but what is it doing to revolutionize the racing genre? Where is that next gen gameplay? From what I've seen you just race cars on a track to get first place, racing games need to be something more.
The game actually does some pretty interesting things with it's gameplay. It takes the driving style and world aesthetic of Hot Pursuit and combines that with the open world goal structure of Most Wanted.
The most interesting aspect to me is that you can overlap goals. Each car has it's own goal set, usually including winning a head to head race, or escaping from the police. You begin these events yourself by locating them in the overworld, and once you're in the middle of one, you can also begin a different kind of event you may come across which will dynamically combine in with the current event. It's interesting because it's not strictly track based gameplay, it becomes a fun test of multitasking and taking gambles. Though you still have regular races,and time trial stuff to complete as well.
It's by far the most fun launch game I've played and it seems to be going under the radar. I got the last copy from my gamestop when I was finalizing my purchase. It seemed they had few extra copies on top of pre-orders.