They can't win this. Armchair lawyer here, but The Banner Saga was in no way developed with even the faintest thought of Candy Crush Saga, so this should be shot down instantly.
Unfortunately in the us legal system, money can often trump common sense .
hey candy crush guys, do you know square enix had a game called "saga frontier"?
Luckily I never have.Please boycott Candy Crush and king.com, please.
don't ever buy another game again. Never.
Please boycott Candy Crush and king.com, please.
don't ever buy another game again. Never.
This is more related to the other thread on King trademarking "Candy", but I'd love to see Candystand.com put them in their place - I remember that as the games site everyone knew in school, it's been around for as long as I can remember, so if either of the two can claim to have an association between "Candy" and games, it should be them.
King.com were far from the first people to use Saga in the name of their games... This is a horseshit claim... Will King.com then have to pay nintendo for infringing on the Mario & Luigi Superstar Saga copyright? Or Sega for Panzer Dragoon Saga? Or even Square Enix for SaGa?
Banner Saga riding the popularity of Candy Crush? What? Different platforms, different game, and completely different style and audience. What the hell?
Does King.com realize how many games there are with "Saga" in their names?
Wow. "F2P game is hurting the game industry" is no longer just melodrama rhetoric.
Time to trademark every single word in the English language.
It is the only way to make sure I get mine.