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Estimated start of shipping to consumers is March 10
https://www.kickstarter.com/projects/1523379957/oculus-rift-step-into-the-game/posts/357600
They will be shipped on a "first-come first served" basis. Meaning that the first devkits will go to the first to have pledged an kickstarter, and those will start shipping sometime in March.
From there on, anyone else will get his devkit. If you pre-order now, you get an estimated delivery around late april/early may.
"mass production" (if you can call it that way) is already started. See latest update in the link a few post above.
https://www.kickstarter.com/projects/1523379957/oculus-rift-step-into-the-game/posts/357600
Thanks. Is that timeline still applicable though? The latest update only mentioned a "pilot run" (which I assumed was just a small test run for internal use and perhaps big-name pubs/devs)--not the actual mass production of 5k units (or whatever). Seems like they would have mentioned such a landmark achievement specifically. If that were the case, and China is now on their 30 day Holiday, that would put actual mass production at March 10th + production time + 28 days of sea freight + domestic shipping, which is quite a long time.