They put heated seats in models that normally wouldn't have otherwise had it, and then said, if you want this normally premium feature, pay the sub, if not, then you wouldn't have had it anyway. Two different things, I would say. And it gives people the option who wouldn't normally pay for a BMW with heated seats to have access to it.
But HDR in a Nintendo console, behind a subscription paywall, that only provides HDR? LMAO! Dumbest shit ever, no way anyone reading that actually though it could be true.