Before I really followed the industry, I never knew about Nintendo Directs, not until this January, and I was pretty much a "Nintendo gamer", but that meant maybe getting 1 game a year, maybe 2, and some years no games. I didn't even know Nintendo made other games like Sin and Punishment 2, Endless Ocean, etc. It was always "Zelda, Mario, . . . maybe Metroid." That cycle broke after seeing Xenoblade and the Rainfall Games get hyped on IGN! I had no idea Nintendo made such games! To get video game news, to be honest, meant to go to IGN.com, Go to 1up.com, go to EGM, Game Informer" etc. To reach a wider audience with news about their games, Nintendo can't just put them on their own dedicated Nintendo news platform because by definition you'd have to go out of your way to watch it, and who would really go out of their way to watch it than a person already "into" Nintendo? It's much easier to glean through a gaming news website and see what's up, see a journalist's impressions, see information about the games be revealed over time and get written discussion about the games. I actually really liked the way Sonic Lost World was presented and is being handled now, announced with a tease in a Nintendo Direct, teased on Sega's Facebook, then fully revealed on IGN.com, videos put onto Youtube, discussed further on IGN, mentioned again in Nintendo Directs, more revealed on Sega's Facebook...
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