Yeah..what changed? Ha ha.
They're still perfectly content with charging £40+ for Fifa every year, which to me, seems like content that could easily be delivered in an update or dlc, and even with the dlc approach, it would be hard to justify imo if they actually added anything (Not that I care about sports games, so doesnt affect me, but its a bad example to me)
Sadly most people are happy to keep paying for it, though I don't understand why. I don't see whats been added or improved.
What did affect me was Mass Effect and Dead Space (And possibly Battlefront depending on how that goes). Mass Effect, still full price for dlc on the PC, never think I've seen a sale. That's stopped me from buying it on PC. Same story for the trilogy, dlc not included and it feels pretty significant. Dead Space, EA tried to change it, in DS2 adding more shitty dlc and in DS3, change the actual game atmosphere to make it appeal to more people, which only ended up killing it (I hope it comes back though...). Star Wars I just fear it will be a dlc fest and it sounds like it will be low on content on launch...
EDIT: To answer above... Feels unfair to list AC twice for Ubisoft. The no female characters seemed a harsh backlash too. They did add aveline for AC:Liberation, so they proved they clearly werent against the idea for that. AC Unity itself though for gimping PS4 performance to "avoid debates" and how it launched, and the dlc madness... That and a lot of things Ubisoft have definitely moved up in the list for terrible game companies. Maybe number 1, but maybe I'm being bias as I'd say more of Ubisoft games appeal to me more than EA's, so I don't really care for the most part what EA do, as long as it doesnt really affect the games I mentioned above and possible future titles that I do like, ha ha.
EA have felt "nicer" recently, but not "nice" by any means it feels. Nicest thing they did I can recall were the free games from PSX, that was pretty cool of them indeed, however.... Hardline offering the "full package" for £109+ was just totally insane, EA Access, maybe it is good, but it seems worse for me as it's a justification to move away from PS+ I feel...and I like PS+.(That and demos being locked behind it too it seems)
Square Enix.. I've felt they've got a lot better actually. It feels their focuses are on pushing out console/PC games that people have been wanting (And communicating on said games have been much better in more recent times). Seems they're just always announcing games that are actually appealing to me more and more lately and SE seem pretty good when it comes to releasing full experiences and not locking content away for pre-orders or to sell later as dlc or whatever. Only bad things SE have done have been things from quite a while ago...like the TWEWY 2 teaser... No type 0 on Vita could be another thing, but honestly I was just happy to just have it, and at least Vita can play it via remote play I suppose. The FF7 announcement...I don't even know with that. Did they want to be troll-y? I can't comprehend them thinking people would be happy after teasing it like that. Tomb Raider... I don't feel its such a big deal personally. It seems it is coming to other platforms, just MS have it for an exclusive period from what I understand. I think MS were more shitty in this regard actually for vaguely putting forward the statement that made it unclear whether it was exclusive to the X1 full stop, or exclusive for the X1 for winter. SE were just bound by the agreement I suppose. You could argue they could have refused the deal and just went multi-platform day 1, but if MS's money will help make the game better for all, then I'm fine with it.
Activision...they've somehow felt better too recently.... Just seems they havent tried to be as scummy as much, but maybe I've fell for their trap, ha ha. Destiny I would think it's bungie's fault, as I can't see why activision would think a repetitive game like destiny would win the hearts of mass gamers, so I can't really think activision were behind that "change" if it was changed. Worst thing I can think of them doing lately is Guitar Hero stuff. You need to rebuy all your songs again if you had any and you need all new accessories just because (despite it seeming the gameplay doesnt really seem changed, just the colour of buttons...), while rock band on the other hand seems to be loyal to it's older fans and keep compatibility with old dlc and accessories.
So I would think Ubisoft is probably easily number 1 for me atm, EA number 2, Activision number 3, and SE number 4, though I can think of worse to go above SE, Microsoft (Or more specifically 343i), for the MCC mess. MS made up for it I guess with the ODST and free gold I suppose, and I do like 343i making MCC and even if I know how it would launch, I still definitely would have wanted them to make MCC, but MS have seemed bad in a few other ways too, like that stupid annoying parity clause, which they are still trying to make like it's no big deal and it's not a problem if devs talk to them, which isn't good enough to me. I don't care as I'll be on PS4 anyway, but I just feel sorry for X1 only owners missing out on perhaps great indie games due to MS pushing them away with that clause.