To clarify the situation:
If you pay 60 US dollars for the game, you have to pay EA to get 10 guns they tested and finished creating at the same time they finished the game, that are on the disc but locked from you unless you pony up some money.
If you pay 70 US dollars for the collector's edition of the game, you get 5 of the locked on-disc guns, but still have to pay EA to access the the 5 other guns they finished and tested before the game shipped that are also on the disc.
EA should release an "uber" edition of the game that has the 10 guns on the disc they decided to lock off for microtransactions for a bargain price of 80 US dollars.
EDIT: Or, they could just ship the game with the guns they created for it for the "next-gen price" of 60 US dollars....