That said bullies like this never really quite understand how much their words can hurt. But all rabble rousing will do is make this guy go on the defensive "It was a joke! Not my fault they took it the wrong way!" - ignoring that generally, people do not like to be referred to as "it" or "that thing" and it certainly isn't funny. Just awkward for everyone involved. Doing enough so Microsoft and Eurogamer took action is really enough (and letting Laura know we agree, she shouldn't of been treated like that at all. Nobody should be dehumanised for sake of "comedy")
I can't argue with that. I'm not suggesting we all run out and grab pitchforks, but just letting the guy know that he fucked up (also without being a total dick about it) is probably a good idea just in case the message does get through.