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[Ghost of Caelid]

Ever since the beginning of Xbox master chief has always been synonymous with the brand, but as mass culture moved away from the brooding, gruff guy, Master chief often feels like a relic of the past. At the perfect time Xbox drops hifi rush to great success along with easy to identify characters who master the balance of being nostalgic but also contemporary, by making Chai and 808 as their mascot Microsoft has a face to put to the brand something they never had outside of The Chief...Sony has Sly, Ratchet, Astrobot, Kratos and so much more, the variety is something Xbox has yet to achive, Chai is a start in the right direction more so fitting their more light hearted style of marketing they are currently going with. Put the rockstar in the spotlight, he's ready.

 

[Esca]

Not by them

 

[OverHeat]

WTF

 

[Punished Miku]

I doubt they'll be a console mascot but every character is genuinely iconic and memorable. They could easily make a part 2 and they're all very recognizable. Great character designs.

 

[Jaybe]

 

[FoxMcChief]

Phil Spencer is the face of Xbox, more so than Master Chief, these days. And I’m all for it. He’s a modern day adonis.

And under the robe…..

 

[Bruno_Arrais85]

Mascots? Are we in the 90's still?

 

[diunxx]

Crazy that they have the rights to Banjo-kazooi and Conker but their mascot is a green astronaut.

 

[Deerock71]

He's definitely a memorable character.

 

[ShadowLag]

They'll use him in their cringy montage marketing videos with terrible music because the game made a lot of money, but Chief will still always be the last shot in those trailers.

 

[mrmustard]

Are mascots still a thing? To me it was Mario and Sonic for Nintendo and SEGA in the 80s/90s, but Xbox or PlayStation in my opinion never had that one iconic mascot.

 

[HarryKS]

Brah, his name is Chai.

 

[Magic Carpet]

808 would be a fun mascot.
Chai not so much.

 

[MiguelItUp]

I feel like the whole sole mascot that has been dead for a long time. I frequently miss it, but it is what it is.

So, why not just include that character/IP into marketing materials with all of your other big characters/IPs? PlayStation has been doing that for years.

 

[Ghost of Caelid]

Mascots? Are we in the 90's still?

 

[Riky]

Starfield will be the face of Xbox going forward, already been seen on Series X packaging.

 

[Punished Miku]

Are mascots still a thing?

Iconic characters are still iconic. They're not so much "console mascots." When PS does their little imitation Marvel opening before every 1st party game and flashes 1 second of Kratos' face, Spider Man, etc. they are flashing brand icon characters. All he's saying is this is a rare iconic character for MS, and it's true.

Who would you put in Smash from MS 1st party? Master Chief, Banjo, Conker. That's about it. Here's a 4th.

 

[DaGwaphics]

Are mascots still a thing? To me it was Mario and Sonic for Nintendo and SEGA in the 80s/90s, but Xbox or PlayStation in my opinion never had that one iconic mascot.

Crash filled that role at the time for Sony, the Crash character featured in a lot of their ads and marketing in the mid-late 90s.

 

[Ogbert]

It’s should actually be Ori.

If Nintendo or Sony had released Will of the Wisps it would have been eulogised to heaven. Absolute stone cold classic.

Greatest Metroidvania ever, greatest soundtrack ever. Ridiculously good game.

 

[GymWolf]

He share chief's bland art design and cheesy one liners, so it could be a candidate, sure.

 

[Davevil]

 

[ozz ex machina]

Why on earth would some twink with no style become their new mascot?

 

[Magic Carpet]

Starfield will be the face of Xbox going forward, already been seen on Series X packaging.

All the faces would still be in helmets but we could see the faces.

 

[mrmustard]

Crash filled that role at the time for Sony, the Crash character featured in a lot of their ads and marketing in the mid-late 90s.

You are right, almost fogot that Crash was once exclusive.

 

[Topher]

 

[Ghost of Caelid]

Why on earth would some twink with no style become their new mascot?

People like him.

 

[hinch7]

Cringe. And no.

 

[Airbus Jr]

That look bad

Dont forget there still gears of wars

Always preffered gears over halo

 

[Ribi]

Steve has a better chance of being the
Mascot than whoever tf that guy's name is

 

[Fake]

Nah.

 

[Ghost of Caelid]

Starfield will be the face of Xbox going forward, already been seen on Series X packaging.

It doesnt have a face so it's tough to do. I think we'll see alot of hifi promotional material going forward, its easy to make , 808 speaker coming soon.

 

[Del_X]

There is no "mascot."
This isn't the 90s.

 

[SmokedMeat]

Microsoft already has a mascot.

 

[StreetsofBeige]

Good mascot for a game like Dragon Quest: Virtuous Prosperity of the Golden Silk Road of Happiness

 

[Kacho]

Some of you guys really can’t help yourselves. Jeeesus.

 

[Kikorin]

Closer Xbox has been to have a new mascotte after/with Master Chief was Marcus Fenix, then they decided to kill him in favour of a bunch of random characters with zero charisma.

Now if I think at Xbox, I think about the Forza series as "mascotte". Maybe if they'll grow Hi-Fi Rush as a series properly, in future could become a recognizable face of Xbox, but since is an action game will be difficult. Sony did it well with Kratos, but it gained lot of popularity when the action genre was still pretty popular in PS2 era, and "rebooted" it in a good way as a blockbuster game after the PS3 era.

 

[48086]

No. This world doesn't need another WHITE MALE mascot. Just, I can't even. Ugh go touch grass.

she/they

 

[ozz ex machina]

People like him.

I mean it's clear you have the hots for him but I don't think he's "iconic". Keep it in your diary and to deviantart.

 

[Jennings]

Master Chief could and should absolutely be replaced. But as much as I love Hi-Fi Rush, that dude and his game ain't got the chops to carry the brand.

What we need is a AAAA Godzilla game and he can be the mascot.

 

[Punished Miku]

Hellblade girl's gums are going to be the new mascot. Just wait.

 

[Ghost of Caelid]

I mean it's clear you have the hots for him but I don't think he's "iconic". Keep it in your diary and to deviantart.

Guuuuuuuuards

 

[Magic Carpet]

Master Chief but Cortana rides on his shoulder.

 

[Bo_Hazem]

 

[Forsythia]

No, that would be like Nintendo ditching Mario.

 

[ahtlas7]

wrong.
this is

 

[ScHlAuChi]

 

[GhostOfTsu]

All these Hifi-Rush avatars trying to make Chai happen

 

[funkygunther]

Xbox has found its Knack

 

[Punished Miku]

FYI the composer of Blinx is doing the music in Wanted: Dead.

 

[TintoConCasera]

Starfield will be the face of Xbox going forward, already been seen on Series X packaging.

Agree, and since Todd Howard is kinda short they could use him as a mascot.