EventHorizon
Member
Seriously, what is Microsoft's pitch to a gamer as to why you should buy an Xbox? I genuinely can't think of what I would even leverage if I were a marketing person with the job of telling people why they need to own an Xbox. Seems like they aren't even trying anymore.
I like a challenge, but after thinking about this I found it surprisingly tougher than I first thought it would be. Here is my best attempt.
Xbox One S
Audience: Casual gamers who haven't bought an 8th generation console yet.
Pitch: Play More. Pay Less.
Selling points:
Xbox One XPitch: Play More. Pay Less.
Selling points:
- Lowest entry price yet
- Only console platform with 4K Blu-Ray drive
- Only console platform that provides backward compatibility that gives you access to more inexpensive games
- Only console platform that is future proof with cross buy games with your PC. Play on your console for fun now. Play on your PC later for the ultimate experience.
- Only console platform with EA Access. For just $4.99 a month you get to play 45+ games like Battlefield 1 and Titanfall 2.
Audience: Uncompromising early adopters
Pitch: Simply the best console. Period.
Selling points:
Pitch: Simply the best console. Period.
Selling points:
- The. Most. Powerful. Console. EVER. Play the absolute best version of 3rd party games.
- Only console platform with 4K Blu-Ray drive
- Only console platform that provides backward compatibility. We got your nostalgia inner geek covered.
- Only console platform with PC cross buy. Relax with the best on console, then get serious with best on PC.
- Only console platform with EA Access. Play the hit games before the rest. Get 45+ games.
- Why are you still reading this? We had you at "The. Most. Powerful. Console. EVER."