It had no marketing potential, since they couldn't trademark it globally.
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Microsoft's Beam.pro being renamed Mixer.com, gets new features
- Thread starter Gowans
- Start date
It had no marketing potential, since they couldn't trademark it globally.
CrimsonEclipse
Member
Yeah, laugh at the name all you want, but the services actually seem pretty great.
I don't think they wanted to change the name from Beam but they had no choice. It is what it is.
Pretty sure they also know that this thing won't be over taking twitch ever, if at all. If they can expand global reach and build their ecosystem out to more folks, people will try/use it they will be happy with that.
BurritoBushido
Member
I haven't really checked out or used Beam before this but I was curious since they were doing the launch event in our building. The latency seemed pretty legit, I could hear it happening and watched the stream off the website and it was super fast.
The stream is actually pretty efficient too. My laptop runs pretty poorly and a lot of time while I'm working, Youtube and Twitch streams just cut out or won't play because my computer's resources are hogged. The Mixer stream didn't hitch at all for me (AV sync wasn't great though
)
Co-streaming seems like a genuinely great feature, I'm sure it won't be long until Twitch follows suit.
The stream is actually pretty efficient too. My laptop runs pretty poorly and a lot of time while I'm working, Youtube and Twitch streams just cut out or won't play because my computer's resources are hogged. The Mixer stream didn't hitch at all for me (AV sync wasn't great though
)Co-streaming seems like a genuinely great feature, I'm sure it won't be long until Twitch follows suit.
ATOMICJORGE
Member
Now they just need the streamers and viewers
Seriously those features sound cool but Beam or now Mixer doesn't have enough people for streamers to justify a change is like a Youtube Gaming vs Twitch.tv scenario I stream daily from Monday to Saturday I make 4 streams on Twitch and 2 on Youtube my ultimate goal is to leave Youtube only for the video content and Twitch for the streams, Microsoft should have bought Twitch when they were available for acquisition even Phil Spencer knows that I remember seeing a quote about that somewhere anyways good luck for them
P.S Yes
Seriously those features sound cool but Beam or now Mixer doesn't have enough people for streamers to justify a change is like a Youtube Gaming vs Twitch.tv scenario I stream daily from Monday to Saturday I make 4 streams on Twitch and 2 on Youtube my ultimate goal is to leave Youtube only for the video content and Twitch for the streams, Microsoft should have bought Twitch when they were available for acquisition even Phil Spencer knows that I remember seeing a quote about that somewhere anyways good luck for them
P.S Yes
that's an emote from my channel atomicKappa
Well, yeah, MS has no issue with that. No way in hell Sony would do that tho.
BleedOrange
Banned
Smart move. This is something that scales with ubiquity, not platform lock-in.
Mobius and pet octopus
Member
I have no loyalty to twitch, which has been annoying me with pop ups and reminders to sign in or up (if I happen to be logged out).
I don't watch a ton of variety on twitch though.
I don't watch a ton of variety on twitch though.
BleedOrange
Banned
4 the players tho... rite?
They are trying to protect their consumers breh.
xemumanic
Member
Yeah, that's exactly how I feel.
nekkid
It doesn't matter who we are, what matters is our plan.
Exactly.
I've been using Beam to watch streams fine through Edge browser for a few months, and it's all weird on my tablet today. Probably something to do with today's roll-out, I guess - logging in is erratic, all search boxes are gone from the left side, clicking the game icons on the left goes to random non-selected games, and after about 5 minutes the tablet crashes (with a Memory Management error) and reboots. Good times. :'(
Works fine on my desktop in Firefox, tho.
Just thinking, I could probably just stream it to my tablet from the Xbox console app. Gonna give that a shot.
Works fine on my desktop in Firefox, tho.
Just thinking, I could probably just stream it to my tablet from the Xbox console app. Gonna give that a shot.
microsoft is very platform agnostic with their services these days, so its only a matter of time.
Not buying unless it comes to Steam.
Norwegian_Imposter
Member
Yes and true its been changing but amongst the general hardcore crowd not the mass market but I understand it will still make money for MS and the tech behind it is always cool
It's all web based, can't playstation users just use their web browser?
theDeeDubs
Member
I like the name Mixer better personally. I wish they would add an export to youtube option like Twitch has though.
you can stream any game on pc with it. just hit win+g when in a game.
Microsoft's mike ybarra always seems to be streaming playerunknown battergrounds these days.
https://mixer.com/Qwik
'Protect' in this case sounds like if non playstation gamers are kind of abominable.
Dreams-Visions
Member
Nice site. Bad emotes. No emotes no buy.
Yikes. It sounds DOA than...we'll see what happens than.
Leafhopper
Banned
I preferred Beam. It is also so dangerously close to Mixlr that I don't know if this is a good idea.
SmoothRunningGun
Member
Lol that they embargoed this *huge* news.
I don't get the lol?
It's... Pretty big news? It's more than just a name change, they added a pretty significant feature its competitors lack (co-streaming) as well as a big marketing push from MS with their NYC Mixer studio.
SenkiDala
Member
Dunno if there's a better place to ask this question, but here we go.
One thing I love about the XO is that you can stream XO games of course but also all the 360 backward compatible games, which is awesome. But there's one thing I regret, and I dunno at all if it's possible since I dunno much about hardware stuff, but it's that we can't Stream the device/console that we plug in HDMI IN, is that impossible to be updated? There's a technological thing making this impossible? Can the Scorpio change something about that?
One thing I love about the XO is that you can stream XO games of course but also all the 360 backward compatible games, which is awesome. But there's one thing I regret, and I dunno at all if it's possible since I dunno much about hardware stuff, but it's that we can't Stream the device/console that we plug in HDMI IN, is that impossible to be updated? There's a technological thing making this impossible? Can the Scorpio change something about that?
Bits N Pieces
Member
Sea of Thieves is showing this off on stage at E3, guarantee it.
FunkyDealer
Banned
Beam was a better name. Mixer sounds like either a music site, or a hookup site.
ScientificPizza
Banned
Beam was such a good name
Head.spawn
Junior Member
Sony would reject apps that compete with Twitch?
Eclectic Jabber Monkey
Member
Haven't read through the whole thread, but anyone else annoyed that they have added a Mixer tab on the Xbox One dash? To the right of Home of course, so you have to go through it to get to everything else. I can see why they did it, but to me its just an extra button press now when navigating on the dash.
Shpeshal Nick
aka Collingwood
Why would Sony have an issue with Mixer on PlayStation?
They don't have a competing Streaming service.
BleedOrange
Banned
I'm shocked that MS didn't go balls out to acquire the rights to that brand worldwide.
Beam is SUCH a better name than Mixer. I'm excited for the new features but I don't see this service getting as much of an audience as it could have had if they had retained the branding, which is a damn shame.
Beam is SUCH a better name than Mixer. I'm excited for the new features but I don't see this service getting as much of an audience as it could have had if they had retained the branding, which is a damn shame.
Shpeshal Nick
aka Collingwood
Or at least choose s better name.
Stream?
I mean, what about a clever name relating to Windows?
Jaguar Victory
Member
I mean of you want it to be...
Beam was such a good name
They should have called it MixxBeam
Mobius and pet octopus
Member
I didn't remember beam before, so it's not like that name was dashingly impactful. I'll probably remember mixer simply because of all this about the "cooler" name being abandoned.
Probably too expensive and as they said it doesn't translate well in other languages. They already owned the WW rights to Mixer.com so it's a no-brainer. I was wondering how much they paid for Mixer.com because surely that has to be owned already, turns out by MS.
I'm cool with it and I love the branding and such. It's really growing on me.
Edit: And they also said that they lost a ton of viewers because it's Beam.pro and not Beam.com.
Why would they help Xbox gain social points. I don't see that happening at all because It doesn't benefit Sony at all. They're already on twitch.
It might not be about the rights, maybe more so that "Beam" doesn't make sense in other languages. Maybe it sounds like something else rude or offensive.
Like when Ikea have to rename Swedish products for the English speaking market
The Albatross
Member
From the interview, sounds like the name Beam was owned by another company internationally, or it had a really dirty translation in some country. But likely the former.
Watched the 'kickoff' for it and the tech is amazing. Loved the costreaming feature, though I hope there's a way to choose to just watch one person's stream in the solo style still, but the fireworks thing to end it was garbage. Why would you launch a game streaming service by showing off fireworks that could have been (and probably - judging by the wind the two presenters were battling - were) pre-recorded with two hosts yelling inane commentary like GET THE HYPE! SO MUCH HYPE IN CHAT!!! HEY TELL PEOPLE WHAT SPARKS ARE..... OH UHHH SPARKS ARE FROM WHEN YOU HIT ROCKS TOGETHER DUUUUUUDE WOOOOO
Debut it with a soon-to-be-released game or play some classics, whatever... Fireworks and 'trust me bros, I'm cool' lingo made this feel really desperate.
Debut it with a soon-to-be-released game or play some classics, whatever... Fireworks and 'trust me bros, I'm cool' lingo made this feel really desperate.