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Iwata to become Nintendo of America CEO, NoA CEO promoted to NCL Managing Director

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big youth

Member
It always really annoys me when people act like Mario, Zelda and the other nintendo IPs will always sell tons of consoles. Were you not around for the N64 and Gamecube eras? Nintendo pushed out all their usual franchises for those systems too and it didn't work out so well in sales. Why in the world would it work out well this time? Wii may have proved that those titles can sell excellent if on a system with a large install base and not much competition, but that doesn't change the fact that those IPs have been historically proven to simply not sell systems.

The only ones that aren't like that are the Wii Fit U, Wii U Sports, and Wii U Party games, and I don't see how anyone could say that those titles will rejuvenate the Wii U, simply because its really hard to sell what those titles do differently from the Wii versions to warrant 300+ dollars to get. It's not like the gamepad or graphics benefit Wii Fit or Wii Sports in any way whatsoever.

Of course there is always a chance things will turn around, but everyone should be able to admit that those chances are extremely slim, and will take something as new, innovative, and desirable as Wii Sports once was, and that does not come around easily at all. It's ridiculous to see so many people not see this.

Here's a few reasons why I'm confident Wii U will be more successful than N64 or GCN

-major releases such as Zelda and Mario DID help sell N64, GCN, and 3DS.

-blue ocean games are on the way. Only one needs to become a Brain Age, Nintendogs, Wii Sports, or Wii Fit type phenomenon to boost Wii U sales.

-you say that better graphics won't help sales of casual efforts, but I think they will benefit ALL games Nintendo advertises. Just like last gen, most people have HD TVs, so Nintendo's TV spots should be more effective this gen, a luxury Microsoft and Sony have had for many years

-Nintendo has more development teams and more publishing power than ever before. Not only should we see more Nintendo games than any past gen, they should also be bigger and less divisive than ever before. The traditional controls and HD resolution should make it much easier to fund and/or publish games from outside devs. We're already seeing it with B2, W101, Rayman, LEGO, SMTxFE, Just Dance 3, Namco Museum, and NG3.

-because Wii U is $100 more than GCN and $50 more than Wii, it gives Nintendo extra wiggle room to make moves with pricing.

-gamepad is very well received and still has system selling potential

-sales will increase when Nintendo gives the console a much needed second wave of advertisements.

-games like A Link to the Past 2 and Earthbound indicate Nintendo is more in touch with what consumers want. in addition, Nintendo Directs are further proof that Nintendo are far less alien to NA customers than ever before

-Nintendo is more indie/eshop friendly than ever before

this Jameson just hit me so I'm going to stop typing. point is I see reason for optimism here, especially in terms of profit. I also see Retro's upcoming game as a potential Goldeneye type hit.
 

Gorillaz

Member
What would you have liked them release now? I own a PS3, and don't see the need/point of the PS4 right now. The graphical leap is minimal. The Wii U is slightly graphically superior to the PS3/360 (confirmed by games like Trine 2 and Need for Speed: Most Wanted), and we won't really see what the Wii U is capable of probably, until the first Metroid Prime/Super Mario Galaxy for the system (usually the first party games that look the best).

I think the GamePad can have wide appeal, but NOA has done a HORRID job with marketing it. They need to know their target audience, and if it's their typical market (families), the Wii U makes a lot of sense.

The name is an issue, but decent marketing could remedy much of that. Did you see the Japanese Wii U launch ad(s)?

NOA doesn't even have that much wiggle room to begin with.

This is the problem, this has always been the problem with NoA, they can't do anything because of the way "power" flows down from HQ over in Japan. Even the Europe division is limited.

Nintendo needs to let both NoA and NoE get a little more control. At least close to what SCEA and SCEE gets under Sony
 
NOA doesn't even have that much wiggle room to begin with.

This is the problem, this has always been the problem with NoA, they can't do anything because of the way "power" flows down from HQ over in Japan. Even the Europe division is limited.

Nintendo needs to let both NoA and NoE get a little more control. At least close to what SCEA and SCEE gets under Sony

Again, I hear this, but can you point me to an example of what you're talking about? Is NCL preventing Reggie from talking to third party developers in the U.S.?

Didn't Nintendo TVii come out of an idea with NOA? Wasn't it headed up by NOA?

What has NOA wanted to do, that NCL has prevented them from doing? Examples?
 

KAP151

Member
Huh. What I take away from this is that NoA's missteps were largely the result of NCL's decisions, as speculated.

Not just NOA, but Nintendo worldwide. People are kidding themselves if they think NOA has any real say in what is or isnt done. NCL holds all the cards, always has, always will.
 

Darryl

Banned

hey that's a good list. another important thing to mention is that nintendo is currently at it's highest peak of recognition ever. people who played the game during their youth in their early spike (NES/SNES/GB) days as a youth are in their late 30s, 40s. the people hitting their 60s or so were the ones who bought their kids those products. the group hitting 16-20 are all highly familiarized with the product due to the Wii/DS days (which is why nintendo's 'core games first' strategy is brilliant right now. it could recapture that audience twice). this is why looking at historical GC/N64 stats for sales of stuff like Mario and Zelda is a bad idea. their audience at the time was aging and wanted to try new things and nintendo didn't have a backup plan.
 

QaaQer

Member
Again, I hear this, but can you point me to an example of what you're talking about? Is NCL preventing Reggie from talking to third party developers in the U.S.?

Didn't Nintendo TVii come out of an idea with NOA? Wasn't it headed up by NOA?

What has NOA wanted to do, that NCL has prevented them from doing? Examples?



http://www.mcvuk.com/news/read/nintendos-advertising-agency-quits/020035

Nintendo is searching for a new advertising agency after Leo Burnett resigned the account.
According to Brand Republic, insiders claim that the firm decided to part company with the platform holder after increased interference from Japan.

Leo Burnett oversaw the advertising for the Wii launch, and has held the business for seven years.
 

That would pertain to UK and to an ad agency, which from that same link apparently didn't make the launch ads very well and they had to be reshot:
"According to Marketing Magazine, Nintendo insisted that Leo Burnett’s documentary-style ads for Wii were reshot to 'look more like ads' weeks before the launch of the console."

But, this would be like GolinHarris quitting being NOA's "PR firm", not anything about NOA working with developers.
 

Risette

A Good Citizen
I think the GamePad can have wide appeal, but NOA has done a HORRID job with marketing it. They need to know their target audience, and if it's their typical market (families), the Wii U makes a lot of sense.
Explain the potential target audience of the gamepad.
 

QaaQer

Member
That would pertain to UK and to an ad agency, which from that same link apparently didn't make the launch ads very well and they had to be reshot:
"According to Marketing Magazine, Nintendo insisted that Leo Burnett’s documentary-style ads for Wii were reshot to 'look more like ads' weeks before the launch of the console."

But, this would be like GolinHarris quitting being NOA's "PR firm", not anything about NOA working with developers.

American ad agency. and sum dude asked for an example of NoJ telling NoA how to do their jobs, I gave them one.
 
Explain the potential target audience of the gamepad.

Families. Those that may have young ones that compete for the TV. It allows our family to be in the same room with one playing NSMBU and one watching Netflix, etc.

Also, husbands/wives. Husband/wife works all day, comes home and wants to play games, BUT also spend time with their spouse. The GamePad allows that.

I beat Black Ops 2's campaign on the GamePad while sitting next to my wife who was watching LOST on Netflix. I did the same with playing Black Ops 2 online while she would watch Dr. Who episodes.

Heck, even single people that may me media junkies. If a Wii U game offers Off-TV play, I find that I end up playing it what way the majority of the time, usually with something streaming on Netflix in the background.
 

Risette

A Good Citizen
Families. Those that may have young ones that compete for the TV. It allows our family to be in the same room with one playing NSMBU and one watching Netflix, etc.

Also, husbands/wives. Husband/wife works all day, comes home and wants to play games, BUT also spend time with their spouse. The GamePad allows that.

I beat Black Ops 2's campaign on the GamePad while sitting next to my wife who was watching LOST on Netflix. I did the same with playing Black Ops 2 online while she would watch Dr. Who episodes.

Heck, even single people that may me media junkies. If a Wii U game offers Off-TV play, I find that I end up playing it what way the majority of the time, usually with something streaming on Netflix in the background.
You think families want to use the most complex Nintendo controller ever made?

I'll spell it out clearly: The reason the marketing is bad is because the product is bad. It can't be marketed well. It's bad material to work with.
 
American ad agency. and sum dude asked for an example of NoJ telling NoA how to do their jobs, I gave them one.

They are also in the UK, and the link shows me this was pertaining to the UK branch...
"UK marketing director Dawn Paine said the split was due to a “change in business requirements”.", not the U.S. branch.
 
You think families want to use the most complex Nintendo controller ever made?

I'll spell it out clearly: The reason the marketing is bad is because the product is bad. It can't be marketed well. It's bad material to work with.

We use it in our family. If a 3 year old can figure it out, I'm not sure why somebody else can't...then again, I do think the 3 year old is pretty bright for his age.

*That could be the typical parent in me!
 

Darryl

Banned
You think families want to use the most complex Nintendo controller ever made?

I'll spell it out clearly: The reason the marketing is bad is because the product is bad. It can't be marketed well. It's bad material to work with.

it's like the simplest controller they've had since the SNES days
 

Risette

A Good Citizen
We use it in our family. If a 3 year old can figure it out, I'm not sure why somebody else can't...then again, I do think the 3 year old is pretty bright for his age.

*That could be the typical parent in me!
The reason the Wii took off was because it was simple (and came with a bundled game that showed how it could work) -- Nintendo went in the complete opposite direction for the Wii U.

They made a huge mistake.
 

royalan

Member
Families. Those that may have young ones that compete for the TV. It allows our family to be in the same room with one playing NSMBU and one watching Netflix, etc.

Also, husbands/wives. Husband/wife works all day, comes home and wants to play games, BUT also spend time with their spouse. The GamePad allows that.

I beat Black Ops 2's campaign on the GamePad while sitting next to my wife who was watching LOST on Netflix. I did the same with playing Black Ops 2 online while she would watch Dr. Who episodes.

Heck, even single people that may me media junkies. If a Wii U game offers Off-TV play, I find that I end up playing it what way the majority of the time, usually with something streaming on Netflix in the background.

There is nothing you described here that isn't addressed by a more competent product that is a) already on the market, and b) already in the homes of a vast majority of people who would be looking to purchase a game console at or around launch.
 

Terrell

Member
That it is sold for a loss to begin with gives Nintendo much less room to move on price, without incurring even greater losses.
Do you live in some sort of alternate reality?

He's living in the alternate universe GAF themselves created with a foundation of anecdotal stories of people going to buy a Wii U at retailers, thinking it's a controller for their Wii. That we hear it so often would indicate the idea holds sway with consumers and the messaging is flawed. People don't go looking to buy accessories they don't care about. In fact, if they think it's just an accessory, those are typically a tough sell.
 
The reason the Wii took off was because it was simple (and came with a bundled game that showed how it could work) -- Nintendo went in the complete opposite direction for the Wii U.

They made a huge mistake.

Actually, I think one HUGE reason the Wii took off...is that it was the CHEAPEST console on the market at the time.
I personally think they messed up by not launching the Wii U with a "Wii Sports 2", instead giving it Nintendo Land (not that Nintendo Land is a bad game, but the "Wii Sports" name is known by many, many, many people).

There is nothing you described here that isn't addressed by a more competent product that is a) already on the market, and b) already in the homes of a vast majority of people who would be looking to purchase a game console at or around launch.

What product are you talking about? The Dreamcast? While I agree that the VMU was awesome for its time, it doesn't allow me to play Black Ops 2 matches online on it, or complete the Assassin's Creed III campaign on it either.
 

QaaQer

Member
They are also in the UK, and the link shows me this was pertaining to the UK branch...
"UK marketing director Dawn Paine said the split was due to a “change in business requirements”.", not the U.S. branch.

Issue was over interference with the efforts of American marketing.
 
He's living in the alternate universe GAF themselves created with a foundation of anecdotal stories of people going to buy a Wii U at retailers, thinking it's a controller for their Wii. That we hear it so often would indicate the idea holds sway with consumers and the messaging is flawed.
I'm not sure what you're trying to say. While the name was poor decision making, and the consequent brand confusion may be an issue at some level, at this stage I find the idea that the crux of their problems is largely masses of bewildered idiots running to stores to get a Wii U accessory for the Wii, because it's the best thing since sliced bread, and leaving disappointed that it's a whole new system rather unconvincing.

If brand confusion is acting as a deterrent it's presumably at the level of getting people to go to the store in the first place i.e. "Oh, a new touchscreen peripheral for the Wii. Nah." I'm unconvinced that eliminating brand confusion gets these people from that point to "Oh, a new $350 system build around a touchscreen controller. Yeh, I need that."
 

royalan

Member
What product are you talking about? The Dreamcast? While I agree that the VMU was awesome for its time, it doesn't allow me to play Black Ops 2 matches online on it, or complete the Assassin's Creed III campaign on it either.

Tablets and laptops. And yeah, those aren't necessarily gaming specific, but you and others describe the Wii U gamepad satisfying needs that aren't completely gaming specific.
 

Goodlife

Member
The reason the Wii took off was because it was simple (and came with a bundled game that showed how it could work) -- Nintendo went in the complete opposite direction for the Wii U.

They made a huge mistake.

Uh?
Who doesn't know how to use a touchscreen now????
 
Actually, I think one HUGE reason the Wii took off...is that it was the CHEAPEST console on the market at the time.
I personally think they messed up by not launching the Wii U with a "Wii Sports 2", instead giving it Nintendo Land (not that Nintendo Land is a bad game, but the "Wii Sports" name is known by many, many, many people).



What product are you talking about? The Dreamcast? While I agree that the VMU was awesome for its time, it doesn't allow me to play Black Ops 2 matches online on it, or complete the Assassin's Creed III campaign on it either.

The Wii was cheap and out dated tech (plus innovative control) with a cheap price to match. The Wii U is cheap tech (plus game pad) for an expensive price.

And yes, contrary to what Iwata preached initially with how people would just "get it" once they played Nintendo Land, we all knew that wouldn't be the case. It sounds like Iwata is just no admitting that Nintendo Land did a poor job of demonstrating the Wii U's purpose. And I think I speak for everyone when I say "duh"
 

Risette

A Good Citizen
Uh?
Who doesn't know how to use a touchscreen now????
That's not what the gamepad is. It's a touchscreen, a multitude of buttons, and dual analogs, and a screen that is away from your primary point of focus. That's why the DS works and the Wii U doesn't. They should have never tried to the dual screen concept outside of handhelds.
 
Tablets and laptops. And yeah, those aren't necessarily gaming specific, but you and others describe the Wii U gamepad satisfying needs that aren't completely gaming specific.

I did specifically mention NSMBU in the post. Playing games that you want (or, I want/the kids want) to play, while sitting next to your family is "gaming specific". Mario is very specific to Nintendo consoles, and NSMBU is specific to the Wii U.

I wouldn't consider tablets the same as the GamePad, due to lack of buttons. Laptops? Depends what type of laptop you want, and the setup...I'm talking about gaming with the family though. Sitting on the couch playing a game, while the TV is being used for something else, by someone else, sitting next to you.

As a parent, being able to easily hop up off the couch and run with the GamePad in one hand to close a door, catch a plate of food, etc., is much easier than it would be if I was using a laptop (having to set it down on the table instead). Seconds matter as a parent...can't be crying over spilled milk!

The GamePad is like tablet/laptop because it can provide entertainment in similar ways, sure, but it allows a bit more freedom from my experience so far. It also has Mario, which is a plus (even though, I personally think NSMBW is the better of the two console NSMB games).
 

Chindogg

Member
That's not what the gamepad is. It's a touchscreen, a multitude of buttons, and dual analogs, and a screen that is away from your primary point of focus. That's why the DS works and the Wii U doesn't. They should have never tried to the dual screen concept outside of handhelds.

So its an SNES pad with two sticks and a touchscreen. How hard is that to use? Seriously.
 

royalan

Member
The Wii was cheap and out dated tech (plus innovative control) with a cheap price to match. The Wii U is cheap tech (plus game pad) for an expensive price.

And yes, contrary to what Iwata preached initially with how people would just "get it" once they played Nintendo Land, we all knew that wouldn't be the case. It sounds like Iwata is just no admitting that Nintendo Land did a poor job of demonstrating the Wii U's purpose. And I think I speak for everyone when I say "duh"

I disagree.

Granted, I don't own a Wii U, but I've played Nintendo Land. It does a great job of highlighting the Wii U's features with the gamepad. It really does. Pretty much every type of gameplay idea you can think of that would make use of a second screen is represented in some basic form in Nintendo Land. In that sense, it's every bit the Wii U's Wii Sports.

The problem that should now be apparent, is that the idea of the gamepad just isn't compelling. Nintendo DID have a game available at launch that presented their idea of the gamepad to consumers, and people ultimately just didn't care.

Honestly, I think that, going forward, attempting to create a Wii Sports will be a waste of time and resources. Touch screens are understood tech to the public. They get it. They don't need it explained to them, or presented in some easily digestible way. They know what it is, and in that sense the gamepad is just a failure of an idea.

What Nintendo needs to do now is just focus on getting good content out. Don't worry about shoehorning "gamepad functionality" into every game in an attempt to prove the concept. It's a failed concept, simple as that. Just get good games out. Period.
 

StevieP

Banned
The Wii was cheap and out dated tech (plus innovative control) with a cheap price to match. The Wii U is cheap tech (plus game pad) for an expensive price.

And yes, contrary to what Iwata preached initially with how people would just "get it" once they played Nintendo Land, we all knew that wouldn't be the case. It sounds like Iwata is just no admitting that Nintendo Land did a poor job of demonstrating the Wii U's purpose. And I think I speak for everyone when I say "duh"

Contrary to popular GAF belief, the core tech is neither cheap nor old. The "2006 hardware" meme is wildly inaccurate even at its base.

To those above that wish to claim a dual analog pad isn't hard to learn: you're rather myopic in that view. To the general public that isn't focused on gaming, it is an extreme stumbling block. Dual analog being the primary control driver again is a regression from the Wii remote both in terms of first/third person control (IR pointer obliterates it) but also ease of use. There is a reason grandma can play Wii sports but not call of duty.
 
That's not what the gamepad is. It's a touchscreen, a multitude of buttons, and dual analogs, and a screen that is away from your primary point of focus. That's why the DS works and the Wii U doesn't. They should have never tried to the dual screen concept outside of handhelds.

Do you own a Wii U? If you're not aware many of the games offer Off-TV play, so you can make the GamePad screen your point of focus.

Again, we have a 3 year old that plays games on it, quite regularly. Here's a video I just uploaded of him beating a few levels in Kirby's Adventure on the Wii U:
http://www.youtube.com/watch?v=bt0eXDHbmzA

Also, having played and beaten ZombiU, which uses the TV and GamePad, I don't see what you're really talking about it not working on the Wii U.

What games are you playing on the Wii U that the dual screen options cause you problems?
 

Risette

A Good Citizen
Tell that to everyone who's owned a Playstation or Xbox 360 or was born after 1980.
You mean an ultimately small segment of the consumer electronics market? Okay.

There was even a recent thread about the subject.

Do you own a Wii U? If you're not aware many of the games offer Off-TV play, so you can make the GamePad screen your point of focus.

Again, we have a 3 year old that plays games on it, quite regularly. Here's a video I just uploaded of him beating a few levels in Kirby's Adventure on the Wii U:
http://www.youtube.com/watch?v=bt0eXDHbmzA

Also, having played and beaten ZombiU, which uses the TV and GamePad, I don't see what you're really talking about it not working on the Wii U.

What games are you playing on the Wii U that the dual screen options cause you problems?
I don't own a Wii U (I hope that being honest isn't going to get you to discount my views on the product), but off-screen play seems like a novelty feature. It's essentially pointless for anyone with their own TV, or a monitor with an HDMI port to use if someone constantly occupies the TV.
 
I disagree.

Granted, I don't own a Wii U, but I've played Nintendo Land. It does a great job highlighting the Wii U's features with the gamepad. It really does. Pretty much every type of gameplay idea you can think of that would make use of a second screen is represented in some basic form in Nintendo Land. In that sense, it's every bit the Wii U's Wii Sports.

The problem that should now be apparent, is that the idea of the gamepad just isn't compelling. Nintendo DID have a game available at launch that presented their idea of the gamepad to consumers, and people ultimately just didn't care.

Honestly, I think that, going forward, attempting to create a Wii Sports will be a waste of time and resources. Touch screens are understood tech to the public. They get it. They don't need it explained to them, or presented in some easily digestible way. They know what it is, and in that sense the gamepad is just a failure of an idea.

What Nintendo needs to do now is just focus on getting good content out. Don't worry about shoehorning "gamepad functionality" into every game in an attempt to prove the concept. It's a failed concept, simple as that. Just get good games out. Period.

The casuals that bought the Wii because of Wii Sports, probably didn't really care about Mario or "Nintendo" before that. Do you think the nursing homes that bought Wiis for Wii Sports, really cared about SMG or NSMBW? I doubt it.

This is why I think launching it with Nintendo Land was a mistake. They should have called it "Wii Sports 2", and made games around the GamePad, as well as including Wii Sports U bowling (they have games that use Wii Remotes and Nunchuks in Nintendo Land, so it could have been done).
 

Chindogg

Member
You mean an ultimately small segment of the consumer electronics market? Okay.

There was even a recent thread about the subject.

How small? My fiance doesn't play games at all and can handle twin analogs. Gaming recently overshadowed the music industry in sales and scope.

These people who can't handle a controller are probably the same people who can't use a smartphone or a computer, a minority that is vastly overestimated in their numbers.
 
I don't own a Wii U (I hope that being honest isn't going to get you to discount my views on the product), but off-screen play seems like a novelty feature. It's essentially pointless for anyone with their own TV.

Off-Screen play is really, really, really awesome though. Even from my neighbors that own one, the wife would play certain Nintendo Land games that can be done on just the GamePad, while the husband was watching sports.

Are you a parent by any chance?
 

Risette

A Good Citizen
How small? My fiance doesn't play games at all and can handle twin analogs. Gaming recently overshadowed the music industry in sales and scope.

These people who can't handle a controller are probably the same people who can't use a smartphone or a computer, a minority that is vastly overestimated in their numbers.
Uh, the abstracted interface of a mouse is difficult for many people to grasp. One of the reasons touch devices with direct interaction interfaces are taking off and grabbing new markets.

Are you a parent by any chance?
Nope.

Would you at least agree that the gamepad is a good idea, but a bad idea to bank on that should have never been the main focus of the system? I feel like Nintendo could've done better by taking it seriously as a peripheral and not bundling it with the main system.
 

Chindogg

Member
Uh, the abstracted interface of a mouse is difficult for many people to grasp. One of the reasons touch devices with direct interaction interfaces are taking off and grabbing new markets.

Difficult to grasp for the elderly and disabled perhaps, but just about everyone of the Gen Y/Millennial generation has handled a mouse and keyboard in their lives. Same with controllers.

Unless you can provide some hard statistics on people being unable to use a traditional controller, I still believe that the control scheme isn't nearly as complicated as you state. Otherwise, PS3/4 and 360/Durango would be suffering from the same issues.
 

Risette

A Good Citizen
Difficult to grasp for the elderly and disabled perhaps, but just about everyone of the Gen Y/Millennial generation has handled a mouse and keyboard in their lives. Same with controllers.

Unless you can provide some hard statistics on people being unable to use a traditional controller, I still believe that the control scheme isn't nearly as complicated as you state. Otherwise, PS3/4 and 360/Durango would be suffering from the same issues.
Handling it does not mean they're good at it, or comfortable with it.
 
Off-Screen play is really, really, really awesome though. Even from my neighbors that own one, the wife would play certain Nintendo Land games that can be done on just the GamePad, while the husband was watching sports.

Are you a parent by any chance?

Agreed. Since I don't have an HD TV as of now, 95% of my game time on the Wii U has been on the pad so it has been a God send for me.
 
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