After dealing with Nissan, Sony, and Fed Ex customer service within the past two months, I've started to imagine that all of their customer service reps are outsourced by some secret company. No matter the company, no matter the question, I swear I get the same answer and it never had to do with the actual question I asked.
Somewhere in the world is all of the world's first-tier customer service reps in one giant room about the size of a small state. They have a cash-register style keyboard that they push a button based on the key words present in the email or provided to them via phone. They push the button and read their automated response. They hang up/send the email, then do the same for a completely different company.
The market for global Customer support for international Companies is devided by several big Call Center Companys. (I myself work in one)
It depends on the Company how the Call Center treats its customer. The only differentiator is, hat goal the Company sets for handling Customer. The biggest are Volume, Quality/Satisfaction and Sales.
A contract that has a Volume Goal will bombard you with block text answers that can not be altered by the agent in any way. Happyness of the customer is not a priority.
Quality/Satisfaction is where you get more personalized but still have Blocktexts, but mostly individual Blocktext that works for the specific agent. In this model you can work with the customer the way you want, only thing that matters is his survey at the end.
Sales is fucking awfull, you have to be up in the Ar*** of the customer all the time.
edit:
But Valve could gain much when they let customer support be handled by Professionals