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[Spyxos]

Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo.

Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a result, Apple is expected to take a "conservative view" of headset demand when the Vision Pro launches in additional countries.

Apple is expecting Vision Pro shipments to decline year-over-year in 2025 compared to 2024, and the company is said to be "reviewing and adjusting" its headset product roadmap. Kuo does not believe there will be a new Vision Pro model in 2025, an adjustment to a prior report suggesting a modified version of the Vision Pro would enter mass production late next year.

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units,...

www.macrumors.com

 

[LordCBH]

Wow you mean people don't want to spend $3500 on an incredibly niche (even if cool) product?

 

[dem]

I can't believe they'd even sell 400k...

This isn't a real product yet

 

[diffusionx]

I was just thinking about this thing yesterday, realizing after the launch and the idiots walking around with it on, I haven't seen or heard a single thing about it from anyone.

 

[Sushi_Combo]

Appreciate the Gamma testers once again.

 

[BadBurger]

Wellm yea, they want like $3k for an unproven product with limited usage that probably only takes like $300 to produce. Lick my scrotch.

 

[touchfuzzy]

Obviously. I'm surprised it even sold that much.

 

[Thaedolus]

I would love to have one, but for me it would still be a $3500 toy. In a couple years when I’m doing the RV life and working remote from the middle of nowhere, I think it could actually make sense. But for now…can’t justify it

 

[Fbh]

Had it been by any other brand this was obviously going to be DOA, but with it being Apple I thought there was a chance. I guess even the Apple brand only goes so far.

 

[Soodanim]

 

[ReBurn]

How many count they possibly expect to sell at that price?

 

[Bitmap Frogs]

Wellm yea, they want like $3k for an unproven product with limited usage that probably only takes like $300 to produce. Lick my scrotch.

oh no, it is very expensive to make

 

[ThatStupidLion]

 

[BlackTron]

I'm impressed with how many people bought it already. If that many people bought it at that price just to be beta testers, I would still make the revision...

 

[AJUMP23]

Overpriced tech. Cool and impressive but it is far too expensive for entry.

 

[AlphaDump]

Ive seen a few out in the wild but it doesn't come off impressive. It's like giant ski goggles that you are then burdened with when you want to take it off.

Some cool tech and fun features but that novelty would wear off fast.

 

[EviLore]

I saw a guy walking around with this thing on at night in Tokyo, with another guy filming him walking. Influencer I guess. Honestly, it makes you 100x more of an idiot than Google Glass ever did.

 

[Vyse]

Doesn’t it not play porn? Out!

 

[newtypepilot]

imagine spending $3500 on e-waste

 

[poppabk]

I thought Sony were only supplying 450k screens for the year? Selling 450k of a headset that starts at $3500 is not bad - I can't believe apple expected to sell more than that.

 

[Hugare]

They should sell it at a loss to make it more popular, and recoup some of said loss with software sales, just like MS and Sony does with consoles

But Apple is probably trying to sell it with some huge profit margin, 'cause of course

 

[demigod]

I was just thinking about this thing yesterday, realizing after the launch and the idiots walking around with it on, I haven't seen or heard a single thing about it from anyone.

Let’s face it, the people who got them are really rich folks or influencers who got them for free. Nobody in their right mind would pay $3500 for this. I haven’t seen anyone wear this in public yet.

 

[GloveSlap]

I heard Apple normies talking about this a bit when it first came out, but not a peep since.

 

[THE DUCK]

This won't be mass market until its $999 or less. No surprise here, arrogant than apple thought 800k would sell. I bet a ton of the people who bought it don't even use it anymore.

 

[Mikado]

Wellm yea, they want like $3k for an unproven product with limited usage that probably only takes like $300 to produce. Lick my scrotch.

That's what they get for not supporting VR porn apps.

 

[Chittagong]

That can’t be a shock to anyone. Wife and I got them for our long travels, but besides the flights we haven’t taken them out. They are too clunky and fragile to keep kicking around in even the bedroom. Always the case.

They were awesome for a Dune recap, this is my flight:

 

[GymWolf]

Not even apple fanboys are THAT stupid loyal.

 

[Bitmap Frogs]

I don't think there's a use case for these outside very niche-y industry applications, much like microsoft's hololens.

Ever since the concept for an all-envolving screen that we can wear came out, it's always been billed as "the future", but it's looking like people, generally speaking, aren't keen on the concept.

I think the interesting comparison is with the TV: the first public display of an electronic television was in 1934 - it became an inmmediate success and 30 years later everyone had one at home in america. Meanwhile we've had VR headsets since the 1980s, the sony glasstron line (a commercially released product that anyone could buy) released in 1996.

 

[SJRB]

Valiant first try. Of course it wasn’t going to sell gangbusters but shoutout to the early adopters.

Headsets still have a long way to go.

 

[Synless]

I love the concept, I really do… it’s just not time yet.

 

[Ownage]

That's some real nasty Koolaid if they think the average consumer has $3,500 to drop on some dorky looking nonsense. It's not like the world didn't see this coming. I guess they had those blinders on?

 

[WhamBamThankYouMaam]

The hardware seems amazing, but the software is just not there. Could imagine using something like this for image and video editing - but that would require performance, wearability and huge resolution.

 

[Northeastmonk]

That can’t be a shock to anyone. Wife and I got them for our long travels, but besides the flights we haven’t taken them out. They are too clunky and fragile to keep kicking around in even the bedroom. Always the case.

They were awesome for a Dune recap, this is my flight:

That must be your private jet. Nice

 

[sono]

Not surprised here

 

[Dr.D00p]

..and I bet many of those 400k sales have gone to media creativity companies, medical research, defence contractors, aerospace industry and so on.

Relatively few to privately purchased by individuals with their own money.

 

[Kabelly]

When corpos learn paying the middle and lower class higher wages across the board will enable them to buy frivolous shit like this. The world is currently being fleeced on simple things like butter and eggs. People aren't buying this stuff.

 

[daffyduck]

That's some real nasty Koolaid if they think the average consumer has $3,500 to drop on some dorky looking nonsense. It's not like the world didn't see this coming. I guess they had those blinders on?

Reality distortion field.

 

[AJUMP23]

That can’t be a shock to anyone. Wife and I got them for our long travels, but besides the flights we haven’t taken them out. They are too clunky and fragile to keep kicking around in even the bedroom. Always the case.

They were awesome for a Dune recap, this is my flight:

Never seen that part of the airplane I am normally in the cargo hold.

 

[Chittagong]

That must be your private jet. Nice

Bog standard BA

 

[Ownage]

Reality distortion field.

Weed is a cheaper alternative.

 

[Miyazaki’s Slave]

The VP is an amazing piece of tech and what it allows in terms of spatial computing sets the bar for future products in the category.

We are seeing a lot of use with various clients in heavy industry. This was surprise considering the cost but the adoption rate has been very high and since Unity is a dev platform for the device, getting various large scale site reviews in place/up and running has been very straightforward.

Apple needs the consumer to adopt this hardware to be successful, no doubt, but this headset has been fantastic to work with on the industrial/corporate side of things.

 

[Trunx81]

It’s a beta test out in the open. I’m sure Apple gathered enough data and feedback for the next few iterations. If you don’t try to innovate, you will be stuck in the past. So from this point of view, it was a success. Only a few people buying it is also a valuable insight. And it’s not like Apple will go broke because of it.

 

[Chittagong]

The VP is an amazing piece of tech and what it allows in terms of spatial computing sets the bar for future products in the category.

We are seeing a lot of use with various clients in heavy industry. This was surprise considering the cost but the adoption rate has been very high and since Unity is a dev platform for the device, getting various large scale site reviews in place/up and running has been very straightforward.

Apple needs the consumer to adopt this hardware to be successful, no doubt, but this headset has been fantastic to work with on the industrial/corporate side of things.

This is the thing. What the AVP does is it establishes an extremely robust and innovative paradigm for spatial computing. The interface is so intuitive it’s near magic. And the overlay and real world integration is so incredible it’s almost unbelievable.

So what we are seeing here, quite bizarely, is software that is a decade ahead of the hardware.

It’s kinda like if Apple would have stuck iPhone OS to an QVGA resistive touch device using a stylus, housed in a thick plastic brick of a phone, with a battery life of four hours.

Some could have projected what that inteface could do in a phone with a big capacitive touch screen with an all day battery life, but most would have just scratched their heads.

 

[Celcius]

I completely forgot that Apple released this. No one I know has one or is planning to get one.

 

[CityHunter1981]

2 problems with it, which made it obvious that it doesn’t sell well.

1. It’s ridiculously overpriced.
2. Limited target audience. If you have a wife and especially children, it’s not like you can say: Screw you guys, I am using now my Apple Vision.

 

[Jsisto]

Haven’t been following, is this basically just an expensive vr headset? Pretty sure Oculus has that market covered and significantly more affordable with the quest line. At that price it might as well give me a blowjob.

 

[Grildon Tundy]

I can't believe they'd even sell 400k...

This isn't a real product yet

Of course it's a real product. The product is providing a mating display for the affluent.

 

[IntentionalPun]

This was the rumored number from before launch. (That they’d already dropped to from closer to 1 million)

Still selling under expectations and VR is a flop in general.

Wild that’s still 1.5 billion spent on this thing lol

 

[Rentahamster]

What the AVP does is it establishes an extremely robust and innovative paradigm for spatial computing

 

[Hudo]

Suffering from success.