speedpop said::lol
A shame most companies seem to rely on this mantra as well. Nintendo aren't the only guilty party.
It's a real shame too that Rockstar North haven't touched anything original since they set the world alight with GTA - besides two shitty games, and a series that relies upon violence to gain profit. This is coming from the company that created Lemmings and Unirally, two excellent and respected titles, as well as the awesome and very original Space Station Silicon Valley. No offence to their latest GTA as it is one of the better games I've played in years, but the truth needs to be stated in the sense that it's the same gameplay refined and retuned.
Other companies aren't immune to this disease: Square & Enix, Sega, id Software, Capcom, EA, Namco, Konami, Valve, Blizzard, Epic, etc etc.
As with everything concerned in business the companies are there to make money. Once they hit something that sells, they will pump it out constantly.
sorry but in those past years i have seen a lot of new ips.bully included