding out for, I guess I was thinking Sea of Thieves and Anthem would look nicest on Xbox One X but who the fuck knows when Anthem is coming out and SoT is a 2018 release.

My very wrong assumption was that they were going to use Gamescom as a sort of "yeah our E3 kinda sucked but we're about to launch so here's a few reasons why you should actually be excited." Instead we got a grade A shit show. Still hanging on for now, but eh.
 

Papacheeks

Banned
Couldn't agree more with the article. I pre-ordered the 1X but it was a piss poor stream, especially with all the recycled trailers. They need to show some new IPs to show their commitment and investment into the platform.

And you won't be seeing New IP's outside of what we have now currently for a long time. And by that time a new gen will be on the horizon.
 
I'd say it's an amazing system for someone who doesn't yet own a current gen console and has the money to afford it. Or perhaps the most hardcore of current Xbox users who already have lots invested in that system

But other than that...yeah it's a really hard sell. I really don't know who they're after with it.

This is pretty much me

I waaay to invested into the PS4's ecosystem at this point :(
 
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