Order it from Amazon.com. It's much cheaper there:
http://www.amazon.com/dp/030789598X/?tag=neogaf0e-20
If you pre-order the guide and the game together on amazon you get another 5% off... paltry but hey it's something And don't forget the guide has a bonus DLC familiar, guys. Free stuff!
Crossing my fingers for some last minute CE to become available in the USA (amazon? please come through!)
Slightly OT... anyone know if Gamestop still does not price match? :/