What's the point of buying a Hardcore character? The whole point is the glory in doing it. They better mark bought characters with an asterick or something.
Hardcore's still optional right? they're not going to make you do it to get the best gear, I assume.
Also, I started making a Diablo 3 playlist on Spotify since I wasn't that impressed with the soundtrack in beta. So far I've added Silent Hill 1 and 2's playlist and Agalloch's The Mantle.
Its actually pretty good...you just cant really hear most of it since the sound mix is out of whack. Sometimes the voices are way too loud, or too quiet, and the sound effects, while nice, are overpowering compared to anything else, even at lower levels.