don't think this has been posted yet...
source:
http://kotaku.com/gaming/feature/esrb-head-talks-ao-manhunt-2-and-community-standards-271159.php
1. With the Wii, developers can now make games that allow gamers to physically act out violent acts and see them occur in a game. Games such as Godfather, Scarface and Manhunt 2 all do this. Do such controls have an impact on a game's rating? If so do you think that supports the argument that a game's interactive nature makes it more dangerous than more passive experiences like watching a movie, listening to music or reading a book?
PV: We've always been very clear about the fact that the degree of player control is one of several elements that the ESRB considers in the assignment of ratings, including the content itself, it's frequency, intensity and realism, context within which it is presented, and the reward system. The interactive nature of games certainly differentiates them from more passive forms of media like films and televisions, which is why the ESRB system takes these other unique characteristics into consideration.
2. Has the ESRB ever rated a game Adults Only due to violence?
PV: Yes. The AO rating has been assigned more often than it actually ends up appearing on product shipped. Our system affords publishers the opportunity to modify and resubmit games that receive the AO rating in light of the business ramifications that such a rating currently presents.
3. An Adults Only rated game is akin to NC-17, I believe, for movies. Do you think it's fair to say that an AO rated game is essentially obscene?
PV: An Adults Only rating does not mean the game qualifies as being "obscene." And as confirmed on the MPAA website, nor does an NC-17 rating.
4. From a buyer's perspective, or a parent's perspective, the difference between a game rated Mature and a game rated Adults Only in one year. You have to be 17 to buy one and 18 to buy the other. How does one distinguish the fine line between the two when rating a game?
PV: While in terms of age recommendation the difference between the M and AO categories is only one year, the real utility of the AO rating is in communicating intensity. It indicates that the content in the game is more intense than what is typically found in an M-rated title, and the rating is there because that distinction is useful to consumers. Our raters review all of the pertinent content in a game and use their judgment to assign ratings they find to be appropriate given that content. It's worth nothing that, in terms of age recommendation, there is no difference between an R and an NC-17 rating for movies, as they both use 17 as the age threshold.
5. In general, when rating a game does the ESRB use a system that relies on community standards to decide what is and isn't an acceptable level of violence or sexual references in a game? If so, do you feel those standards shift over time?
PV: By their very nature, as well as to maintain credibility and trust, ratings must reasonably reflect the current cultural norms and community standards of those for whom they are intended. That is why we regularly conduct research across the country to gauge parental agreement with the ratings. Our most recent study found that parents agreed with the ratings we assigned 82% of the time, and 5% of the time they actually found our rating "too strict." The FTC's report from April of this year also found strong agreement with ratings, and in fact reported that 87% of the parents they surveyed are "somewhat" to "very" satisfied with the ESRB ratings. We'll continue to ensure that parents are satisfied with the ratings we assign.
6. Do you think the ESRB's ratings have become more strict since the issue surrounding Grand Theft Auto: San Andreas came to light?
PV: The key issue with Grand Theft Auto: San Andreas was to correct a rating that was undermined when locked-out content that had been left in the code of a game became unlocked. Although we clarified our rules at that time to require that publishers disclose pertinent locked-out content on the game disc, the rating process itself has remained consistent, as have the rating assignments in terms of parity.
7. Rockstar has said that they feel that Manhunt 2 is very similar to the original Manhunt in the level and type of violence depicted. If that is the case why did one receive a Mature rating and the other appears to be on the verge of an Adults Only rating?
PV: Obviously, Manhunt 2 is a different product from the original Manhunt. The raters evaluated the submission for Manhunt 2 and determined that the AO rating was the appropriate rating assignment. Per our statement from 6/20, it would be inappropriate to comment further at this time.