Not even the founders saw it coming, or not at first. Zuckerberg first met Iribe last November. “He came down,” Iribe recalls, “and we showed him some of the internal prototypes, and he got so excited about the vision of what we were doing and about the potential that this is truly the next computing platform. He actually said that to us. And it’s like, ‘Wow! We are looking at this whole thing being just that gaming platform. But tell us more, Mark.’ And he started to describe it, and we started to believe it too. And we started to relate it to a lot of the experiences we were having.”
It had been dawning on Luckey and Iribe and their colleagues for some time that they might not be as clear as they thought they were on what virtual reality is actually for. It began as a gaming technology, but it turned out first-person shooters weren’t the killer app they expected. “Pretty quickly we realized, ‘O.K., maybe running down hallways at 40 m.p.h. isn’t exactly the most comfortable thing to do in VR when you’re sitting in a chair,’” Iribe says. “As we started to build these made-for-VR experiences, we started to realize that intense gaming, where there are bullets flying at your head, can be actually a little too intense.”
So they started thinking more broadly about what exactly it was they were building. Iribe mentions virtual vacations and a 3-D VR encyclopedia as future possibilities. Mitchell describes a “magic school bus” that could take a bunch of kids on an instant field trip to Florence to look at Michelangelo’s David. But the really big opportunity, the mainstream, billion-user opportunity, was in virtual reality as a next-next-generation communications medium. “When you add other people to it,” Iribe says, “and you can actually see somebody in that place and you can make eye contact, and you can look at them and they can look around, you can now have this shared sense of presence in this new gaming experience, entertainment experience or just social experience that really starts to define what virtual reality is all about.”