Why would they even announce this kind of company-gutting move during E3 week? They're gonna have to put up one hell of song and dance if they're attempting to somehow spin this into something remotely positive or worth getting excited about.
The only thing they really said was going to be at E3 would be the team and their game, I really doubt Sega plans to even mention any of this at all to Press, or at least hadn't up until this rumor popped up.