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As Japanese Switch supply shrinks, consumers form long lines for retail "lotteries"

ggx2ac

Member
I mean you can say that about the Wii too, they had constant supply troubles. Doesn't mean they made a Wii that uses no wiimotes and only connected with gamecube controllers

Funny enough I posted this twice before regarding artificial scarcity but people didn't really take notice of supply issues for the Wii.

"We don't feel like we've made any mistakes," said George Harrison, senior vice president for marketing at Nintendo of America.

He said there was a shortage because the company must plan its production schedule five months ahead, and projecting future demand is difficult. He added that there had been a worldwide shortage of disk drives that had hurt Nintendo as well as makers of many other devices.

https://mobile.nytimes.com/2007/12/14/technology/14iht-wii.1.8746308.html
 

Aostia

El Capitan Todd
Almost nothing in this post is true.


Yep...narratives are becoming pretty imaginative

BTW I have spent one week in Tokyo and looking for Switch was depressing. I at least hoped to find some accessory but also the joycons are sold out...
 

wildfire

Banned
The part about supply shrinking compared to the 1st month suggests to me Nintendo is prioritizing overseas sales over their countrymen.

That is kind of shitty considering that they seem to be meeting their goals in increasing production to match their new shipped for the year target.
 
One more general point- I read that article on competing with Apple for parts differently- I read that as Nintendo might struggle to hit 20M (which is an insane number for a 1st full year) because of competition- not that they aren't able to increase at all. I think whats going on right now is just the normal timeline of increasing production.

Yeah I read that the same way, there should definitely be a big influx of larger shipments to help the numbers track above the 10m unit guidance. If it's true that the production schedule is generally a 5 month process (like in the quote that ggx2ac posted above) then we really shouldn't expect big increases until next month.

The Wii wasn't as supply constrained as the Switch is now though, I think.

Is this true? It had a far bigger US launch than the Wii and a comparable Japan launch even without a holiday season, is it actually tracking behind the Wii?
 

Waji

Member
Obviously you're not going to like everything but the "collecting dust" thing is a tired meme.
I agree. It's ridiculous to say that only 3 months after launch.
And games are coming imcreasingly fast. More and more announcements and E3 in a week.
 

neojubei

Will drop pants for Sony.
Glad my friend and I was able to buy one in Japan. We waited in line for one of those lottery things
 

13ruce

Banned
Yet some will still make "Switch sold 25k again sales must be down" comments in the next media sales thread😂 You can't sell more than whats sold out/is being produced.
 
it's not since Switch stock dropped to 25k weekly that shops use lottery, it's already 2 months that they started to sell switch in the same way they do for PSVR, lottery

the funny thing is that for PSVR you just need that your number is extracted, for Switch you need both number and color; if your number is extracted but the color is different you come back home as you went to shop : with nothing


and I'm sure that during Arms and Splatoon 2 released the stock will magically increase
 

schuelma

Wastes hours checking old Famitsu software data, but that's why we love him.
and I'm sure that during Arms and Splatoon 2 released the stock will magically increase

Yes- stupid Nintendo making sure there is adequate supply for what will most likely be the 2nd biggest launch of the year. Bastards.
 

Couleurs

Member
Few idiots still believe in the artificial shortage nonsense?

Good grief.

Well, I don't know whether shortages are intentional on Nintendo's part or not, but when literally every piece of hardware they've released in the last decade or so winds up with major supply issues, it's easy to see why people would either blame intentional shortages or severe incompetence, since it happens over and over and over again.
 

schuelma

Wastes hours checking old Famitsu software data, but that's why we love him.
Well, I don't know whether shortages are intentional on Nintendo's part or not, but when literally every piece of hardware they've released in the last decade or so winds up with major supply issues, it's easy to see why people would either blame intentional shortages or severe incompetence, since it happens over and over and over again.

That's just not true. Wii U was available after a week. And was an unmitigated disaster for Nintendo with backed up inventory and missed expectation after missed expectation.

To just ignore that (recent) history when discussing Switch shipments is missing a big part of the picture.
 

Oregano

Member
Well, I don't know whether shortages are intentional on Nintendo's part or not, but when literally every piece of hardware they've released in the last decade or so winds up with major supply issues, it's easy to see why people would either blame intentional shortages or severe incompetence, since it happens over and over and over again.

Well except you know... 3DS and Wii U.
 

Zedark

Member
Well, I don't know whether shortages are intentional on Nintendo's part or not, but when literally every piece of hardware they've released in the last decade or so winds up with major supply issues, it's easy to see why people would either blame intentional shortages or severe incompetence, since it happens over and over and over again.

Two of their recent products were overshipped (3DS and Wii U), so this idea that Nintendo always underships is not correct either. Nintendo is exceptionally bad at estimating demand for their product (probably somewhat rooted in the fact that their products are often non-standard gaming products), and that really is all there is to this: they misjudged the extent of demand (10 million for a year is still a great improvement from the Wii U, the replacement of which the Switch is marketed as), and are having issues putting in bigger orders due to smartphone competition.
 

MTC100

Banned
Still not sure if Nintendo does this on purpose to drive up demand or not, but man it sucks either way.

The truth is somewhere in the middle I think, they have to make Switch Splatoon bundles, they're also likely keeping some units away for the launch of ARMS.
 

Shiggy

Member
Can't they import? Isn't Switch entirely region free?

The system is much more expensive in Europe, where you get it relatively easy to get one compared to the US.

Japan: 30000 Yen (or 240 EUR)
Europe: 41000 Yen (or 330 EUR)

Add to that shipping and custom fees and it gets even more expensive.

So they probably don't want to import.
 

Fiendcode

Member
Well, I don't know whether shortages are intentional on Nintendo's part or not, but when literally every piece of hardware they've released in the last decade or so winds up with major supply issues, it's easy to see why people would either blame intentional shortages or severe incompetence, since it happens over and over and over again.
Literally every piece if hardware would be two to three (depending on region) in the last decade? NES Classic globally, Switch nearly globally and (recently) n3DS/XL in just the US?

Before that it was Wii globally (lasted over a year) and DS Lite in Japan early on. Before that N64 briefly around launch in the US, before that SNES/SFC around launch in both Japan and US and before that NES around some holidays in the US. Anything else I missed? I know some NES games (SMB2, Zelda II) also had notorious shortages in the US early on. Also things like Wiimotes early on, the Smash GC adapter for Wii U, maybe some other controllers or accessories?
 

jts

...hate me...
Well, I don't know whether shortages are intentional on Nintendo's part or not, but when literally every piece of hardware they've released in the last decade or so winds up with major supply issues, it's easy to see why people would either blame intentional shortages or severe incompetence, since it happens over and over and over again.
The iPhone is also regularly supply constrained for a few months after launch (as other Apple devices, especially new ones) and Apple are like the example to look to for success in the consumer electronics business, and for a well run company.

The truth is that there isn't a supply magic bullet to perfectly match demand, and if you don't want to risk shortages you have to move from just-in-time inventory and resort to overproduce, overship, flood the market - that creates a whole new set of issues, besides being fiscally irresponsible. It's a huge risk. Hell, it kinda took SEGA out of the hardware business IIRC.
 
I'd say to send some North American units over there, but ha ha...
Hope the supply issues nonetheless clear up soon. Japan'll be a mess upon XX and Splatoon 2 releasing.
 
Nintendo really needs to distribute in a better way the Switch stock. In my country (Chile, Latin America) there are Switch nearly everywhere, we even have some BoTW Special Editions scattered on some shops yet. I hope Japan gets to buy the console normally at some point.
 

MTC100

Banned
The system is much more expensive in Europe, where you get it relatively easy to get one compared to the US.

Japan: 30000 Yen (or 240 EUR)
Europe: 41000 Yen (or 330 EUR)

Add to that shipping and custom fees and it gets even more expensive.

So they probably don't want to import.

Besides there are scalpers at amazon.co.jp that sell it for 40-45k yen anyway.
 

jts

...hate me...
If any Japanese fellow GAFer is desperate I'll send you a Switch at no additional cost besides price+shipping.

Bear in minds it costs around 350 euro in retail here lol.
 

Zedark

Member
....it is not like North America supply condition is any better right now lol.

What North American units?
thatsthejoke.jpg
.
 

13ruce

Banned
If any Japanese fellow GAFer is desperate I'll send you a Switch at no additional cost besides price+shipping.

Bear in minds it costs around 350 euro in retail here lol.

I still don't get the extra EU tax luckily mine was 309 euro's 9 euro's extra was not too bad imo but the 350 price is insane..

It's because retailers may set their own price here in EU right? Well for the Switch anyway.
 

KtSlime

Member
The system is much more expensive in Europe, where you get it relatively easy to get one compared to the US.

Japan: 30000 Yen (or 240 EUR)
Europe: 41000 Yen (or 330 EUR)

Add to that shipping and custom fees and it gets even more expensive.

So they probably don't want to import.

While it is more expensive, it is odd to compare a price that includes tax and one that does not, don't you think?
 

MTC100

Banned
While it is more expensive, it is odd to compare a price that includes tax and one that does not, don't you think?

Tax is insane here, without it the Switch would be 275 Euro. I don't think tax is that high in Japan, is it? And why is it not included in their prices, do they have different ones depending on the different cities or what?
 

jts

...hate me...
I still don't get the extra EU tax luckily mine was 309 euro's 9 euro's extra was not too bad imo but the 350 price is insane..

It's because retailers may set their own price here in EU right? Well for the Switch anyway.

Yeah Nintendo didn't set a MSRP for Europe (they have been fined for something along those lines in the past). Besides, some countries have higher tax and higher purchasing power (and sometimes less sales potential) and all that factors in.

The price actually seems to be stabilising in the 349€ now - I bought mine at that price. But the truth is some retailers have charged as high as 379€.

Worst case scenario: https://www.gamestop.fi/Nintendo Switch/Games/64813/nintendo-switch-grey-console
 

Panajev2001a

GAF's Pleasant Genius
That's just not true. Wii U was available after a week. And was an unmitigated disaster for Nintendo with backed up inventory and missed expectation after missed expectation.

To just ignore that (recent) history when discussing Switch shipments is missing a big part of the picture.

So the counter argument to what the other poster said is built upon the one product they released in the last ten+ years that tanked badly?

How would that prove their aptitude at managing supplies?
 

Panajev2001a

GAF's Pleasant Genius
Two of their recent products were overshipped (3DS and Wii U), so this idea that Nintendo always underships is not correct either. Nintendo is exceptionally bad at estimating demand for their product (probably somewhat rooted in the fact that their products are often non-standard gaming products), and that really is all there is to this: they misjudged the extent of demand (10 million for a year is still a great improvement from the Wii U, the replacement of which the Switch is marketed as), and are having issues putting in bigger orders due to smartphone competition.

Any product that tanks / flops / fails to convince buyers to buy is kind of overshipped by definition...
 

KtSlime

Member
Tax is insane here, without it the Switch would be 275 Euro. I don't think tax is that high in Japan, is it? And why is it not included in their prices, do they have different ones depending on the different cities or what?

It's not included in the prices because the government is desperate for money and has wanted to raise the tax considerably. They bumped it from 5 to 8 a few years ago, gave the economy a bit of trauma and delayed their plans to move it up to 10 last year. They have not been enforcing the rule to show the tax included price so that things look as if they haven't changed. I believe sales tax can only be imposed by the Japanese government and not prefectures, but as I live in Tokyo I can't really say if that holds true for all of Japan - not an expert in tax law.
 

schuelma

Wastes hours checking old Famitsu software data, but that's why we love him.
So the counter argument to what the other poster said is built upon the one product they released in the last ten+ years that tanked badly?

How would that prove their aptitude at managing supplies?

I'm not saying they're good at managing supplies- I'm arguing it certainly isn't intentional.
 

13ruce

Banned
Yeah Nintendo didn't set a MSRP for Europe (they have been fined for something along those lines in the past). Besides, some countries have higher tax and higher purchasing power (and sometimes less sales potential) and all that factors in.

The price actually seems to be stabilising in the 349€ now - I bought mine at that price. But the truth is some retailers have charged as high as 379€.

Worst case scenario: https://www.gamestop.fi/Nintendo Switch/Games/64813/nintendo-switch-grey-console

Ah that's why, yeah it's strange that Nintendo does not set one again even being fined for it before in the past. Hopefully it will settle down at 300 later or a MSRP will be forced, because in the worst case price wise it nearly already costs as much as a all new ps pro o_O

It still is selling out in multiple EU countries tho still so i guess not alot of people mind it (the price)?
 
Those lines are CLEARLY just people waiting to see New Kids On the Block!

But seriously, they'd better sort this out a bit before Splatoon hits.
 
Demand won't be satisfied until early 2018 (perhaps longer). At this point, it's quite clear that even a substantial supply increase won't be able to satiate demand for the console in a number of markets. The Switch is a bona fide success story for Nintendo.
 

jts

...hate me...
Ah that's why, yeah it's strange that Nintendo does not set one again even being fined for it before in the past. Hopefully it will settle down at 300 later or a MSRP will be forced, because in the worst case price wise it nearly already costs as much as a all new ps pro o_O

It still is selling out in multiple EU countries tho still so i guess not alot of people mind it (the price)?
Here in Finland it's a bit of a slow burn sell out from what I can tell. My local supermarket for example seems to get something like 5-8 consoles every 2 weeks and then they go slowly, one by one. But it's not super hard to find a console.

Retailers allocate a lot more shelf space for the PS4, and they always have tons of them.
 
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