LorDjidane
Member
Dat soon to be "please be excited" E3 presentation. :/
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Square Enix to spend less on development/more on marketing, planning E3 presentation
- Thread starter Pooya
- Start date
Yup. Nothing new, though. =P
I do find giving consumers early access to game development interesting. I'm assuming that means they'll just give us more updates. Which would have been nice in Versus' case.
We most definitely will. It's their biggest title and it will be released a few weeks after E3, marketing should be be at full throttle by June. Especially with these insane operating targets.
Relaxed Muscle
Member
They wasted lots of money on it and if even if they only do 1 HD game in the whole gen it will be worth. If they plan using Crystal Tools for the next FF game....oh god.
That pretty much says it all. Some of the B-tier games usually end up striking the right balance for me as well. They are not over hyped, but many still end up being fantastic for what they are. What's more, is that you do not need some ridiculously huge budget that sinks your ship in order to make a great game. What the industry needs to do is to hire more people with great ideas that can innovate and do more with less. Spending more on marketing sure as hell is not the answer... better ideas are.
DarkoMaledictus
Tier Whore
So definitely no HD towns now? 
Demon Lizardman
Banned
They better not, that would piss a lot of people off.
I'll believe it when I see it.
Relaxed Muscle
Member
Maybe something like BD?
More demos, more feedback, more info, etc...?
Don't see that happening in FF games, that's for sure...
Or KH.
I'm assuming they're just planning more demos and betas out of Eidos.
Relaxed Muscle
Member
But they will spoiler us the plot!!
Sho_Nuff82
Member
Why not more modest budgets, and more modest marketing? For a modest return on investment? That way every game doesn't have to sell 5 million copies to break even.
"We're determined to put all of our eggs into one of these flaming baskets, so pick one."
Edit: I think people are interpreting the tweet about early access wrong. I think what he's saying is, Square regrets offering early access to some titles that were no where near completion, causing gamers to grow impatient. So they will be less likely to show games like Agito and vs 5-9 years before their release date just for the sake of padding their release list.
"We're determined to put all of our eggs into one of these flaming baskets, so pick one."
Edit: I think people are interpreting the tweet about early access wrong. I think what he's saying is, Square regrets offering early access to some titles that were no where near completion, causing gamers to grow impatient. So they will be less likely to show games like Agito and vs 5-9 years before their release date just for the sake of padding their release list.
Relaxed Muscle
Member
BTW Those FF XIV projections are ridiculous.
Yoshida must be feeling even more preassure.
Yoshida must be feeling even more preassure.
edgardavids
Member
What possible gain does square enix have in telling the public this?
They're unrealistic I feel.
I really wonder if that would have been a wise idea for Versus given the time that's elapsed.
At a $15 per month subscription (I think FFXIV charges less), they would need ~1.4 million subscribers for an entire year to make that.
25,000,000,000.00 JPY = 245,690,363.91 USD
250 million / ($15 * 12) ~= 1.39 million
I think we've got one more thread coming here, even considering they have boxed sales in here somewhere.
Hero_of_the_Day
Member
Marketing. That's all it takes to make a good game.
I agree, they're absolutely insane. No way FF14 doesn't end up as the next scapegoat for SE when it fails to meet them.
I feel bad for Yoshida. He'll be the one to shoulder the blame.
Are we positive that isn't an operating income target isn't for the entire company?
I mean this is so ridiculous I can hardly believe it.
Glass Rebel
Member
Isn't the math on this a bit more complicated? I don't think the client is free, is it?
The notes aren't very detailed but... would you put it past them?
Well it says for the mid term, so presumably this is on an annual basis.
Unless it's the mid term of the entire company.
They're crazy, but this might be too much of a stretch even for them.
There are 3 pricings: Legacy for former players ($9.99), Entry ($12.99 for 8 characters), and Standard ($14.99 for 40 characters).
1.4 million is the optimistic scenario, with Entry pricing it's 1.6 million subs, about 3 times the subs FF11 had at its peak.
EDIT: oh, that's the entire company. That would make more sense (if anything still makes sense with SE these days).
flatearthpandas
Member
This is what we want, Square Enix!
Not well-received games like TWEWY, Bravely Default, Type-0, and Dragon Quest, no. What we really want is all of these games... on our cell phones!
That, and even less effort put into games for quicker turnover, but with more Lightning marketing! At least I can rest easy that Lightning will be on mobile now, where she and the rest of her ilk belong.
Not well-received games like TWEWY, Bravely Default, Type-0, and Dragon Quest, no. What we really want is all of these games... on our cell phones!
That, and even less effort put into games for quicker turnover, but with more Lightning marketing! At least I can rest easy that Lightning will be on mobile now, where she and the rest of her ilk belong.
Glass Rebel
Member
No, I mean for FFXIV you had to buy the game for whatever price it went ($50/50?) with 30 days included. At least for new subscribers this would make the first month three times as expensive.
But I see it isn't for FFXIV alone anyway.
Relaxed Muscle
Member
I mean FF XI peaked at 500k subs. ARR is way more friendly but with a troublesome past behind. No, is incredible stupid specially looking at the actual MMO landscape.
I really hope so.
Edit: I see is for the entire company. Bullet dodged, Yoshida.
Right, I get what you mean for the first year, but if it was mid term I was assuming they were intending on sustaining that going forward.
BobTheFork
Member
Maybe 'develop less, spend more on marketing' looks way better on paper because when you hear it, it sounds terrible.
If they just said they want to market more I could understand but it's like they think their games exist about some fictional quality line and they don't think putting less time into the game will effect them. That's either very bold or just desperate. I want SE to be around, I think it's good for everyone but they seems to be in a tight spot.
If they just said they want to market more I could understand but it's like they think their games exist about some fictional quality line and they don't think putting less time into the game will effect them. That's either very bold or just desperate. I want SE to be around, I think it's good for everyone but they seems to be in a tight spot.
Good to know they that's the total and not just ARR. It would have been even more ridiculous than the issues they had cited for loss was based on assumed metacritic scores for Tomb Raider and (I think) Deus Ex.
Relaxed Muscle
Member
So I a get that slide right, the forscast for FY14 is still 7 billion yen, but they intend to get 25b yen in the next years?
Oh boy, this is gonna ben fun(sad).
Oh boy, this is gonna ben fun(sad).
Okay yes that's the entire company:
Makes more sense then.
Glass Rebel
Member
Ah, gotcha. Their target doesn't seem to be that unreasonable, considering they would free up a huge part of their work force as soon as they release XIV. Now it only has to catch on
Exactly. That's ~$70m and ~$233m respectively.
All this is stuff from Wada right? Not the new CEO who is supposed to take over in the summer?
If so, might we see them change their strategy when the new guy comes in? Because some of this sounds like Wada panicking right before he steps down from his current role... or something like that anyway.
If so, might we see them change their strategy when the new guy comes in? Because some of this sounds like Wada panicking right before he steps down from his current role... or something like that anyway.
MikeE21286
Member
I don't know how one can invest in this company nowadays....they seem so lost.
Yes, though that's technically the midpoint of their guidance. They expect between 5 to 9 billion yen in operating income ($49-$88.5 million).
This is all from the new CEO.
He's not officially approved yet, but he's in charge at the moment.
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