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Square Enix to spend less on development/more on marketing, planning E3 presentation
- Thread starter Pooya
- Start date
mentalfloss
Banned
Definitely a bad sign for the industry.
Glass Rebel
Member
If it was budgets overall going down I'd be a bit more optimistic. But less on development and more on marketing? Disgusting.
chickdigger802
Banned
Does this pretty much mean that the odds of future handheld (or many console games too) jrpgs without FF or KH branding have really low chance of localization?
ComputerMKII
Banned
Versus XIII will never come out.
Pie and Beans
Look for me on the local news, I'll be the guy arrested for trying to burn down a Nintendo exec's house.
Only if you run development like total morons. Which, yes, is most of the industry, but this is the wake up call generation where things need to start running like production should and not unguided late night homework assignments left to the last minute.
More marketing does make sense though. If you don't have a TV advert and mass coverage, you don't sell. Simple as that really.
This is so stupid. More money on marketing? So they'll sell shitty games with better advertising? Come on. Also holding back E3 presentation is bad for gamers. Hype for E3 lowered
Sorry I meant hold as in "actually having one".
electroplankton
Banned
It's sad that nowadays you have to develop either an AAA game, or a smartphone game. No more space for mid-tier projects, that flourished during PS1 / PS2 / DS era.
Glass Rebel
Member
I don't even know what this is supposed to mean.
Do you think they will actually wake up as you call it? Seems like they all feel they are perfectly fine and just need to "market" better vs controlling expenses.
PshycoNinja
Member
I am shaking my head so hard right now it hurts. I guess this is what happens when you put an accountant in charge of SE. And people said it couldn't get worse than Wada.
They are holding their own E3 Presentation. Now that's very interesting.
They are holding their own E3 Presentation. Now that's very interesting.
you just got twitter'd
I don't even know what this is supposed to mean.
mentalfloss
Banned
This is going to be a widespread phenomenon for both the good and bad developers.
It's already begun and will only get worse in the first few years of the next gen cycle.
Hopefully we don't hit a cataclysmic crash.
Nintendo should be fine though.
Meccanical
Member
More Final Fantasy All the Bravest?
I don't even know what this is supposed to mean.
"We had ur monies but we losted it. Please be forgiving."
I think they're saying they spent too much on advertising, so in the future they're going to spend even too much more on advertising.
fluffydelusions
Member
Wish I had a link to that all the bravest gif...was hilarious.
Cheesemeister
Member
Spending less on development and more on marketing? So, let quality nosedive even further and push harder to sell it. Okay, great strategy.
Meccanical
Member
2006.
djplaeskool
Member
Sad times ahead it seems. Their attempts to globalize their entire portfolio ain't workin'
chaosblade
Unconfirmed Member
There probably won't be many console games apart from those. Handheld localization will probably be as sketchy as it is now.
Some devs are still able to do that, the problem is that big publishers seemingly can't.
If your product is a certified lemon, no amount of advertising in the world will save it once the bad word of mouth starts to spread. Kane and Lynch 2 comes to mind.
Glass Rebel
Member
Thanks god, Hypetrain for E3 back on the rails. But for other things - it's like SE trying to kill themselves with urgent greed for money.
beato_angelico
Member
I've seen loads of TV ads for hitman absolution and tomb raider here (italy) yet apparently they don't have sold enough.
It's about what Wada was saying before he got fired: they put out some well-received titles (like Sleeping Dogs or Tomb Raider), but rising costs both in development and in marketing and rapidly decreasing prices (I think Wada also mentioned price protection) contributed towards them underperforming hard.
I don't even know what this is supposed to mean.
exmachina64
Banned
I don't even know what this is supposed to mean.
Edit: Beaten.
Europe numbers were ok, it's the NA territory where the sales were lower than expected.
This. AFAIK they aren't doing any sort of "conference".
yeah like I said in the other thread, I'm not sure that means they will have one, it's a rough tweet. I imagine they must be scheduling time already if there was one, with journalists I mean.
great. more reason to be excited for E3 this year
Urban Scholar
Member
I think they may have spent too much on adverts & need to budget more with a fine tooth comb. This and make realistic sale goals.
Meccanical
Member
They are.
Pie and Beans
Look for me on the local news, I'll be the guy arrested for trying to burn down a Nintendo exec's house.
Nah, it takes huge scale companies dying off to "prove the point" and even then I guess the point being proven might not be the right one. Games Industry!
But even at some level of management, the FF Versus and Thief situations coming after the similar Tomb Raider one have GOT to be ringing the loudest alarm bells. Sony at least reacted fairly comprehensively to their Team Ico problem with the renovation of Sony Japan, the people sent in to actually make game projects, and Ueda getting hung out to dry after finishing up TLG.
Talent still exists at Square, of course it does, hell their PSP games were remarkably well made (Forget Parasite/3rd Birthday okay...) and so is Bravely Default from what I hear, all the "portable B teams". Meanwhile the HD Console 'A' teams have totally fucked it. A complete switcheroo there would make a lot more sense, and Motomu should just be turfed out wholesale.
Accounting for more marketing is good business sense though. Their brand has been damaged over this generation, and it takes strong advertisement message to fix that, not the groundswell of messageboard opinion on perceived quality which always equates to jack shit in sales.
The Bookerman
Member
Remember the new CEO is a former CFO.... Which is never good.Also, one of my friends is working on tech stuff at a eidos... Less focus on tech? Yikes.
Glass Rebel
Member
Ah, this is just a retread of "High Metascores why no high sales?". Makes sense, thy.
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