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[Pops Maellard]

Boo. Fuck minimalism. Old logo was fucking great.

This is, and always was, shockingly ugly.

 

[proto]

As a logo, the new one is a bit more functional.

Logos are supposed to be flexible since they're literally on every piece of company document, they get blown up on billboards, shrinked down on letter paper, they get printed in black and white.

The new logo is simple and clean, which makes it more flexible. That being I still like the old one a lot more. It matches the tone of Insomniac's games so well.

 

[Nev]

Generic and soulless.

The no fun allowed of logo transitions.

 

[JustenP88]

I kinda miss Insomniac. I don't bother with Ratchet and don't have a Xbox One so I'm kinda in the dark about what they're up to.

Aside from Spiderman?

 

[DriftingSpirit]

It is alright.

 

[Laieon]

Edit: nevermind

 

[Vintage]

I love how the "O" still has crescent moons. That's a fantastic design.

Yeah, it's pretty great.

 

[Burbeting]

It's okay. But it's definitely more like 'We want to be a serious company taken seriously' and less fun.

 

[OdysseusVA]

I could have created something better for half the price

 

[Drillary Clinton]

I like it. Very modern. Could have kept the moon a little more detailed.

 

[GinoFelino]

The old one was ugly as fuck. Glad to see it finally changed

 

[Zvonimir Boban]

Prefer the old one, it looked like a proper 90's game studio logo. I get that the new one is sleek, modern, trendy etc. but it looks so boring and just blends into every other logo out there. The old logo may have been old and cheesy but at least it had character.

And the 'N' looks like shit.

 

[spindashing]

Boo. Fuck minimalism. Old logo was fucking great.

Maybe good for the 90s

 

[Haunted]

The negative space in the O makes the letter look 3D, which is a neat effect, but it throws off all the spacing between the other letters, and now I can't unsee it.

ffffuuuuuu can't unsee

 

[snowsabre93]

That’s no moon..

 

[Sande]

Old one with a better font would have been nice. New one is terrible.

 

[delta_reg]

It looks really boring to me now with little personality, I dislike.

 

[Raging Spaniard]

Way, waaaay better.

 

[jstevenson]

I kinda miss Insomniac. I don't bother with Ratchet and don't have a Xbox One so I'm kinda in the dark about what they're up to.

Oh man! Let me catch you up with our latest work for PS4:
https://www.youtube.com/watch?v=ODiiEj-GQgI

 

[crooked spin]

so many of our generation grew up in the era of maximalist 90s design ("digital design software lets us do everything, so let's do everything!") that it's been totally normalized so when they see a properly designed logo it looks "boring" (god forbid!) to them.

 

[Archaix]

That sure is one bland, unrecognizable modern logo. Congratulations at making sure your logo blends in with every other unnecessary redesign that only serves to make your company stand out less.

 

[ghostofsparta]

Is Insomniac getting into the enterprise software business? Seems like it with that logo

incredibly boring

 

[Saint of Killers]

+1 old one. But it's a logo and I can live with a poor game dev one, as long as the game following it entertains.

 

[Kickz]

Gimme Sunset Overdrive 2 nooooooowwwwwwwww😀😀

 

[Officer.Sanchez]

I like it more without the serifs

 

[mortal]

I don't get it, two individuals on a gaming forum express their own opinions about something, and aren't agreeable?

I've never understood this meme. Is pointing out the obvious nature of online discourse the joke?

 

[Rosur2a]

makes sense losing the moon (as no longer ratchet focused) but glad they kept the fancy o.

 

[Stinkles]

whew.

Carry on.

 

[HyGogg]

Don't like the logo. But I do like how Insomniac have changed course lately. Almost reminds me of Double Fine's pivot after Brutal Legend.

 

[RoadHazard]

Not bad, but definitely less personality than the old one. Guess they don't want to be associated with quirky mascot platformers and such anymore, now that they're making more "serious" (sort of) stuff like Spidey.

 

[DriftingSpirit]

The negative space in the O makes the letter look 3D, which is a neat effect, but it throws off all the spacing between the other letters, and now I can't unsee it.

This actually makes me like it more even though I can't see it differently now lol.

 

[Carmelozi]

The negative space in the O makes the letter look 3D, which is a neat effect, but it throws off all the spacing between the other letters, and now I can't unsee it.

Noooo, why u do that?
I like simple things but it's way too flat for me. While I understand why they must update and improve their identities considering the age of the old logo, imho they didn't needed to move away too far.

 

[RoboPlato]

It looks like the Portal logo

It's not bad but I prefer the old one.

 

[Big Nikus]

I don't get it, two individuals on a gaming forum express their own opinions about something, and aren't agreeable?

I've never understood this meme. Is pointing out the obvious nature of online discourse the joke?

What's so hard to get. It's just funny to see opposite reactions right after the other.

 

[Neuromancer]

Aww I liked the moon. Oh well.

 

[CopperPuppy]

I don't mind it.

Now how about a new Ratchet and Clank?

 

[TheJoRu]

I think it's pretty good. The O with the crescent moons becomes more clever the longer you think about it.

I don't get it, two individuals on a gaming forum express their own opinions about something, and aren't agreeable?

I've never understood this meme. Is pointing out the obvious nature of online discourse the joke?

It's usually used when the total polar opposite opinions are presented, preferably right after each other.

It's the obvious nature of online discourse, yes, but it's still quite funny to point out. It has nothing to do with "NeoGAF" itself though, of course.

 

[Mogwai]

Getting rid of Comic Sans is always a good move.

 

[Gaogaogao]

what is it with companies making their logos more boring? they are losing what makes them distinctive. same with the netflix logo imo.

Getting rid of Comic Sans is always a good move.

thats not comic sans

 

[Memento]

The new one is so generic

 

[LiK]

Designed by our very own Cory Schmitz.

 

[Prodigal Son]

i like it

v modern

 

[FlyinJ]

New writers next?

 

[GitarooMan]

The font on the old one is terrible so this is definitely an improvement

 

[LycanXIII]

Not bad, not bad. I kinda like it, and I usually don't like logo redesigns.

Looks better with the black background.

 

[DaBargainHunta]

Not bad, not bad. I kinda like it, and I usually don't like logo redesigns.

Am I the only one who likes the 1996-2001 logo the best? (Not necessarily the red version though.)

 

[NoblesseOblige]

It's 2017. Soon people born after the 90s are going to be adults. There's no reason to bet on nostalgia for that era's design. Just like you don't design your characters in neon windbreakers and baggy jeans.

 

[Hydrus]

It's ok. I'm getting really tired of the modern, flat, simple look that every company is doing these days.

 

[Zomba13]

Old one looks nice for like, a cartoon logo, or a company that makes cartoons, new one looks nice while still keeping the moon O (except two crescent moons instead of a full).

I like it. It's a nice modernization. Yeah, it doesn't have the "charm" of the old one but it still looks nice.

 

[mortal]

I think it's pretty good. The O with the crescent moons becomes more clever the longer you think about it.



It's usually used when the total polar opposite opinions are presented, preferably right after each other.

It's the obvious nature of online discourse, yes, but it's still quite funny to point out. It has nothing to do with "NeoGAF" itself though, of course.

Ah ok, got it.

I know it's typically uncool to explain the joke.