If Giant Bomb wasn't making money before what makes people think CBS is gonna 'let them do their thing' now? Of course they are going to say that, but they are a company and if Giant Bomb isn't making them money things will change. These are facts.
I don't particularly care for Giant Bomb, so it doesn't matter to me. But people are delusional if they think this will have no effect. For further proof, take a look at 1up being gutted after being bought out. They said the same thing at that time as well...
Wasn't this sellout more due to the fact that GB was the only really successful Whiskey site and that GiantBomb, by itself, couldn't support the company and the other websites alone?
It makes sense that CBS bought the two top viewed sites of WM.
Its a complicated thing from all angles. Giant Bomb was a hot commodity because they were covering games in a new way, and people were liking them and making a connection to them so much that they were willing to subscribe. They may not have the overall reach that GameSpot or IGN has in page views, but most of those page views GameSpot and IGN get are through SEO (random searches from google) and by people who wouldn't be willing to pay a premium membership.
But Giant Bomb was being anchored down by having to carry the rest of the WM sites and they didn't have a good sales team in place. They were never able to sell ads they way they wanted to. They just didn't have the reach nor the sales expertise to do so.
So this whole deal kinda gets them out of having to carry the other WM sites without putting those guys out on the street. They get the additional resources from GameSpot for ads. They get additional resources in terms of cameras, more access to developers, events and early games (GB still has to buy a bunch of games from stores instead of getting it sent to them). They have the potential to get much more revenue due to better ad deals, plus GameSpot will be pointing people to Giant Bomb for things that make sense (according to Davison) which will also give them more page views. And they also save money by not having to pay an office lease any more.
And because they will likely have bigger revenues and more money saved, they probably will have the chance to travel and be on location more than they currently are.
From the other side, its not CBS, the big giant corporation, thats trying to assimilate Giant Bomb. Its John Davison, who was behind 1up.com and was really a podcasting pioneer, who wanted to buy Giant Bomb. He pushed personalities and thats what made 1up so great. So he really likes what Giant Bomb is doing and probably wants GS to take from GB rather than the other way around. You just need to read this blog post of his to know his point of view:
http://blog.jwhdavison.com/2012/01/5-days-to-40.html
The people that left Gamespot due to integrity issues there are not owned by the same company as Gamespot?
CBS bought GameSpot around the same time Giant Bomb started (several months after Gerstmann-gate) and they fired the management responsible for Gerstmann-gate. John Davison was hired about 18 months ago to run GameSpot & Metacritic.
Maybe Whiskey grew too fast. :/
It's weird. Without Screened or Tested this probably wouldn't have happened but they're also the reasons why this breakup is so sad.
I wish Whiskey could have just dropped Anime Vice but even that site had more traffic than Tested and Screened and it was probably cheaper to run without any full-time employees.
Tested was awesome, but unfortunately they just didn't get the page views to justify their existence as is. If Giant Bomb & Whiskey wanted to stay independent, the alternative would have been to shut down Tested, Anime Vice and Screened.
Wasn't the entire appeal of Giant Bomb that it was a smaller, more frank, independently operated effort that didn't have to deal with the PR-talk and politics that the bigger competitors were associated with?
Just go back to 1up and listen to some old episodes of GFW Radio and 1up Yours. Things are going to be alright.