http://www.n-sider.com/contentview.php?contentid=33
The first thread to be pulled occurred all the way back in early 2000. This was when long-time Nintendo of America chairman, Howard Lincoln left to join the Mariners board of directors. A mass of subsequent departures followed, beginning with Nintendo of America president Minoru Arakawa retiring on January 7, 2002 (After 22 years with the company), followed by Peter Main, executive vice president of sales and marketing, on January 31, 2002 (After 15 years at Nintendo), and Ken Lobb on March 01, 2002. Ken Lobb, in particular, had the most interesting departure out of the bunch. He left Nintendo to take a position at Microsoft as its Xbox Director of Content Planning. While at Nintendo, Lobb played an integral part in working with Nintendo and especially its second party developers
Nintendo of America's Jasmine Ramya comments. "Although Nintendo doesn't comment on rumors or speculation by the media, we can tell you that Nintendo has made the decision not to request Rare to make any further exclusive games for the Nintendo GameCube. Although we're proud of our joint efforts with Rare over the years and have enjoyed our relationship with them, in fiscal year 2001, Rare accounted for only 9.5% of total Nintendo software revenue worldwide. In fiscal year 2002, that number declined to 1.5%. Therefore, in evaluating our investments in developers, as well as the financial benefits to Nintendo over the years, we've decided it's in Nintendo's best interests to focus on diversifying our portfolio of developers and projects."